DMA/eec EMA Metrics Survey

 

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Do you believe that having standardized metrics* for email marketers would be a good thing for the industry?

(*Metrics = Measures like terms like opens, clicks, delivered, accepted, etc. and the calculations used to report them.)

Do you believe that having standardized metrics* for email marketers would be a good thing for the industry? (*Metrics = Measures like terms like opens, clicks, delivered, accepted, etc. and the calculations used to report them.)   YES NO I DO NOT HAVE AN OPINION NOW