| Organic Cotton (vs conventional cotton) | | | | |
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| Handmade (vs factory production) | | | | |
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| Made in Canada (vs overseas like China) | | | | |
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| Quality | | | | |
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| Packaging | | | | |
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| Price | | | | |
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| Texture (terrys, thermals, jerseys & knits vs conventional flat cotton) | | | | |
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| Fit | | | | |
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| Colour Selection | | | | |
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| Fun Prints (vs solids only) | | | | |
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| Easy Gifting | | | | |
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