Readership Survey

4. What is your marital status?

What is your marital status? Married

Single, never married

Widowed

Seperated or divorced

5. Including yourself, how many adults (18 years of age and up) live in your household?

Including yourself, how many adults (18 years of age and up) live in your household? One

Two

Three

Four

Five

Six or more

6. How many children (under 18 years of age) live in your household?

How many children (under 18 years of age) live in your household? None

One

Two

Three

Four

Five

Six or more

7. What is the age of the youngest child of your household?

What is the age of the youngest child of your household? Under 3 years

3-5

6-9

10-12

13-15

16-18

Not applicable

8. What is the age of the oldest child in your household?

What is the age of the oldest child in your household? Under 3 years

3-5

6-9

10-12

13-15

16-18

Not applicable

9. How many grandchildren do you have?

How many grandchildren do you have? None

One

Two

Three

Four of more

10. Do you own or rent your home?

Do you own or rent your home? Own

Rent

11. Which best describes your home?

Which best describes your home? Apartment

House

Condo

Other (please specify)

12. Which best describes your neighborhood (check all that apply)?

Which best describes your neighborhood (check all that apply)? City of Beaufort Town of Bluffton	Town of Hilton Head Rural Beaufort County	Outside Beaufort County
Other Community (please specify)

13. Do you live in a gated community?

Do you live in a gated community? Yes	No
If 'Yes', which community

14. How long have you lived in Beaufort County?

How long have you lived in Beaufort County? Only here for visits

Non-resident property owner

Beaufort County native

Newly relocated-3 years

4-7 years

8-12 years

13-20 years

20+ years

15. Which of the following best represents the highest level of education you have completed?

Which of the following best represents the highest level of education you have completed? Some high school or less

High school graduate

Attended some college

Associates degree

Bachelors degree

Post-college graduate

Professional degree

16. Are you currently employed?

Are you currently employed? Yes, full-time

Yes, part-time (30 hours or less per week)

Retired

17. Please describe your employer.

Please describe your employer. Self-employed

Small company (10 employees or less)

Medium company (up to 50 employees)

Large company (50+ employees)

Government or School

Military

18. Which of the following best describes your total household income before taxes last year?

Which of the following best describes your total household income before taxes last year? Under $15,000

$15,000 - $24,999

$25,000 - $34,999

$35,000 - $49,999

$50,000 - $64,999

$65,000 - $79,999

$80,000 - $99,999

$100,000 - $124,999

$125,000 - $149,999

$150,000 - $200,000

$200,000 +

19. How would you describe yourself on social issues?

How would you describe yourself on social issues? Very conservative

Somewhat conservative

Moderate

Somewhat liberal

Very liberal

Don't know

20. How would you describe yourself on fiscal issues?

How would you describe yourself on fiscal issues? Very conservative

Somewhat conservative

Moderate

Somewhat liberal

Very liberal

Don't know

21. Which, if any, of the following publications does you household subscribe to or use on a regular basis?

Which, if any, of the following publications does you household subscribe to or use on a regular basis? Beaufort Gazette	Island Packet	Bluffton Today	No Publications
Others (please specify)

22. What do you consider to be your primary news source?

What do you consider to be your primary news source? Local newspaper

National newspaper

Local Television

Network Television News

Internet

Radio

23. On a typical day, how long do you spend checking email and using the Internet.

On a typical day, how long do you spend checking email and using the Internet. None

Under 1 hour

1-2 hours

3-4 hours

4+ hours

24. When using the Internet, what best describes the type of content you search most frequently (check all that apply)?

When using the Internet, what best describes the type of content you search most frequently (check all that apply)? Commentary & Opinion

Entertainment

Factual Information

Social Networking

Online Gaming

Product Research

25. If you engage in Social Networking, which forms do you use (check all that apply)?

If you engage in Social Networking, which forms do you use (check all that apply)? Facebook	MySpace	Twitter	LinkedIn	Skype
Other (please specify)

26. How many automobiles do you have in your household?

How many automobiles do you have in your household? One

Two

Three

Four or more

27. Generally, how often do you replace your automobiles?

Generally, how often do you replace your automobiles? Once a year

Every other year

About every 3 years

Every 3 to 5 years

Every 5-8 Years

More than 8 years

28. Generally, the cars in our household are:

Generally, the cars in our household are: Foreign

Domestic

Both

29. Who makes the cars you own (check all that apply)?

Who makes the cars you own (check all that apply)? Acura Audi BMW Chrysler Ford General Motors Honda Hyundai	Jaguar Jeep Kia Land Rover Lexus Mazda Mercedes Mitsubishi	Nissan Saturn Suburu Toyota Volkswagen Volvo
Other (please specify)

30. Do you own a boat?

Do you own a boat? Yes

31. If you are a boat owner, is your boat power or sail?

If you are a boat owner, is your boat power or sail? Power

Sail

Not a boat owner

32. If you are a boat owner, typically how often do you use your boat?

If you are a boat owner, typically how often do you use your boat? Twice a week or more

Once a week

A few times a month

Once a month

Rarely

Not a boat owner

33. How often do you dine out?

How often do you dine out? Three or more times a week

Twice a week

Once a week

A few times a month

About once a month

Rarely

34. When dining out what meal is it most typically?

When dining out what meal is it most typically? Breakfast

Lunch

Dinner

Cocktails

35. When you do dine out, generally where do you go?

When you do dine out, generally where do you go? Sea Islands

Beaufort & Port Royal

Okatie

Bluffton

Hilton Head

36. How often do you attend a movie?

How often do you attend a movie? Weekly

A few times a month

About once a month

Once every few months

Rarely

Never attend movies

37. If you do attend a movie, generally where is the theater located?

If you do attend a movie, generally where is the theater located? Hilton Head

Bluffton

Beaufort

Do not attend movies

38. Do you visit art galleries in Beaufort County?

Do you visit art galleries in Beaufort County? Yes

39. If you visit art galleries, where are these galleries generally located?

If you visit art galleries, where are these galleries generally located? Hilton Head

Bluffton

Beaufort

The Sea Islands

Do not visit galleries

40. If you visit art galleries, how often do you visit?

If you visit art galleries, how often do you visit? Weekly

A few times a month

Once a month

Once every few months

Rarely

I never visit art galleries

41. In the last two years, please select events you have attended by the following groups. Select all that apply.

In the last two years, please select events you have attended by the following groups. Select all that apply. Hilton Head Choral Society

Hilton Head FoodFest

Port Royal Soft Crab Festival

Heritage Golf Tournament

Beaufort Performing Arts

Lowcountry Chorale

Celebrity Golf Tournament

Heritage Days

Taste of Beaufort

Chamber Music Hilton Head

May River Theater Company

Hilton Head WineFest

Hilton Head Symphony Orchestra

Arts Center of Coastal Carolina

Chalk On The Walk

South Carolina Reperatory

Concours d'Elegance

Arts Council Mardi Gras

Beaufort Orchestra

Maye River Theater Co.

Hilton Head WingFest

Hilton Head Community Festival

Gullah Festival

BMH Valentines Ball

Beaufort Water Festival

Beaufort Shimp Festival

Arts Walks

Port Royal October Fest

42. How often do you travel overnight?

How often do you travel overnight? More than once a year

Once a year

Once every two years

Every 3-5 years

Never take a trip

43. When you take a trip, how do you usually travel (check all that apply)?

When you take a trip, how do you usually travel (check all that apply)? Drive

Fly

Cruise

Rail

44. Which of the following do you enjoy doing? Mark all that apply.

Which of the following do you enjoy doing? Mark all that apply. Watching television Listening to music Reading books Seeing movies Attending plays/opera/ballet Seeing live music Painting, drawing or making other art Knitting & Sewing Cycling	Walking Kayaking Fishing Running Playing Tennis Playing Golf Skiing Traveling Boating	Gaming Internet surfing Ebay buying or selling Politics Gardening Collection - stamps, coins, dolls, etc Playing sports Attending sports events Church activities
Other (please specify)

45. How often do you read Lowcountry Weekly?

How often do you read Lowcountry Weekly? Never read one

Rarely

Sometimes

Frequently

Never miss one

46. Where do you usually pick up your copy of Lowcountry Weekly?

Where do you usually pick up your copy of Lowcountry Weekly?

47. How long do keep each issue of Lowcountry Weekly?

How long do keep each issue of Lowcountry Weekly? Never read it

Read it then put it back

A day or two

For a week or so

Until the next issue

Many weeks

48. How many people in your household read Lowcountry Weekly?

How many people in your household read Lowcountry Weekly? One

Two

Three

Four or more

49. How important are the following regular features of Lowcountry Weekly to you?

	Essential	Important	Somewhat Important	Not Very Important	Never Read
Live Music Listings	How important are the following regular features of Lowcountry Weekly to you? Live Music Listings Essential	Important	Somewhat Important	Not Very Important	Never Read
Opinion Columns	Opinion Columns Essential	Important	Somewhat Important	Not Very Important	Never Read
Advertising	Advertising Essential	Important	Somewhat Important	Not Very Important	Never Read
Maps	Maps Essential	Important	Somewhat Important	Not Very Important	Never Read
Tide Chart	Tide Chart Essential	Important	Somewhat Important	Not Very Important	Never Read
Classifieds	Classifieds Essential	Important	Somewhat Important	Not Very Important	Never Read
What's Happening Calendar	What's Happening Calendar Essential	Important	Somewhat Important	Not Very Important	Never Read
Art & Entertainment Features	Art & Entertainment Features Essential	Important	Somewhat Important	Not Very Important	Never Read
Compassion's Voice	Compassion's Voice Essential	Important	Somewhat Important	Not Very Important	Never Read
Local Features	Local Features Essential	Important	Somewhat Important	Not Very Important	Never Read
Easy Cooking	Easy Cooking Essential	Important	Somewhat Important	Not Very Important	Never Read
Book Page	Book Page Essential	Important	Somewhat Important	Not Very Important	Never Read

50. Have you ever read Lowcountry Weekly online at www.lcweekly.com?

Have you ever read Lowcountry Weekly online at www.lcweekly.com? Yes

51. If yes, how often do you visit the website?

If yes, how often do you visit the website? Never visited

Once a day or more

Every few days

Once a week

Occasionally

Rarely

52. What do you most like about Lowcountry Weekly?

What do you most like about Lowcountry Weekly?

53. What do you feel is currently missing from Lowcountry Weekly?

What do you feel is currently missing from Lowcountry Weekly?

54. Overall, how do you rate Lowcountry Weekly?

Overall, how do you rate Lowcountry Weekly? Excellent

Very Good

Good

Average

Poor

55. Thank you for your help and participation. Please include your email address if you wish to be eligible to receive one of our thank you gifts for answering our survey.

Thank you for your help and participation. Please include your email address if you wish to be eligible to receive one of our thank you gifts for answering our survey.

1. What is your zip code?

2. What is your gender?

3. How old are you?

4. What is your marital status?

5. Including yourself, how many adults (18 years of age and up) live in your household?

6. How many children (under 18 years of age) live in your household?

7. What is the age of the youngest child of your household?

8. What is the age of the oldest child in your household?

9. How many grandchildren do you have?

10. Do you own or rent your home?

11. Which best describes your home?

12. Which best describes your neighborhood (check all that apply)?

13. Do you live in a gated community?

14. How long have you lived in Beaufort County?

15. Which of the following best represents the highest level of education you have completed?

16. Are you currently employed?

17. Please describe your employer.

18. Which of the following best describes your total household income before taxes last year?

19. How would you describe yourself on social issues?

20. How would you describe yourself on fiscal issues?

21. Which, if any, of the following publications does you household subscribe to or use on a regular basis?

22. What do you consider to be your primary news source?

23. On a typical day, how long do you spend checking email and using the Internet.

24. When using the Internet, what best describes the type of content you search most frequently (check all that apply)?

25. If you engage in Social Networking, which forms do you use (check all that apply)?

26. How many automobiles do you have in your household?

27. Generally, how often do you replace your automobiles?

28. Generally, the cars in our household are:

29. Who makes the cars you own (check all that apply)?

30. Do you own a boat?

31. If you are a boat owner, is your boat power or sail?

32. If you are a boat owner, typically how often do you use your boat?

33. How often do you dine out?

34. When dining out what meal is it most typically?

35. When you do dine out, generally where do you go?

36. How often do you attend a movie?

37. If you do attend a movie, generally where is the theater located?

38. Do you visit art galleries in Beaufort County?

39. If you visit art galleries, where are these galleries generally located?

40. If you visit art galleries, how often do you visit?

41. In the last two years, please select events you have attended by the following groups. Select all that apply.

42. How often do you travel overnight?

43. When you take a trip, how do you usually travel (check all that apply)?

44. Which of the following do you enjoy doing? Mark all that apply.

45. How often do you read Lowcountry Weekly?

46. Where do you usually pick up your copy of Lowcountry Weekly?

47. How long do keep each issue of Lowcountry Weekly?

48. How many people in your household read Lowcountry Weekly?

49. How important are the following regular features of Lowcountry Weekly to you?

50. Have you ever read Lowcountry Weekly online at www.lcweekly.com?

51. If yes, how often do you visit the website?

52. What do you most like about Lowcountry Weekly?

53. What do you feel is currently missing from Lowcountry Weekly?

54. Overall, how do you rate Lowcountry Weekly?

55. Thank you for your help and participation. Please include your email address if you wish to be eligible to receive one of our thank you gifts for answering our survey.