1. Finding The Right Trader
This market research questionnaire. as been produced by "Pro-Check Traders" to help evaluate and construct a website that will enable consumers to find a trader that is reliable, trustworthy and honest for their project. Pro-Check Traders are a website based advertising/vetting agency for all types of traders from auto trade to the home improvement trade. It is our intention to give the consumer a top quality service that is easy to find, easy to use and one that they can trust. Pro-Check Traders is planning to start advertising by April 2010
| | Age-Below25 | 26-35 | 36-45 | 46-55 | 56-65 | 65+ |
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| Male | | | | | | |
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| Female | | | | | | |
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| | With a partner | Single | A Home owner | Renting | A car owner |
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| Are you | | | | | |
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| | Yes I have | Yes I would | No I haven't | No I wouldn't |
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| Home improvements E.g. builder, painters+decorators. | | | | |
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| Home maintenance E.g. plumbers, electricians, domestic engineers. | | | | |
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| Auto maintenance E.g. servicing, valeting | | | | |
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| Auto repair E.g. mechanical, electrical, body repairs | | | | |
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| | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 |
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| Word of mouth | | | | | | | | |
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| Yellow pages | | | | | | | | |
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| Local paper | | | | | | | | |
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| Leaflets | | | | | | | | |
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| Vehicle signs | | | | | | | | |
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| Internet | | | | | | | | |
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| T.V. | | | | | | | | |
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| Local Radio | | | | | | | | |
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| | Very important | Important | Not important | Don't Know |
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| Time keeping | | | | |
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| Estimating | | | | |
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| Tidiness | | | | |
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| Courtesy | | | | |
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| Workmanship | | | | |
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| Value for money | | | | |
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| Honesty | | | | |
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| Trustworthiness | | | | |
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| Public liability insurance | | | | |
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| Qualification for the job | | | | |
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| Well established company | | | | |
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| | Yes | No | Don't Know |
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| If traders are vetted prior to advertising on a website and all the factors in question 7 are monitored using the information that is collated from other customers. Would you be more inclined to use the internet to find a trader? | | | |
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| If you did not have access to the internet, would you use a free phone number to contact a member of staff to search for a trader that advertises on the website in your area? | | | |
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| If you use a trader from the website, would you be prepared to give feedback if you were SATISFIED with their work? | | | |
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| If you use a trader from the website, would you give feedback if you were UNSATISFIED with their work? | | | |
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| Do you think, by giving feedback, it could deter rogue traders from advertising on a website where feedback is given on their perfomance? | | | |
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