Motorhome Purchase Customer Questionnaire
 

 
Thank you for taking the time to complete our survey which will be read by the directors of the company as your feedback is very important to us. As a thank you for your time, if the survey is completed within 60 days of you taking delivery of your motorhome, we will send to you either a Newark Bistro meal for two voucher or a 5% Accessory Shop discount voucher which can be used in conjuntion with your existing entitlement to 10% discount as a Club Brownhills member. Please specify which voucher you would like on the final question.

Please confirm your details.

From which branch did you purchase your motorhome?

Did you purchase a new or pre-owned motorhome?

What type of motorhome did you purchase?

What would you describe as the single biggest reason for you purchasing your new motorhome from Brownhills?

Have you previously purchased one or more motorhomes from Brownhills?

Prior to purchasing your new motorhome from Brownhills did you already own a motorhome and if so was it acquired from Brownhills?

Did Brownhills advertising play any part in prompting your purchasing decision?

If you answered 'Yes' above would you please advise which type(s) of advertising influenced you to look further into buying from Brownhills.

As part of your purchasing decision did you use the Brownhills website?

If applicable did the Brownhills website help you in your purchasing decision?

Did advertising by the manufacturer of your motorhome play any part in your purchasing decision?

Did you visit the manufacturer website as part of your purchasing decision?

Did any direct marketing by Brownhills e.g. email, call from sales executive, play a part in your decision to purchase?

How would you describe your impressions of the external appearance of the Brownhills dealership you purchased from?

How would you describe your impressions of the internal appearance of the dealership?

How would you describe the condition and presentation of the motorhomes on display at the dealership?

How would you describe the range of motorhomes on display?

Which one of the following best describes your first meeting with one of our sales executives?

Were you happy with the sales executive's product knowledge of the motorhomes you discussed?

Were you offered a test drive?

Did the sales executive or the business manager discuss the following benefits with you?
Please tick all that apply

Between ordering and collecting your motorhome were you happy with the sales executive's communication with you?

Was your motorhome ready for collection on the day originally agreed at the time of order?

If there was a delay in the handover date was that delay properly communicated to you and were you kept fully informed of the reason for the delay?

On the day you collected your motorhome was it ready by the agreed time?

Was the sales executive you purchased the vehicle from in attendance on the day you collected your motorhome?

Was the handover carried out to your satisfaction and were you happy to drive away in your motorhome fully confident that we had explained all the controls?

Were you happy with the knowledge of the person carrying out the handover?

Did you receive a copy of a handover checklist?

Were you introduced to the service department?

Did we ask to book your first mechanical and habitation service?

Did the sales executive explain the benefits of you becoming a Club Brownhills member and were you given a Clubcard and pack?

Did the sales executive contact you within the first few days of you collecting your new motorhome to ensure that there were no outstanding issues?

Was the Sales Executive helpful and courteous at all times?

Do you still have any unresolved issues following collection of your motorhome?

If you have stated above that there are still unresolved issues please detail below.

Overall how would you rate the whole motorhome purchasing experience from Brownhills

Overall how would you rate the motorhome you have purchased based on your usage so far

Based on your experience would you recommend Brownhills to friends/family/colleagues?

Brownhills operate a friends and family referral scheme and pay £250 should you introduce us to a new customer who subsequently buys a motorhome from us. If you know of anyone who might be interested please enter their contact details below.

Are there any comments you wish to feed back to the Directors of Brownhills on your recent purchase or any suggestions you wish to make that could improve the customer experience?

For approximately how many years have you been motorhoming?

During how many months of the year do you intend to use your motorhome?

Do you use your motorhome abroad?

Do you spend all or part of the winter abroad in your motorhome?

Brownhills has representation at motorhome and motorsports events at the following venues this year. Would you please tick any of the events you have attended in the past year.

It is proposed that the outdoor leisure industry hosts a new show mid-Feb 2012 at the London Excel exhibition centre. As the regular February NEC show has been cancelled will you be attending the Excel show?

Would you mind listing any other events that you attend with your motorhome, e.g. motorhome rallies, music festivals, sports events, etc?

Which of the following motorhome publications do you regularly read?

Which of the following clubs are you a member of?

Can we ask your age?

Do you still work?

As a thank you for completing this survey we will send to you either a voucher for a meal for two at our Newark Bistro or a 5% accessory discount voucher which can be used in conjunction with your entitlement to 10% discount as a Brownhills Club member. Please specify below which you would prefer. Thanks for your time!