2010 Reader Survey
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1. 2010 Reader Survey
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1
. How long do you plan to keep each issue of Designs in Machine Embroidery?
How long do you plan to keep each issue of Designs in Machine Embroidery?
Less than 2 months
2-6 months
6-12 months
1-2 years
Never throw away
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2
. How long have you been a reader of Designs in Machine Embroidery?
How long have you been a reader of Designs in Machine Embroidery?
This is my first issue
Less than one year
1-2 years
3 years or longer
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3
. If you subscribe, how likely are you to renew your subscription?
If you subscribe, how likely are you to renew your subscription?
Very likely
Somewhat likely
Not at all likely
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4
. Which type of project would you like to see more of?
Which type of project would you like to see more of?
Adding embroidery to ready-made adult clothing
Constructing and embroidering adult clothing
Children's clothing
Home décor
Quilts
Crafts
Giftables
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5
. Which type of article would you like to see more of?
Which type of article would you like to see more of?
Basic/beginner projects
Seasonal decorating ideas—Christmas, Halloween, Thanksgiving, Valentines, etc.
Hooping methods
Quilting with an embroidery machine
Advanced digitizing lessons
Beginner digitizing lessons
How to create an embroidery layout (combine designs, achieve proper placement on garment)
Product reviews
Technical articles on how to select the right stabilizers, needles, fabric, etc for a project
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6
. Rate the clarity of the step-by-step instructions for the projects.
Rate the clarity of the step-by-step instructions for the projects.
Excellent
Good
Fair
Poor
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7
. How can we improve the project instructions?
How can we improve the project instructions?
More step-by-step photos, illustrations or diagrams
Video extras on the web
More detailed written instruction
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8
. What is your age?
What is your age?
Under 24
25-34
35-44
45-54
55-64
65 or older
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9
. Indicate the amount of monthly dollars spent on sewing/embroidery notions, products.
Indicate the amount of monthly dollars spent on sewing/embroidery notions, products.
Less than $50
$50-$100
$101-300
$301 or more
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10
. Indicate the highest level of education you have completed.
Indicate the highest level of education you have completed.
Less than HS graduate
Graduated HS or received GED
Attended college, but didn't graduate
Bachelor's degree
Master's degree
Doctoral degree
Other professional degree
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11
. Which one of the following best describes your present employment status?
Which one of the following best describes your present employment status?
Full-time
Part-time
Temporarily unemployed
Homemaker
Retired
Other
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12
. Check the box that best represents the total combined income before taxes of your household income.
Check the box that best represents the total combined income before taxes of your household income.
Less than $30,000
$30,000-$39,999
$40,000-$49,999
$50,000-$59,999
$60,000-$69,999
$70,000-$79,999
$80,000 or more
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13
. How long have you been machine embroidering?
How long have you been machine embroidering?
Less than 6 months
6 months - 1 year
2-3 years
4-5 years
6 years or more
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14
. How would you rank your embroidery skills?
How would you rank your embroidery skills?
Novice
Intermediate
Advanced
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15
. How many embroidery machines do you own?
How many embroidery machines do you own?
0
1
2
3
4 or more
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16
. How many design collections or packs do you buy each year?
How many design collections or packs do you buy each year?
0
1-3
4-5
5 or more
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17
. How many hours per week do you spend embroidering?
How many hours per week do you spend embroidering?
1-3
4-6
7-9
10-12
13 or more
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18
. When do you embroider? (Check all that apply)
When do you embroider? (Check all that apply)
January and February
March and April
May and June
July and August
September and October
November and December
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19
. Do you embroider for:
Do you embroider for:
Fun
Profit
Both
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20
. How often do you visit the Designs in Machine Embroidery website?
How often do you visit the Designs in Machine Embroidery website?
Once a week
Once a month
Bi-monthly when the latest issue is released
Don't visit the website
Visited for first time today
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21
. How often do you visit sewing machine/fabric stores?
How often do you visit sewing machine/fabric stores?
Weekly
Monthly
Quarterly
Seasonally
Less often
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22
. What brand(s) of embroidery machines do you own?
What brand(s) of embroidery machines do you own?
Baby Lock
Bernina
Brother
Elna
Husqvarna Viking
Janome
Kenmore
Pfaff
Simplicity
Singer
White
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23
. If you ever purchase a new embroidery machine, will you purchase the same embroidery machine brand you own?
If you ever purchase a new embroidery machine, will you purchase the same embroidery machine brand you own?
Yes
No
Unsure
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24
. If you plan on purchasing a new embroidery machine, how soon will you make your purchase?
If you plan on purchasing a new embroidery machine, how soon will you make your purchase?
Less than 1 year
1-2 years
3-4 years
No plans
25
. If you plan on purchasing a new embroidery machine in the next year, how much do you plan to spend on the new embroidery machine?
If you plan on purchasing a new embroidery machine in the next year, how much do you plan to spend on the new embroidery machine?
$500-$1,000
$1,000-$2,000
$2,000-$5,000
$5,000 and up
26
. Do you own a multi-needle embroidery machine?
Do you own a multi-needle embroidery machine?
Yes
No
27
. If yes, what brand?
If yes, what brand?
Baby Lock
Brother
Toyota
Tajima
Happy
SWF
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28
. When you see an advertisement in Designs in Machine Embroidery, what motivates you to visit that company’s website? The ad features a:
When you see an advertisement in Designs in Machine Embroidery, what motivates you to visit that company’s website? The ad features a:
Free design or project download offer
A discount or special savings on a product
Product you want to learn more about
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29
. Once on the advertiser’s website, do you usually buy product?
Once on the advertiser’s website, do you usually buy product?
Yes
No
30
. When you visit an advertiser’s website as a result of seeing their ad on Designs in Machine Embroidery, what is your average retail order?
When you visit an advertiser’s website as a result of seeing their ad on Designs in Machine Embroidery, what is your average retail order?
Under $20
$20-$40
Over $40
I don’t visit advertiser’s websites
I visit advertiser’s websites but don’t purchase
31
. Do you buy from an advertiser the first time you see their ad?
Do you buy from an advertiser the first time you see their ad?
Yes
No
32
. How many times do you see an advertisement before buying?
How many times do you see an advertisement before buying?
1 time
2-3 times
More than 3 times
Unsure
33
. How many advertisers have you bought from as a result of their ad in Designs in Machine Embroidery?
How many advertisers have you bought from as a result of their ad in Designs in Machine Embroidery?
1-3
4-7
8 or more
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34
. How many embroidery/sewing/craft e-mail newsletters do you subscribe to?
How many embroidery/sewing/craft e-mail newsletters do you subscribe to?
1-3
4-7
8-10
More
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35
. Have you purchased from advertisers featured in the Designs Plus! email newsletter?
Have you purchased from advertisers featured in the Designs Plus! email newsletter?
Yes
No
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36
. Do you download embroidery designs offered in the Designs Plus! email newsletter?
Do you download embroidery designs offered in the Designs Plus! email newsletter?
Yes
No
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