Making Your Social Engagement Strategy Matter
1. TAG Marketing Society Survey - Making Your Social Engagement Strategy Matter
Thank you for taking the time to fill out this Technology Association of Georgia (TAG) Marketing Society survey.
We are examining the role that social media plays in your marketing efforts. Our goal is to understand how marketing professionals like you assess the performance and impact of your company/brand or your client's social media properties (blogs, Facebook, Twitter, YouTube, etc) on your target audiences. (If you work for an agency, please consider the properties of your most representative client.)
Your answers in the aggregate will help us shape the next TAG Marketing breakfast panel discussion - Strategies for Making Social Media Matter - where we will address ways to better engage customers, prospects and key influencers via social media.
It will be held Thursday, July 21 at 75 5th Street NW Suite 335 from 7:30 AM to 9:00 AM.
Here is a link to register: http://bit.ly/kgoa3E
Please direct any questions or comments you have to:
TAG Marketing Society Board Member
dang (AT) listeninteractive (DOT) com
|#1 Criterion||# 2 Criterion||#3 Criterion||#4 Criterion|
|Engagement metrics (comments, retweets, fans, followers, etc) based on an arbitrary number (what your "gut" tells you)|
|How you compare to your competition|
|The relationship between online activity and your marketing spend|
|The amount of revenue they generate|