Market research: Baby/Toddler clothing brands Survey

1. How old are you?
Where do you live?

How old are you? Where do you live?

2. How many children do you have?

How many children do you have?

3. Please state the age and sex of each child.

Please state the age and sex of each child.

4. Which of the following brands have you purchased? (Check all that apply)

Which of the following brands have you purchased? (Check all that apply) Carter’s

Little Me

Janie and Jack

First Impressions (Macy’s)

Mini Boden

BabyGap

Children’s Place

Gymboree

Splendid

Hanna Andersson

Osh Kosh

77Kids (American Eagle)

Old Navy

American Apparel

H&M

Target

Other (please specify)

5. Which are your favorite brands?

Which are your favorite brands? Carter’s

Little Me

Janie and Jack

First Impressions (Macy’s)

Mini Boden

BabyGap

Children’s Place

Gymboree

Splendid

Hanna Andersson

Osh Kosh

77Kids (American Eagle)

Old Navy

American Apparel

H&M

Target

Other (please specify)

6. Which are you favorite brands for basics, such as onesies/bodysuits, shirts, and leggings? Name up to five in the order of preference.

Which are you favorite brands for basics, such as onesies/bodysuits, shirts, and leggings? Name up to five in the order of preference.

7. What are the most important considerations when shopping for baby/toddler clothes? Rate the following on a scale of 1-5, 1 being low and 5 being high on the consideration scale.

	Not important	Consider it, but not important	Somewhat important	Pretty important	Very important
Price	*What are the most important considerations when shopping for baby/toddler clothes? Rate the following on a scale of 1-5, 1 being low and 5 being high on the consideration scale. Price Not important	Price Consider it, but not important	Price Somewhat important	Price Pretty important	Price Very important
Other (please specify)
Convenience (online shopping or store location, etc)	Convenience (online shopping or store location, etc) Not important	Convenience (online shopping or store location, etc) Consider it, but not important	Convenience (online shopping or store location, etc) Somewhat important	Convenience (online shopping or store location, etc) Pretty important	Convenience (online shopping or store location, etc) Very important
Other (please specify)
Color options	Color options Not important	Color options Consider it, but not important	Color options Somewhat important	Color options Pretty important	Color options Very important
Other (please specify)
Fabric texture	Fabric texture Not important	Fabric texture Consider it, but not important	Fabric texture Somewhat important	Fabric texture Pretty important	Fabric texture Very important
Other (please specify)
Organic/non toxic	Organic/non toxic Not important	Organic/non toxic Consider it, but not important	Organic/non toxic Somewhat important	Organic/non toxic Pretty important	Organic/non toxic Very important
Other (please specify)
Environmentally friendly	Environmentally friendly Not important	Environmentally friendly Consider it, but not important	Environmentally friendly Somewhat important	Environmentally friendly Pretty important	Environmentally friendly Very important
Other (please specify)
Fit	Fit Not important	Fit Consider it, but not important	Fit Somewhat important	Fit Pretty important	Fit Very important
Other (please specify)

8. What style draws you in when you buy clothes for your child or children?

Playful

Colorful

Graphics

Simple

Patterns

Cute

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9. Which are your favorite retailers when shopping for baby clothes?

Which are your favorite retailers when shopping for baby clothes?

10. Any additional comments about your preferences for baby clothing brands?

Any additional comments about your preferences for baby clothing brands?