B-to-B Sales and Marketing Snapshot 2010 Survey

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1. What functional area best describes your primary role in your company?

What functional area best describes your primary role in your company? Marketing

Sales

Management

Staff

Other (please specify)

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2. What title best describes your role in your company?

What title best describes your role in your company? C-level / General Manager / President / Owner / Partner

Vice President / Senior Vice President

Director

Manager / Supervisor

Individual contributor

Other (please specify)

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3. What was your revenue in the most recent fiscal year?

What was your revenue in the most recent fiscal year? Less than $1 Million

$1 to $5 Million

$5 to $10 Million

$10 to $25 Million

$25 to $50 Million

$50 to $100 Million

$100 to $500 Million

$500 to $1 Billion

$1 to $10 Billion

$10 to $20 Billion

More than $20 Billion

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4. In the last fiscal year, what was your company’s REVENUE GROWTH?

In the last fiscal year, what was your company’s REVENUE GROWTH? Down by more than 10%

Down by 1-10%

Flat

Up by 1-10%

Up by more than 10%

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5. How would you rate your company as a marketing organization?

How would you rate your company as a marketing organization? Good

Fair

Poor

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6. How would you rate your company as a selling organization?

How would you rate your company as a selling organization? Good

Fair

Poor

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7. What are the biggest obstacles to aligning the sales and marketing departments?

What are the biggest obstacles to aligning the sales and marketing departments? Lack of consistent communication

Lack of strategy/process between the units

Different mindset on how to treat prospects

Little to no buy-in from the C-level

Different levels of compensation

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8. How would you rate your company's ability to generate leads?

How would you rate your company's ability to generate leads? Good

Fair

Poor

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9. How would you rate your company’s ability to track ROI?

How would you rate your company’s ability to track ROI? Good

Fair

Poor

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10. What are the barriers to creating more leads or better leads?

What are the barriers to creating more leads or better leads? Finding the right tactic

Keeping the database clean

Just doing it

Creating useful content

Coordinating efforts between marketing and sales

Having the bandwidth to do it consistently

Strengthening partner relationships

Making lead generation repeatable

Fixing our infrastructure

Other challenges

11. If you would like to receive survey results, please provide a valid e-mail address below.

If you would like to receive survey results, please provide a valid e-mail address below. Name:
Company:
Address:
Address 2:
City/Town:
State:
ZIP:
Country:
Email Address:
Phone Number:

B-to-B Sales and Marketing Snapshot 2010

1. Default Section

*1. What functional area best describes your primary role in your company?

*2. What title best describes your role in your company?

*3. What was your revenue in the most recent fiscal year?

*4. In the last fiscal year, what was your company’s REVENUE GROWTH?

*5. How would you rate your company as a marketing organization?

*6. How would you rate your company as a selling organization?

*7. What are the biggest obstacles to aligning the sales and marketing departments?

*8. How would you rate your company's ability to generate leads?

*9. How would you rate your company’s ability to track ROI?

*10. What are the barriers to creating more leads or better leads?

11. If you would like to receive survey results, please provide a valid e-mail address below.

*
1. What functional area best describes your primary role in your company?

*
2. What title best describes your role in your company?

*
3. What was your revenue in the most recent fiscal year?

*
4. In the last fiscal year, what was your company’s REVENUE GROWTH?

*
5. How would you rate your company as a marketing organization?

*
6. How would you rate your company as a selling organization?

*
7. What are the biggest obstacles to aligning the sales and marketing departments?

*
8. How would you rate your company's ability to generate leads?

*
9. How would you rate your company’s ability to track ROI?

*
10. What are the barriers to creating more leads or better leads?