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Stratcomm 2010
TSG Marketing Communications Survey
Is marketing communications (marcomms) a strategic element of your business?
Is marketing communications (marcomms) a strategic element of your business?
Yes
No
Not Sure
Does your core marcomms message adequately reflect your organization’s mission and value proposition?
Does your core marcomms message adequately reflect your organization’s mission and value proposition?
Yes
Not Entirely
No
Not Sure
What is the primary role of marcomms in your business/organization?
What is the primary role of marcomms in your business/organization?
Drive Sales
Support Marketing
Build Branding
Enhance Executive Positioning
Engage and Inform Employees
Other
Other (please specify)
Does your company see marcomms spend as an investment or cost?
Does your company see marcomms spend as an investment or cost?
Investment
Cost
Other
Other (please specify)
Rank the following functions in terms of their relative importance to your business. (On a scale of 1 to 6, with 1 being the most important)
1
2
3
4
5
6
Communications
Rank the following functions in terms of their relative importance to your business. (On a scale of 1 to 6, with 1 being the most important) Communications 1
Communications 2
Communications 3
Communications 4
Communications 5
Communications 6
Business Operations
Business Operations 1
Business Operations 2
Business Operations 3
Business Operations 4
Business Operations 5
Business Operations 6
Business Development
Business Development 1
Business Development 2
Business Development 3
Business Development 4
Business Development 5
Business Development 6
Client Services/Relations
Client Services/Relations 1
Client Services/Relations 2
Client Services/Relations 3
Client Services/Relations 4
Client Services/Relations 5
Client Services/Relations 6
Sales
Sales 1
Sales 2
Sales 3
Sales 4
Sales 5
Sales 6
Human Resources Activities
Human Resources Activities 1
Human Resources Activities 2
Human Resources Activities 3
Human Resources Activities 4
Human Resources Activities 5
Human Resources Activities 6
How do you rate the overall success of your marcomms strategy compared to your competitors investment?
How do you rate the overall success of your marcomms strategy compared to your competitors investment?
Very Satisfied
Satisfied
Somewhat Satisfied
Not Satisfied
Not Sure
What is the greatest challenge to executing a successful marcomms program?
What is the greatest challenge to executing a successful marcomms program?
Funding
Expertise
Executive Buy-In
Departments & Divisions Operating Independently
Other
Other (please specify)
In the last 12 months are more executives involved in the decision making process for marcomms investments?
In the last 12 months are more executives involved in the decision making process for marcomms investments?
More senior executives involved the decision
Fewer senior executives involved in the decision
No change
Other
Other (please specify)
Which of your organizations’ marcomms efforts need the most improvement? (multiple options)
Which of your organizations’ marcomms efforts need the most improvement? (multiple options)
Corporate Messaging/Positioning
Media
Online
Community Outreach/Messaging
Executive Positioning
IR
Internal Communications
Other
Other (please specify)
What will happen to your marcomms investments in the next 12 months?
What will happen to your marcomms investments in the next 12 months?
Increase Sharply (more than 10 percent)
Increase Marginally (about 5 percent)
Expected To Remain Steady
Decrease Slightly (no more than 5 percent)
Decrease Sharply (more than 10 percent)
Not Sure
Thank you for completing the survey, if you wish to enter the prize draw for a $100 American Express Voucher, please enter your name and email address. Your contact details will be kept confidential
Thank you for completing the survey, if you wish to enter the prize draw for a $100 American Express Voucher, please enter your name and email address. Your contact details will be kept confidential
Name:
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