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* 1. How old are you?

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* 2. Are you:

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* 3. Are you:

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* 4. What is your post code?

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* 5. How much do you earn annually? (Don't worry, this is all strictly confidential).

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* 6. What's the highest educational qualification you hold:

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* 7. Does anyone else in your household own a bike?

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* 8. Where did you buy your latest bike? (select one)

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* 9. Please tick the following that are of interest to you:

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* 10. When did you last buy a bike?

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* 11. How much did you pay for your most valuable bike?

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* 12. What's most important to you when buying a bike? (Please give a score to each - 1 for important, 5 for unimportant)

  Most Important Least important
Price
Brand
Design
Quality
Service and expertise at place of purchase

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* 13. What things are most important to you when buying a bike accessory for example clothing or bike light? (Please give a score to each - 1 for important, 5 for unimportant)

  Most Important Least Important
Price
Brand
Design
Quality

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* 14. Which sources of information are most important when you need advice on bikes / bike accessories? (rank in order of importance - 1 for most important, 5 for least important)

  Most Important Least important N/A
Cycling forums or blogs
Cycling websites
Acessory manufacturer / brand website
Online market places e.g. Amazon
Online bike shop
Online cycling reviews
Advice from family and friends
Local bike shop

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* 15. How often do you ride?

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* 16. How long does your average ride last? (in hours)

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* 17. Why do you ride? (tick where applicable)

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* 18. What types of riding do you do most often? (rank up to 5 in order of importance )

  Most Important Least N/A
Road cycling on a road bike
Moutain biking on off road trails
Commuting to and from work
Leisure riding in parks / quiet streets (adults only)
Riding a bike around my town or city
BMX cycling / stunt cycling
Cycle touring
Leisure riding in parks / quiet streets with my family / children
Competition / racing

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* 19. How do you approach riding? (Please tick)

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* 20. Do you use any of these to track your riding?

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* 21. Do you get to ride as often as you'd like?

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* 22. If not, what's holding you back?

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* 23. What excites you about riding?

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* 24. What bike related stuff would you like to know more about?

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* 25. Do you generally cycle …

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* 26. How often do you maintain your bike, or ask someone else to do it?

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* 27. How would you rate your bike maintenance compentancy?

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* 28. If you could get good bike advice - what would you most like to learn about?

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* 29. Would you be interested in riding events in your area ?

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* 30. If you could go on a tandem with anyone, anywhere, then where would it be and with who?

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* 31. What's a cyclist's worst enemy?

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* 32. Which social networks do you use (we mean actually use)? - Select as many as apply

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* 33. How often do you update your social media profiles -

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