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1. Do you or someone in your household shop at the grocery store?
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2. When shopping at the grocery store, what do you typically purchase? (Mark all that apply)
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3. Where do you prefer to purchase produce from?
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4. What is your perception of "Organic" lettuce compared to conventionally grown lettuce?
The following is a list of attributes associated with lettuce. Organic lettuce is:


Completely FalseSomewhat FalseNo DifferenceSomewhat TrueCompletely True
Healthier
More Nutritious
A Better Value
More Environmentally Friendly
More Natural
Supports Smaller Growers
Better Tasting
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5. What does the term "Organic" mean to you in relation to the produce? (Mark all that apply)
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6. Would you be willing to pay more for an organic product?
7. If so, how much more are you willing to pay for an average basket of organic groceries (percentage wise), compared to an average basket of conventional groceries?
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8. Please provide a number from the scale listed below, which best describes your perception of organically grown lettuce.
Does Not Describe At AllDescribes SlightlyDescribes SomewhatDescribes Very WellDescribes Extremely Well
Fresh Looking
No Preservatives
Known Brand
Convenient to Buy
Fresh Tasting
Ready-to-eat
Organically Grown
Convenient to Use
Is a High Quality Product
Precut and Packaged
Always Available
Grown by Local Farmers
Good Value for the Price
Easily Accessible
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9. Please provide a number from the scale listed below which best describes your perception of conventionally grown lettuce.
Does Not Describe At AllDescribes SlightlyDescribes SomewhatDescribes Very WellDescribes Extremely Well
Fresh Looking
No Preservatives
Known Brand
Convenient to Buy
Fresh Tasting
Ready-to-eat
Organically Grown
Convenient to Use
Is a High Quality Product
Precut and Packaged
Always Available
Grown by Local Farmers
Good Value for the Price
Easily Accessible
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10. Do you know what food miles is?
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11. How important are food miles to you when considering buying produce?
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12. What are your perceptions of food miles in produce? (Mark all that apply)
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13. Would you be interested in paying more for a product if it had beneficial food miles?
14. How much more would you be willing to pay for a product with appealing food miles (percentage wise)?
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15. How often do you shop at a Farmers Market?
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16. Is produce grown from a smaller grower more desirable than commercially grown produce to you?
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17. Do you know how far your produce has traveled before you purchase it?
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18. Are you Male or Female?
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19. What state do you reside in?
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20. Do you have any children under the age of 18 living at home?
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21. Please indicate the level of education you have completed.
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22. Are you employed?
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23. Please indicated what age range you fall under?
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24. Which of the following ranges best describes your household income before taxes?
 100%