http://www.getouttheremag.com 

Get Out There Magazine 2010 Reader Survey

 

1. Gender

Gender   male female prefer not to say

2. Marital status

Marital status   single married prefer not to say

3. Age

Age   Under 18 18-24 25-34 35-44 45-54 55-64 65+ Prefer not to say

4. What is the highest level of education you have completed?

What is the highest level of education you have completed?   High school College / technical school University undergraduate degree University graduate degree Prefer not to say

5. What is your annual household income?

What is your annual household income?   Under $25,000 $25,000 - $34,999 $35,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $124,999 $125,000+ Prefer not to say

6. Do you own the place where you reside?

Do you own the place where you reside?   Yes No Prefer not to say

7. In the last 12 months how many times did you register and participate in competitive athletic events?

In the last 12 months how many times did you register and participate in competitive athletic events?   0 1 2 3 4 5+

8. Which of the following activities did you participate in over the last 12 months / do you plan to participate in over the coming 12 months?

	Have participated (last 12 months)	Plan to participate (next 12 months)
Adventure racing	*Which of the following activities did you participate in over the last 12 months / do you plan to participate in over the coming 12 months? Adventure racing Have participated (last 12 months)	Adventure racing Plan to participate (next 12 months)
Aerobics	Aerobics Have participated (last 12 months)	Aerobics Plan to participate (next 12 months)
Backpacking	Backpacking Have participated (last 12 months)	Backpacking Plan to participate (next 12 months)
Camping (overnight)	Camping (overnight) Have participated (last 12 months)	Camping (overnight) Plan to participate (next 12 months)
Canoeing	Canoeing Have participated (last 12 months)	Canoeing Plan to participate (next 12 months)
Cross-country skiing	Cross-country skiing Have participated (last 12 months)	Cross-country skiing Plan to participate (next 12 months)
Cycling (mountain)	Cycling (mountain) Have participated (last 12 months)	Cycling (mountain) Plan to participate (next 12 months)
Cycling (road)	Cycling (road) Have participated (last 12 months)	Cycling (road) Plan to participate (next 12 months)
Cycling (cyclo-cross)	Cycling (cyclo-cross) Have participated (last 12 months)	Cycling (cyclo-cross) Plan to participate (next 12 months)
Cycling (spinning/stationary)	Cycling (spinning/stationary) Have participated (last 12 months)	Cycling (spinning/stationary) Plan to participate (next 12 months)
Dragonboating	Dragonboating Have participated (last 12 months)	Dragonboating Plan to participate (next 12 months)
Fitness walking	Fitness walking Have participated (last 12 months)	Fitness walking Plan to participate (next 12 months)
Golf	Golf Have participated (last 12 months)	Golf Plan to participate (next 12 months)
Hiking	Hiking Have participated (last 12 months)	Hiking Plan to participate (next 12 months)
Horseback riding	Horseback riding Have participated (last 12 months)	Horseback riding Plan to participate (next 12 months)
Indoor rock climbing	Indoor rock climbing Have participated (last 12 months)	Indoor rock climbing Plan to participate (next 12 months)
Inline skating	Inline skating Have participated (last 12 months)	Inline skating Plan to participate (next 12 months)
Kayaking	Kayaking Have participated (last 12 months)	Kayaking Plan to participate (next 12 months)
Kiteboarding	Kiteboarding Have participated (last 12 months)	Kiteboarding Plan to participate (next 12 months)
Mountain / rock climbing (outdoor)	Mountain / rock climbing (outdoor) Have participated (last 12 months)	Mountain / rock climbing (outdoor) Plan to participate (next 12 months)
Rowing	Rowing Have participated (last 12 months)	Rowing Plan to participate (next 12 months)
Running/jogging	Running/jogging Have participated (last 12 months)	Running/jogging Plan to participate (next 12 months)
Sailing	Sailing Have participated (last 12 months)	Sailing Plan to participate (next 12 months)
Scuba diving	Scuba diving Have participated (last 12 months)	Scuba diving Plan to participate (next 12 months)
Snowshoeing	Snowshoeing Have participated (last 12 months)	Snowshoeing Plan to participate (next 12 months)
Swimming	Swimming Have participated (last 12 months)	Swimming Plan to participate (next 12 months)
Team sports (hockey, Ultimate, baseball, etc.)	Team sports (hockey, Ultimate, baseball, etc.) Have participated (last 12 months)	Team sports (hockey, Ultimate, baseball, etc.) Plan to participate (next 12 months)
Telemark skiing	Telemark skiing Have participated (last 12 months)	Telemark skiing Plan to participate (next 12 months)
Triathlon / duathlon	Triathlon / duathlon Have participated (last 12 months)	Triathlon / duathlon Plan to participate (next 12 months)
Weight training	Weight training Have participated (last 12 months)	Weight training Plan to participate (next 12 months)
Wakeboarding/waterskiing	Wakeboarding/waterskiing Have participated (last 12 months)	Wakeboarding/waterskiing Plan to participate (next 12 months)
Yoga/Pilates	Yoga/Pilates Have participated (last 12 months)	Yoga/Pilates Plan to participate (next 12 months)
None of the above	None of the above Have participated (last 12 months)	None of the above Plan to participate (next 12 months)

9. How many of the following events have you participated in over the last 12 months?

	0	1	2-3	4-5	6 or more
Marathons	*How many of the following events have you participated in over the last 12 months? Marathons 0	Marathons 1	Marathons 2-3	Marathons 4-5	Marathons 6 or more
Half Marathons	Half Marathons 0	Half Marathons 1	Half Marathons 2-3	Half Marathons 4-5	Half Marathons 6 or more
10K	10K 0	10K 1	10K 2-3	10K 4-5	10K 6 or more
10 Miler	10 Miler 0	10 Miler 1	10 Miler 2-3	10 Miler 4-5	10 Miler 6 or more
15K	15K 0	15K 1	15K 2-3	15K 4-5	15K 6 or more
5K	5K 0	5K 1	5K 2-3	5K 4-5	5K 6 or more
Ultra race	Ultra race 0	Ultra race 1	Ultra race 2-3	Ultra race 4-5	Ultra race 6 or more
Sprint tri	Sprint tri 0	Sprint tri 1	Sprint tri 2-3	Sprint tri 4-5	Sprint tri 6 or more
Olympic tri	Olympic tri 0	Olympic tri 1	Olympic tri 2-3	Olympic tri 4-5	Olympic tri 6 or more
Half Iron tri	Half Iron tri 0	Half Iron tri 1	Half Iron tri 2-3	Half Iron tri 4-5	Half Iron tri 6 or more
Ironman / Iron-distance tri	Ironman / Iron-distance tri 0	Ironman / Iron-distance tri 1	Ironman / Iron-distance tri 2-3	Ironman / Iron-distance tri 4-5	Ironman / Iron-distance tri 6 or more

10. How many of the following do you plan to participate in the next 12 months:

	0	1	2-3	4-5	6 or more
Marathons	*How many of the following do you plan to participate in the next 12 months: Marathons 0	Marathons 1	Marathons 2-3	Marathons 4-5	Marathons 6 or more
Half Marathons	Half Marathons 0	Half Marathons 1	Half Marathons 2-3	Half Marathons 4-5	Half Marathons 6 or more
10K	10K 0	10K 1	10K 2-3	10K 4-5	10K 6 or more
10 Miler	10 Miler 0	10 Miler 1	10 Miler 2-3	10 Miler 4-5	10 Miler 6 or more
15K	15K 0	15K 1	15K 2-3	15K 4-5	15K 6 or more
5K	5K 0	5K 1	5K 2-3	5K 4-5	5K 6 or more
Ultra race	Ultra race 0	Ultra race 1	Ultra race 2-3	Ultra race 4-5	Ultra race 6 or more
Sprint tri	Sprint tri 0	Sprint tri 1	Sprint tri 2-3	Sprint tri 4-5	Sprint tri 6 or more
Olympic tri	Olympic tri 0	Olympic tri 1	Olympic tri 2-3	Olympic tri 4-5	Olympic tri 6 or more
Half Iron tri	Half Iron tri 0	Half Iron tri 1	Half Iron tri 2-3	Half Iron tri 4-5	Half Iron tri 6 or more
Ironman / Iron-distance tri	Ironman / Iron-distance tri 0	Ironman / Iron-distance tri 1	Ironman / Iron-distance tri 2-3	Ironman / Iron-distance tri 4-5	Ironman / Iron-distance tri 6 or more

11. Where do you find most of your race/event information?

Where do you find most of your race/event information?   Get Out There (magazine, website, e-newsletter or iPhone App) Flyer or pamphlet Social media Word of mouth Club newsletter or website Don’t do races or events

Other publication or website (please specify)

12. What products do you currently own / plan to purchase in the next 12 months?

	Own	Plan to purchase (in next 12 months)
Bicycle	*What products do you currently own / plan to purchase in the next 12 months? Bicycle Own	Bicycle Plan to purchase (in next 12 months)
Canoe or kayak	Canoe or kayak Own	Canoe or kayak Plan to purchase (in next 12 months)
Sleeping bag	Sleeping bag Own	Sleeping bag Plan to purchase (in next 12 months)
Tent	Tent Own	Tent Plan to purchase (in next 12 months)
Vehicle rack	Vehicle rack Own	Vehicle rack Plan to purchase (in next 12 months)
Water purifier	Water purifier Own	Water purifier Plan to purchase (in next 12 months)
Car	Car Own	Car Plan to purchase (in next 12 months)
SUV	SUV Own	SUV Plan to purchase (in next 12 months)
Pick-up Truck	Pick-up Truck Own	Pick-up Truck Plan to purchase (in next 12 months)
Minivan	Minivan Own	Minivan Plan to purchase (in next 12 months)
Cell phone	Cell phone Own	Cell phone Plan to purchase (in next 12 months)
Digital camera	Digital camera Own	Digital camera Plan to purchase (in next 12 months)
Cycling computer	Cycling computer Own	Cycling computer Plan to purchase (in next 12 months)
Heart rate monitor	Heart rate monitor Own	Heart rate monitor Plan to purchase (in next 12 months)
GPS	GPS Own	GPS Plan to purchase (in next 12 months)
MP3 Player / iPod	MP3 Player / iPod Own	MP3 Player / iPod Plan to purchase (in next 12 months)
None of the above	None of the above Own	None of the above Plan to purchase (in next 12 months)

13. How much do you spend on sports-gear and related services each year?

How much do you spend on sports-gear and related services each year?   Less than $400 $500 - $999 $1,000 - $1,999 $2,000 - $4,999 $5000 - $7,999 $8,000 - $10,999 $11,000+

14. How many pairs of running shoes have you purchased in the last 12 months?

How many pairs of running shoes have you purchased in the last 12 months?   0 1 2 3 4 5+

15. How many times per year do you ski or snowboard?

How many times per year do you ski or snowboard?   0 1 - 2 3 - 4 5+

16. How many races or competitive athletic events did you travel more than 100KM to attend in the last 12 months?

How many races or competitive athletic events did you travel more than 100KM to attend in the last 12 months?   0 1 2-3 4-5 6 or more

17. How many races or competitive athletic events did you travel to and stay overnight for 1 or more nights in the last 12 months?

How many races or competitive athletic events did you travel to and stay overnight for 1 or more nights in the last 12 months?   0 1 2-3 4-5 6 or more

18. How much do you spend on sports-related travel each year?

How much do you spend on sports-related travel each year?   Less than $400 $500 - $999 $1,000 - $1,999 $2,000 - $4,999 $5000 - $7,999 $8,000 - $10,999 $11,000+

19. What nutritional supplements do you use on a regular basis (please check all that apply)?

What nutritional supplements do you use on a regular basis (please check all that apply)?   Bars Gels Sport drinks Vitamins / minerals None of the above

20. Where do you regularly work out? (Please select the one choice that is your primary work out location)

Where do you regularly work out? (Please select the one choice that is your primary work out location)   Home Health club / gym Recreation centre Outside

Other (please specify)

21. In addition to Get Out There, which publications do you read regularly (please check all that apply)?

In addition to Get Out There, which publications do you read regularly (please check all that apply)?   Explore Outpost Adventura Espaces Breathe Canadian Running iRun Canadian Cycling Magazine Pedal Triathlon Magazine Canada Impact Ottawa Outdoors Calgary Outdoors Mountain Life – Georgian Bay Edition Mountain Life – Coast Mountains Edition None

Other (please specify)

22. Including you, how many people read your copy of Get Out There?

Including you, how many people read your copy of Get Out There?   1 2 3 4 5+

23. Do you save your copy of Get Out There?

Do you save your copy of Get Out There?   Yes No Read the online edition only

24. What sections do you read in Get Out There?

	Always	Often	Sometimes	Never
Ads	*What sections do you read in Get Out There? Ads Always	Ads Often	Ads Sometimes	Ads Never
Calendar	Calendar Always	Calendar Often	Calendar Sometimes	Calendar Never
Features	Features Always	Features Often	Features Sometimes	Features Never
Profiles	Profiles Always	Profiles Often	Profiles Sometimes	Profiles Never

25. In regards to Get Out There, which best describes you?

In regards to Get Out There, which best describes you?   New reader Occasional reader Regular reader Only special issues (i.e. Scotiabank Toronto Waterfront Marathon guide, Annual Race & Event Calendar)

26. Have you ever responded to an ad in Get Out There?

Have you ever responded to an ad in Get Out There?   Yes No

If yes, how?

27. Most of the time where do you get your copy of Get Out There?

Most of the time where do you get your copy of Get Out There?   I read the digital edition online I subscribe to the print edition I pick it up at events I pick it up at a health club or recreation centre I pick it up at a running store I pick it up at an outdoors store I pick it up at bike store I pick it up at multisport store I pick it up at a sports medicine clinic I pick it up at a paddling store

Other (please specify)

28. Have you ever entered an event as a result of reading about it in Get Out There?

Have you ever entered an event as a result of reading about it in Get Out There?   Yes No I don't participate in organized athletic events

29. Get Out There is available in these mediums. Please check all that you use, visit or subscribe to:

Get Out There is available in these mediums. Please check all that you use, visit or subscribe to:   Get Out There Report E-Newsletter Get Out There Magazine Digital Edition Get Out There iPhone App Facebook (www.facebook.com/getoutthere) Twitter (www.twitter.com/getoutthere) YouTube (www.youtube.com/getouttheremagazine)

30. How often do you visit Get Out There’s website at www.getouttheremag.com?

How often do you visit Get Out There’s website at www.getouttheremag.com?   More than 5 times a day 2-4 times a day once a day More than 5 times per week 2-4 times per week once a week Once a month A few times per year Never

31. In order to be eligible for prize draws, please enter information below. This information will ONLY be used to notify you if you win a prize.

In order to be eligible for prize draws, please enter information below. This information will ONLY be used to notify you if you win a prize.   Name
Email
Phone Number