Anna's Thins
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1. Have you tried Anna's Cookies? Please fill out our survey!
*
1
. Have you ever purchased Anna’s Thins/Cookies (Ginger or any other flavors) shown above?
Have you ever purchased Anna’s Thins/Cookies (Ginger or any other flavors) shown above?
YES
NO
2
. What time of day do you eat Anna’s Cookies (choose all apply)?
What time of day do you eat Anna’s Cookies (choose all apply)?
Morning
Afternoon
Evening
Snack
Any time
3
. How do you eat Anna’s Cookies (choose all apply)?
How do you eat Anna’s Cookies (choose all apply)?
By itself
With Coffee
With Tea
With Milk
As a dessert Component
As an ingredient in recipes
Other (please specify)
4
. How often are you likely to eat Anna’s Cookies?
How often are you likely to eat Anna’s Cookies?
Every day
At least once a week
Once a month
Less than once a month
Please specify the estimated number of 150g packages you eat per year
5
. How many Anna’s Cookies do you on average eat at one time?
How many Anna’s Cookies do you on average eat at one time?
1-3
4-6
7-9
10-12
13-15
16-20
One package or more
6
. How much do you expect to pay for a 150 g/5.25 oz package of Anna’s Cookies at a grocery store?
How much do you expect to pay for a 150 g/5.25 oz package of Anna’s Cookies at a grocery store?
Less than $1
$1-$1.5
$1.5-$2
$2-$2.5
$2.5-$3
$3-$3.5
$3.5-$4
$4 and above
7
. How many calories do you think 3 Anna’s Cookies contain?
How many calories do you think 3 Anna’s Cookies contain?
8
. What is the most important factor(s) for choosing Anna’s cookies (choose all apply)?
What is the most important factor(s) for choosing Anna’s cookies (choose all apply)?
Taste
Price
Promotion
Ingredients
Packaging
It’s Origin/Heritage
Other (please specify)
9
. Please rate your satisfaction level with Anna's Cookies for below criteria?
Not satisfied
Somehow un-satisfied
Neither satisfied or un-satisfied
Somehow Satisfied
Satisfied
Very Satisfied
Taste
*
Please rate your satisfaction level with Anna's Cookies for below criteria? Taste Not satisfied
Taste Somehow un-satisfied
Taste Neither satisfied or un-satisfied
Taste Somehow Satisfied
Taste Satisfied
Taste Very Satisfied
Price
Price Not satisfied
Price Somehow un-satisfied
Price Neither satisfied or un-satisfied
Price Somehow Satisfied
Price Satisfied
Price Very Satisfied
Nutrition
Nutrition Not satisfied
Nutrition Somehow un-satisfied
Nutrition Neither satisfied or un-satisfied
Nutrition Somehow Satisfied
Nutrition Satisfied
Nutrition Very Satisfied
Packaging
Packaging Not satisfied
Packaging Somehow un-satisfied
Packaging Neither satisfied or un-satisfied
Packaging Somehow Satisfied
Packaging Satisfied
Packaging Very Satisfied
Overall
Overall Not satisfied
Overall Somehow un-satisfied
Overall Neither satisfied or un-satisfied
Overall Somehow Satisfied
Overall Satisfied
Overall Very Satisfied
Please refer to this image to answer question below.
10
. Do you Recognize any of the images shown above from Anna’s Cookies packages (choose all apply)?
Do you Recognize any of the images shown above from Anna’s Cookies packages (choose all apply)?
1
2
3
4
5
6
7
8
9
10
11
12
11
. Do you know which country Anna’s Cookies are originally from?
Do you know which country Anna’s Cookies are originally from?
12
. Which other cookie brand(s) is closest to Anna’s Cookies in your perception
Which other cookie brand(s) is closest to Anna’s Cookies in your perception
13
. Which brands below would you choose as most similar to Anna’s Cookies (choose all apply)?
Which brands below would you choose as most similar to Anna’s Cookies (choose all apply)?
Walkers
Nonni’s Biscotti
Pepperidge Farm Cookies
Biscoff Cookies
Lu’s Cookies.
Bahlsen Cookies
Loacker Cookies
Oreos
Famous Amos Chocolate Chips
Mrs. Fields
Nabisco Nilla Wafers
Destrooper Cookies
Chips Ahoy
Other (please specify)
14
. If you could improve Anna’s Cookies what would you change (choose all apply)?
If you could improve Anna’s Cookies what would you change (choose all apply)?
Packaging
Recipe
Price
Name
Other (please specify)
15
. Please let us know what your change above would be.
Please let us know what your change above would be.
16
. How would you rate your satisfaction level with Anna’s Cookies?
How would you rate your satisfaction level with Anna’s Cookies?
Love it
Like it
Neither like nor dislike
Dislike
Hate it
17
. Would you recommend Anna’s Cookies to others?
Would you recommend Anna’s Cookies to others?
YES
NO
18
. Any comments you would like to share with us?
Any comments you would like to share with us?
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