2010 Health Professional Ad Concept Test

Thank you for volunteering to provide additional input on an advertising campaign targeted to health professionals, sponsored by the California Tobacco Control Program and the California Smoker’s Helpline.

We would like your input on two print ads created by the New York State Tobacco Control Program for use in California. We are asking for feedback from physicians, physician assistants, nurses, and nurse practitioners.

Please take 15 minutes to answer the following 20 questions about the ads and thank you for helping us learn how we might reach even more health professionals with our message!