www.yardstickgolf.com Indoor Golf Center Benchmark Study by Yardstick Golf 100% of survey complete. Question Title * 1. What is your name, the year your center opened and e-mail?All results are confidential. Yardstick Golf only asks for your name and e-mail so that we can send out your copy of the results, as well as ensuring that no one happens to take the survey more than once. We're asking for the year opened to segment results by age of business. Name Year Opened (I.e. 2008) Email Question Title * 2. How many simulators does your indoor golf center have? Number of simulators Question Title * 3. What brand simulator does your indoor golf center use? Question Title * 4. How important were the following in chosing that brand of simulator? Not Important Somewhat Important Average Importance Above Average Importance Most Important Low Price Low Price Not Important Low Price Somewhat Important Low Price Average Importance Low Price Above Average Importance Low Price Most Important Realistic Graphics Realistic Graphics Not Important Realistic Graphics Somewhat Important Realistic Graphics Average Importance Realistic Graphics Above Average Importance Realistic Graphics Most Important Number of Courses Number of Courses Not Important Number of Courses Somewhat Important Number of Courses Average Importance Number of Courses Above Average Importance Number of Courses Most Important Other Features (Driving Range, Games) Other Features (Driving Range, Games) Not Important Other Features (Driving Range, Games) Somewhat Important Other Features (Driving Range, Games) Average Importance Other Features (Driving Range, Games) Above Average Importance Other Features (Driving Range, Games) Most Important Size of System Size of System Not Important Size of System Somewhat Important Size of System Average Importance Size of System Above Average Importance Size of System Most Important Ease of Use Ease of Use Not Important Ease of Use Somewhat Important Ease of Use Average Importance Ease of Use Above Average Importance Ease of Use Most Important Software Tools (swing analysis) Software Tools (swing analysis) Not Important Software Tools (swing analysis) Somewhat Important Software Tools (swing analysis) Average Importance Software Tools (swing analysis) Above Average Importance Software Tools (swing analysis) Most Important Service and Support Service and Support Not Important Service and Support Somewhat Important Service and Support Average Importance Service and Support Above Average Importance Service and Support Most Important Warranty Warranty Not Important Warranty Somewhat Important Warranty Average Importance Warranty Above Average Importance Warranty Most Important Other (please specify) Question Title * 5. What percent of the time are your simulators in use for each of the following months (I.e. for 80%, put 80)? January February March April May June July August September October November December Question Title * 6. How effective are the following strategies in driving traffic to your center in the slow season? Poor Fair Average Above Average Excellent N/A Special Plans / Memberships Special Plans / Memberships Poor Special Plans / Memberships Fair Special Plans / Memberships Average Special Plans / Memberships Above Average Special Plans / Memberships Excellent Special Plans / Memberships N/A Corporate Event Hosting Corporate Event Hosting Poor Corporate Event Hosting Fair Corporate Event Hosting Average Corporate Event Hosting Above Average Corporate Event Hosting Excellent Corporate Event Hosting N/A Leagues Leagues Poor Leagues Fair Leagues Average Leagues Above Average Leagues Excellent Leagues N/A Tournaments / Contests Tournaments / Contests Poor Tournaments / Contests Fair Tournaments / Contests Average Tournaments / Contests Above Average Tournaments / Contests Excellent Tournaments / Contests N/A Specials / Discounts / Promotions Specials / Discounts / Promotions Poor Specials / Discounts / Promotions Fair Specials / Discounts / Promotions Average Specials / Discounts / Promotions Above Average Specials / Discounts / Promotions Excellent Specials / Discounts / Promotions N/A Kids Parties Kids Parties Poor Kids Parties Fair Kids Parties Average Kids Parties Above Average Kids Parties Excellent Kids Parties N/A Alternative Use (video games) Alternative Use (video games) Poor Alternative Use (video games) Fair Alternative Use (video games) Average Alternative Use (video games) Above Average Alternative Use (video games) Excellent Alternative Use (video games) N/A Other (please specify) Question Title * 7. What percentage of your revenue comes from each of the following (Note - this should total 100%)? Simulator Rental Food Service Beverage Service Events Lessons Merchandise Other Question Title * 8. What percentage of your customers visit with the following frequency (I.e. indicate 15% as 15)? Only Once Once a Month Once a Week Multiple Times a Week Daily Question Title * 9. Please rank order the following in terms of importance for your choice of location for your golf center using number 1 to indicate which was the most important. 1 2 3 4 5 6 Cost of Rent 1 2 3 4 5 6 Grade of Facility 1 2 3 4 5 6 Average Daily Traffic Volume 1 2 3 4 5 6 Type of Facility (Strip Mall, Stand Alone) 1 2 3 4 5 6 Local Population 1 2 3 4 5 6 Local Income Question Title * 10. Do you plan to do any of the following in the next 18 months? Please choose all that apply. Add Simulators Open Additional Facilities Expand Facility Hours Shrink Facility Hours Add Staff Increase Advertising Decrease Advertising Expand Merchandise Shrink Merchandise Add Menu Items Reduce Menu Items Other Other (please specify) Done