2010 Marketing Survey Trends

1. I expect my company/business unit revenue to grow in 2010.

I expect my company/business unit revenue to grow in 2010. a. True

b. Neutral

c. False

Comments

2. I expect my company/business unit's growth to be in the:

I expect my company/business unit's growth to be in the: a. Single digits

b. Double digits (low)

c. Double digits (high)

d. Triple digits

e. N/A - we don't expect to grow

Comments:

3. My marketing budget for 2010 has changed from 2009 in the following way:

My marketing budget for 2010 has changed from 2009 in the following way: a. Increased

b. Stayed the same

c. Decreased

Please quantify percentage up or down:

4. I'll be investing in these categories in 2010: (please select all that apply)

I'll be investing in these categories in 2010: (please select all that apply) a. Strategy development

b. Marketing consulting/execution

c. Branding

d. Print advertising

e. Online advertising

f. Broadcast advertising

g. Public relations (traditional and new media)

h. Social networking

i. SEO

j. Paid search

k. Web site development

l. Direct marketing

m. Internet marketing

n. Videos

o. Blogs

p. Internal communications

q. Customer programs

r. Presentations

s. Project management

t. Events

u. Other

Please describe:

5. These are my planned top three investments for 2010: (please list)

These are my planned top three investments for 2010: (please list) 1.
2.
3.
Comments:

6. The most effective marketing tactics in 2009 for me were: (please list)

The most effective marketing tactics in 2009 for me were: (please list) 1.
2.
3.
Comments:

7. I continue to stay fresh and current in marketing best practices through:

I continue to stay fresh and current in marketing best practices through: a. Formal education (university courses)

b. Reading trade journals and articles

c. Reading books

d. Attending industry conferences and events

e. Attending Webcasts

f. Informal peer information sharing

g. Other

Please describe:

8. In regards to 2010 and what it means to me and my company, I'm feeling:

In regards to 2010 and what it means to me and my company, I'm feeling: a. Excited

b. Somewhat optimistic

c. Neutral

d. Somewhat disheartened

e. Pessimistic

Comments:

9. If I could wave a magic wand and get whatever I wanted in terms of marketing support, I would ask for: (please describe)

If I could wave a magic wand and get whatever I wanted in terms of marketing support, I would ask for: (please describe)

10. The number one thing that will have the biggest impact on our success or failure this year is: (please describe)

The number one thing that will have the biggest impact on our success or failure this year is: (please describe)

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