Branding survey

1. What is the first company/organisation that comes to mind when you think of lost pets?

What is the first company/organisation that comes to mind when you think of lost pets?

2. What are some other companies/organisations that come to mind when you think of lost pets?

What are some other companies/organisations that come to mind when you think of lost pets?

3. Before this survey how often had you heard of Pet Search?

Before this survey how often had you heard of Pet Search? I have never heard of Pet Search before today

I've seen or heard of Pet Search a few times

I see or hear about Pet Search frequently

4. What do you think Pet Search does (in a sentence or two please)

What do you think Pet Search does (in a sentence or two please)

5. How did you first hear about Pet Search?

How did you first hear about Pet Search? Television

Radio

Magazine

Newspaper

Internet -link from other website

Internet -search engine

Friend

Vet

Pound

RSPCA

referral from a previous Pet Search client

Saw a Pet Search vehicle

Saw a Pet Search poster

Other (please specify)

6. What is your experience with Pet Search?

What is your experience with Pet Search? I have never heard of Pet Search until now

I have heard of Pet Search but have never made conact

I have contacted Pet Search once

I contact Pet Search occasionally

I contact Pet Search regularly

7. What are your general impressions of Pet Search?

What are your general impressions of Pet Search? It seems to be of high quality & reliable

It seems to be of average quality & reliability

It seems to be of low quality & reliability

8. Which of the following attributes do you associate with Pet Search?

Which of the following attributes do you associate with Pet Search? Affordable

Dependable

Easy to use

Essential

Experienced

Fun

Knowledgable

Modern

Popular

Powerful

Safe

Stylish

9. Which of the following lost pet services are you aware of?

Which of the following lost pet services are you aware of? Pet finders

RSPCA Pet-D-Tect

lostdogs.com.au

petalert.com.au

findmypet.com.au

letsfindyourpet.com.au

doglost.com.au

wherepetsarefound.com.au

petalert.com.au

none of the above

10. If you are selecting to use a lost pet service, please rank these criteria in order of importance

	Most important	Important	Somewhat important	Least important
Customer service	If you are selecting to use a lost pet service, please rank these criteria in order of importance Customer service Most important	Customer service Important	Customer service Somewhat important	Customer service Least important
Speed of response	Speed of response Most important	Speed of response Important	Speed of response Somewhat important	Speed of response Least important
Price	Price Most important	Price Important	Price Somewhat important	Price Least important
Quality	Quality Most important	Quality Important	Quality Somewhat important	Quality Least important

11. When looking to use a paid lost pet service, what do you look for? (Rank them from most important to least important), 1 answer per column

	Most important	important	Somewhat important	Neutral	Not very important	Least important
References/Testimonials	When looking to use a paid lost pet service, what do you look for? (Rank them from most important to least important), 1 answer per column References/Testimonials Most important	References/Testimonials important	References/Testimonials Somewhat important	References/Testimonials Neutral	References/Testimonials Not very important	References/Testimonials Least important
Location of service	Location of service Most important	Location of service important	Location of service Somewhat important	Location of service Neutral	Location of service Not very important	Location of service Least important
Product/Service Demo/literature	Product/Service Demo/literature Most important	Product/Service Demo/literature important	Product/Service Demo/literature Somewhat important	Product/Service Demo/literature Neutral	Product/Service Demo/literature Not very important	Product/Service Demo/literature Least important
Service guarantee	Service guarantee Most important	Service guarantee important	Service guarantee Somewhat important	Service guarantee Neutral	Service guarantee Not very important	Service guarantee Least important
Knowledgeable staff	Knowledgeable staff Most important	Knowledgeable staff important	Knowledgeable staff Somewhat important	Knowledgeable staff Neutral	Knowledgeable staff Not very important	Knowledgeable staff Least important
Fast response	Fast response Most important	Fast response important	Fast response Somewhat important	Fast response Neutral	Fast response Not very important	Fast response Least important

Below is the Pet Search logo, please respond to the questions following.

12. How memorable would you rate the logo for Pet Search?

How memorable would you rate the logo for Pet Search? It is not memorable or distinct, & it is not unique

It is not memorable or distinct, but it is unique

It is very memorable or distinct, but it is not unique

It is very memorable & distinct, it is very unique

Below is the Pet Search logo, please respond to the questions following.

13. Please indicate how well you think each phrase describes the Pet Search logo above. (Please select just one answer per phrase.)

	Describes it completely	Describes it somewhat	Does not particularly describe it	Does not describe it at all
Boring	Please indicate how well you think each phrase describes the Pet Search logo above. (Please select just one answer per phrase.) Boring Describes it completely	Boring Describes it somewhat	Boring Does not particularly describe it	Boring Does not describe it at all
Different	Different Describes it completely	Different Describes it somewhat	Different Does not particularly describe it	Different Does not describe it at all
Entertaining	Entertaining Describes it completely	Entertaining Describes it somewhat	Entertaining Does not particularly describe it	Entertaining Does not describe it at all
Creative	Creative Describes it completely	Creative Describes it somewhat	Creative Does not particularly describe it	Creative Does not describe it at all
Confusing	Confusing Describes it completely	Confusing Describes it somewhat	Confusing Does not particularly describe it	Confusing Does not describe it at all
Informative	Informative Describes it completely	Informative Describes it somewhat	Informative Does not particularly describe it	Informative Does not describe it at all
Interesting	Interesting Describes it completely	Interesting Describes it somewhat	Interesting Does not particularly describe it	Interesting Does not describe it at all
Cute	Cute Describes it completely	Cute Describes it somewhat	Cute Does not particularly describe it	Cute Does not describe it at all
Irritating	Irritating Describes it completely	Irritating Describes it somewhat	Irritating Does not particularly describe it	Irritating Does not describe it at all

14. If Pet Search were a person, what type of Person do you think Pet Search would be?

If Pet Search were a person, what type of Person do you think Pet Search would be?

15. Any Comments on Pet Search or this survey?

Any Comments on Pet Search or this survey?

16. What state/territory are you located in?

What state/territory are you located in? NSW

VIC

QLD

ACT

TAS

17. Your age group

Your age group <20 years old

20-30 years old

30-40 years old

40-50 years old

50+ years old

18. Gender

Gender Female

Male

19. Approximate household income

Approximate household income <$40,000

$40,000 to $70,000

$70,000 to $100,000

$100,000 to $150,000

$150,000 to $250,000

>$250,000

20. If you would like to provide your details below, we can send you a thank you gift for completing our survey.

If you would like to provide your details below, we can send you a thank you gift for completing our survey. Name:
Address 1:
Address 2:
City/Town:
State/Province:
ZIP/Postal Code:
Email Address:
Phone Number:

21. What types of pets do you have?

What types of pets do you have? Dog

Cat

Bird

Ferret

Reptile

Other

None

Branding survey - website

1. Pet Search Branding survey

1. What is the first company/organisation that comes to mind when you think of lost pets?

2. What are some other companies/organisations that come to mind when you think of lost pets?

3. Before this survey how often had you heard of Pet Search?

4. What do you think Pet Search does (in a sentence or two please)

5. How did you first hear about Pet Search?

6. What is your experience with Pet Search?

7. What are your general impressions of Pet Search?

8. Which of the following attributes do you associate with Pet Search?

9. Which of the following lost pet services are you aware of?

10. If you are selecting to use a lost pet service, please rank these criteria in order of importance

11. When looking to use a paid lost pet service, what do you look for? (Rank them from most important to least important), 1 answer per column

Below is the Pet Search logo, please respond to the questions following.

12. How memorable would you rate the logo for Pet Search?

Below is the Pet Search logo, please respond to the questions following.

13. Please indicate how well you think each phrase describes the Pet Search logo above. (Please select just one answer per phrase.)

14. If Pet Search were a person, what type of Person do you think Pet Search would be?

15. Any Comments on Pet Search or this survey?

16. What state/territory are you located in?

17. Your age group

18. Gender

19. Approximate household income

20. If you would like to provide your details below, we can send you a thank you gift for completing our survey.

21. What types of pets do you have?