2011 Construction Marketing Outlook - Survey
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Find out what your construction marketing peers are planning for 2011 by taking a quick and anonymous survey via Survey Monkey sponsored by the Construction Marketing Association.
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1
. For the coming fiscal year, do you intend to:
For the coming fiscal year, do you intend to:
Increase marketing activities and budgets
Decrease marketing activities and budgets
Stay the same as this fiscal year
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2
. What is your most important marketing priority for the coming fiscal year?
(Describe, examples: measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)
What is your most important marketing priority for the coming fiscal year? (Describe, examples: measuring marketing results, implementing marketing programs, hiring talent, getting budget approvals, etc.)
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3
. What marketing tactic will increase or decrease?
Increase
Decrease
Advertising
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What marketing tactic will increase or decrease? Advertising Increase
Advertising Decrease
Internet
Internet Increase
Internet Decrease
Publicity
Publicity Increase
Publicity Decrease
Social Media
Social Media Increase
Social Media Decrease
Trade shows
Trade shows Increase
Trade shows Decrease
Promotions
Promotions Increase
Promotions Decrease
Other
Other Increase
Other Decrease
(please specify)
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4
. Which category best describes your company?
Which category best describes your company?
AEC
Equipment
Power Tools
Materials
Home Builder/Remodeler
Other (please specify)
5
. Would you like a copy of the survey results?
Please enter your email address
Would you like a copy of the survey results? Please enter your email address
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