Market Research - Product Template Survey

New Dog Grooming Product -- A Short Survey

At Cleanicity, makers of the Stikitty, we are assessing a new dog grooming product and would appreciate your insights. We're happy to share the results so if you would like a copy, please send an email to service@cleanicity.com.

Thank you for taking this short survey!

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1. Do you have a dog?

Do you have a dog? Yes

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2. Does your dog's odor bother you?

Does your dog's odor bother you? Yes

3. If yes, how do you address your dog's odor? (Choose all that apply). If not, please skip to question 6.

If yes, how do you address your dog's odor? (Choose all that apply). If not, please skip to question 6. I bathe my dog frequently.

I use a leave-in shampoo.

I use dog cologne.

Nothing.

Other (please specify)

4. Overall, are you satisfied with the dog grooming/deodorizing product(s) you use, neither satisfied or dissatisfied with it, or dissatisfied with it?

Overall, are you satisfied with the dog grooming/deodorizing product(s) you use, neither satisfied or dissatisfied with it, or dissatisfied with it? Extremely satisfied

Moderately satisfied

Slightly satisfied

Neither satisfied nor dissatisfied

Slightly dissatisfied

Moderately dissatisfied

Extremely dissatisfied

I do not use dog grooming/deodorizing products

5. What changes would most improve the dog grooming/deodorizing product(s) you currently use to address your dog's odor?

What changes would most improve the dog grooming/deodorizing product(s) you currently use to address your dog's odor?

6. How important is convenience when choosing dog grooming/deodorizing products?

How important is convenience when choosing dog grooming/deodorizing products? Extremely important

Very important

Moderately important

Slightly important

Not at all important

7. How important are natural ingredients when choosing dog grooming/deodorizing products?

How important are natural ingredients when choosing dog grooming/deodorizing products? Extremely important

Very important

Moderately important

Slightly important

Not at all important

8. How important is safety when choosing dog grooming/deodorizing products?

How important is safety when choosing dog grooming/deodorizing products? Extremely important

Very important

Moderately important

Slightly important

Not at all important

9. How likely are you to buy innovative, new products for your dogs?

How likely are you to buy innovative, new products for your dogs? Extremely likely -- I prefer the latest, unique products for my dog

Very likely

Moderately likely

Slightly likely

Not at all likely -- I prefer tried and true products for my dog

Market Research - Product Template

New Dog Grooming Product -- A Short Survey

*1. Do you have a dog?

*2. Does your dog's odor bother you?

3. If yes, how do you address your dog's odor? (Choose all that apply). If not, please skip to question 6.

4. Overall, are you satisfied with the dog grooming/deodorizing product(s) you use, neither satisfied or dissatisfied with it, or dissatisfied with it?

5. What changes would most improve the dog grooming/deodorizing product(s) you currently use to address your dog's odor?

6. How important is convenience when choosing dog grooming/deodorizing products?

7. How important are natural ingredients when choosing dog grooming/deodorizing products?

8. How important is safety when choosing dog grooming/deodorizing products?

9. How likely are you to buy innovative, new products for your dogs?

*
1. Do you have a dog?

*
2. Does your dog's odor bother you?