Making Your Social Engagement Strategy Matter Survey

Making Your Social Engagement Strategy Matter

1. TAG Marketing Society Survey - Making Your Social Engagement Strategy Matter

Thank you for taking the time to fill out this Technology Association of Georgia (TAG) Marketing Society survey.

We are examining the role that social media plays in your marketing efforts. Our goal is to understand how marketing professionals like you assess the performance and impact of your company/brand or your client's social media properties (blogs, Facebook, Twitter, YouTube, etc) on your target audiences. (If you work for an agency, please consider the properties of your most representative client.)

Your answers in the aggregate will help us shape the next TAG Marketing breakfast panel discussion - Strategies for Making Social Media Matter - where we will address ways to better engage customers, prospects and key influencers via social media.

It will be held Thursday, July 21 at 75 5th Street NW Suite 335 from 7:30 AM to 9:00 AM.

Here is a link to register: http://bit.ly/kgoa3E

Please direct any questions or comments you have to:

Dan Greenfield
TAG Marketing Society Board Member
dang (AT) listeninteractive (DOT) com

	Priority 1	Priority 2	Priority 3	Priority 4	Priority 5
Provide a forum for customers to share information and build advocates	*On a scale of 1 to 5, with one being the highest priority, rank why you use your (or your client uses its) social media properties. Provide a forum for customers to share information and build advocates Priority 1	Provide a forum for customers to share information and build advocates Priority 2	Provide a forum for customers to share information and build advocates Priority 3	Provide a forum for customers to share information and build advocates Priority 4	Provide a forum for customers to share information and build advocates Priority 5
Extend brand and corporate message	Extend brand and corporate message Priority 1	Extend brand and corporate message Priority 2	Extend brand and corporate message Priority 3	Extend brand and corporate message Priority 4	Extend brand and corporate message Priority 5
Announce news and promotions	Announce news and promotions Priority 1	Announce news and promotions Priority 2	Announce news and promotions Priority 3	Announce news and promotions Priority 4	Announce news and promotions Priority 5
Address and resolve customer questions and problems	Address and resolve customer questions and problems Priority 1	Address and resolve customer questions and problems Priority 2	Address and resolve customer questions and problems Priority 3	Address and resolve customer questions and problems Priority 4	Address and resolve customer questions and problems Priority 5
Sell more products and services	Sell more products and services Priority 1	Sell more products and services Priority 2	Sell more products and services Priority 3	Sell more products and services Priority 4	Sell more products and services Priority 5

	#1 Criterion	# 2 Criterion	#3 Criterion	#4 Criterion
Engagement metrics (comments, retweets, fans, followers, etc) based on an arbitrary number (what your "gut" tells you)	*On a scale of 1 to 4, with one being the most important, rank how you evaluate (or your client evaluates) whether social media properties are successful? Engagement metrics (comments, retweets, fans, followers, etc) based on an arbitrary number (what your "gut" tells you) #1 Criterion	Engagement metrics (comments, retweets, fans, followers, etc) based on an arbitrary number (what your "gut" tells you) # 2 Criterion	Engagement metrics (comments, retweets, fans, followers, etc) based on an arbitrary number (what your "gut" tells you) #3 Criterion	Engagement metrics (comments, retweets, fans, followers, etc) based on an arbitrary number (what your "gut" tells you) #4 Criterion
How you compare to your competition	How you compare to your competition #1 Criterion	How you compare to your competition # 2 Criterion	How you compare to your competition #3 Criterion	How you compare to your competition #4 Criterion
The relationship between online activity and your marketing spend	The relationship between online activity and your marketing spend #1 Criterion	The relationship between online activity and your marketing spend # 2 Criterion	The relationship between online activity and your marketing spend #3 Criterion	The relationship between online activity and your marketing spend #4 Criterion
The amount of revenue they generate	The amount of revenue they generate #1 Criterion	The amount of revenue they generate # 2 Criterion	The amount of revenue they generate #3 Criterion	The amount of revenue they generate #4 Criterion

Making Your Social Engagement Strategy MatterExit this survey

1. TAG Marketing Society Survey - Making Your Social Engagement Strategy Matter

Making Your Social Engagement Strategy Matter
Exit this survey