Platform vs Device
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1
. As a tech term, how do you define "platform?"
As a tech term, how do you define "platform?"
- It refers to the Operating System (e.g., Windows, Mac OSX)
- It is a Media Buying Tool
- It is a Marketing Channel
- It refers to a device (computer, phone, tablet)
- Not sure
Other (please specify)
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2
. As a tech term, how do you define "device?"
As a tech term, how do you define "device?"
Any type of smartphone or feature phone
Any type of handheld device (smartphones, tablets, etc)
Any "thing" used to access the internet (Smart TVs, PCs/Macs, tablets, smartphones)
Not sure
Other (please specify)
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3
. Cross-platform Advertising refers to ads that run on....
Cross-platform Advertising refers to ads that run on....
Different operating systems
Different search engines
Different devices
Not sure
Other (please specify)
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4
. Cross-Device Advertising refers to ads that run on....
Cross-Device Advertising refers to ads that run on....
Different operating systems
Different search engines
Different kinds of smartphones
Anything used to get the internet (smartphones, tablets, PCs)
Not sure
5
. What is the difference between a platform and a device?
What is the difference between a platform and a device?
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6
. When you hear "multi-screen technology" do you assume "screen" is meant...
When you hear "multi-screen technology" do you assume "screen" is meant...
Literally: Something that specifically addresses the "screens" for multiple computers/devices
Figuratively: Something that works on multiple computers/devices
Other (please specify)
7
. What terminology would you use to describe a technology that delivers a targeted, unified ad to a persons' PC/Mac, smartphone, tablet and smart TV?
What terminology would you use to describe a technology that delivers a targeted, unified ad to a persons' PC/Mac, smartphone, tablet and smart TV?
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8
. What do you do?
What do you do?
Tech/Engineer
Creative/Marketer (Advertiser)
Business
Other (please specify)
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