Worst of Breed -- PR Plans, Crisis PR, Releases and More
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PR Plans, Strategies and Tactics Gone Awry

To quote Robert Burns from more than 350 years ago: The best laid schemes of Mice and Men oft go awry, and leave us nothing but grief and pain,For promised joy! What PR plans and schemes in 2011 qualify for the Worst of Breed category? The plans can be for a new product introduction, recall, special event, social media strategy, crisis PR, issues management and overall reputation management. It can include egregious quotes, obfuscation, vagueness, and circumlocution in the best political tradition.

1. Please rank each of the following from 1 (Best of Breed) to 5 (Worst of Breed). Add your own candidates.

	Best of Breed 1	Doing Well 2	Average 3	Losing It 4	WOB 5
Tokyo Electric Power	*Please rank each of the following from 1 (Best of Breed) to 5 (Worst of Breed). Add your own candidates. Tokyo Electric Power Best of Breed 1	Tokyo Electric Power Doing Well 2	Tokyo Electric Power Average 3	Tokyo Electric Power Losing It 4	Tokyo Electric Power WOB 5
Herman Cain	Herman Cain Best of Breed 1	Herman Cain Doing Well 2	Herman Cain Average 3	Herman Cain Losing It 4	Herman Cain WOB 5
Bank of America	Bank of America Best of Breed 1	Bank of America Doing Well 2	Bank of America Average 3	Bank of America Losing It 4	Bank of America WOB 5
Netflix	Netflix Best of Breed 1	Netflix Doing Well 2	Netflix Average 3	Netflix Losing It 4	Netflix WOB 5
Kenneth Cole	Kenneth Cole Best of Breed 1	Kenneth Cole Doing Well 2	Kenneth Cole Average 3	Kenneth Cole Losing It 4	Kenneth Cole WOB 5
Penn State	Penn State Best of Breed 1	Penn State Doing Well 2	Penn State Average 3	Penn State Losing It 4	Penn State WOB 5
Facebook	Facebook Best of Breed 1	Facebook Doing Well 2	Facebook Average 3	Facebook Losing It 4	Facebook WOB 5
Ben and Jerry's	Ben and Jerry's Best of Breed 1	Ben and Jerry's Doing Well 2	Ben and Jerry's Average 3	Ben and Jerry's Losing It 4	Ben and Jerry's WOB 5
Toyota	Toyota Best of Breed 1	Toyota Doing Well 2	Toyota Average 3	Toyota Losing It 4	Toyota WOB 5
Rupert Murdoch	Rupert Murdoch Best of Breed 1	Rupert Murdoch Doing Well 2	Rupert Murdoch Average 3	Rupert Murdoch Losing It 4	Rupert Murdoch WOB 5
Anthony Weiner	Anthony Weiner Best of Breed 1	Anthony Weiner Doing Well 2	Anthony Weiner Average 3	Anthony Weiner Losing It 4	Anthony Weiner WOB 5

Other (please specify)

2. Can you provide a link to a news story or stories that highlight "Worst of Breed" performance in 2011 in the following categories?

Can you provide a link to a news story or stories that highlight "Worst of Breed" performance in 2011 in the following categories? Overall Worst of Breed
Strategic Planning WOB
Social Media WOB
News Release WOB
Special Event WOB
Individual Quote WOB
Jargon-Laced Copy WOB
Political Obfuscation WOB
Crisis PR WOB

3. Whom or what would you nominate for the Lifetime Achievement Award in Worst of Breed? Please explain and provide links if possible.

Whom or what would you nominate for the Lifetime Achievement Award in Worst of Breed? Please explain and provide links if possible.

4. Please provide contact information if you would like to receive a personal copy of the survey results.

Please provide contact information if you would like to receive a personal copy of the survey results. Name:
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