Market Research - Service Template
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1
. What do you like most about our new service?
What do you like most about our new service?
2
. What changes would most improve our new service?
What changes would most improve our new service?
3
. What do you like most about competing services currently available from other companies?
What do you like most about competing services currently available from other companies?
4
. What changes would most improve competing services currently available from other companies?
What changes would most improve competing services currently available from other companies?
5
. If you are not likely to use our new service, why not?
If you are not likely to use our new service, why not?
Do not need a service like this
Do not want a service like this
Satisfied with competing services currently available
Cannot pay for a service like this
Not willing to pay for a service like this
Other (please specify)
6
. What would make you more likely to use our new service?
What would make you more likely to use our new service?
7
. How important is convenience when choosing this type of service?
How important is convenience when choosing this type of service?
Extremely important
Very important
Moderately important
Slightly important
Not at all important
8
. Overall, are you satisfied with your experience using our new service, neither satisfied or dissatisfied with it, or dissatisfied with it?
Overall, are you satisfied with your experience using our new service, neither satisfied or dissatisfied with it, or dissatisfied with it?
Extremely satisfied
Moderately satisfied
Slightly satisfied
Neither satisfied nor dissatisfied
Slightly dissatisfied
Moderately dissatisfied
Extremely dissatisfied
9
. If our new service were available today, how likely would you be to recommend it to others?
If our new service were available today, how likely would you be to recommend it to others?
Extremely likely
Very likely
Moderately likely
Slightly likely
Not at all likely
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