Toronto Real Estate Survey

We would like to get your opinions on several real estate companies operating in Toronto as well as the process that you use to buy or sell real estate. We would like to assure you that your responses will be completely confidential and will only be used in aggregate to understand the general real estate marketplace. Please note that this survey pertains to non-commercial real estate in the Toronto area only.

1. Have you purchased or sold real estate in Toronto in the past 2 years?

	Yes	No
Purchased	Have you purchased or sold real estate in Toronto in the past 2 years? Purchased Yes	Purchased No
Sold	Sold Yes	Sold No

2. For your most recent real estate purchase, what was the first step you took in the process?

For your most recent real estate purchase, what was the first step you took in the process? Visited open houses

Drove by homes / neighbourhoods

Looked online for information about the home-buying process

Looked in newspapers, magazines, or home-buying guides

Read books or guides about the home-buying process

Contacted a real estate agent

Talked with a friend or relative about the home-buying process

Looked online for properties for sale

3. For your most recent real estate purchase, how important were the following sources in finding the home that you purchased?

	Not Important	Minimally Important	Somewhat Important	Important	Essential
Internet	For your most recent real estate purchase, how important were the following sources in finding the home that you purchased? Internet Not Important	Internet Minimally Important	Internet Somewhat Important	Internet Important	Internet Essential
Yard sign	Yard sign Not Important	Yard sign Minimally Important	Yard sign Somewhat Important	Yard sign Important	Yard sign Essential
Print newspaper advertisement	Print newspaper advertisement Not Important	Print newspaper advertisement Minimally Important	Print newspaper advertisement Somewhat Important	Print newspaper advertisement Important	Print newspaper advertisement Essential
Open house	Open house Not Important	Open house Minimally Important	Open house Somewhat Important	Open house Important	Open house Essential
Friend, relative, or neighbour	Friend, relative, or neighbour Not Important	Friend, relative, or neighbour Minimally Important	Friend, relative, or neighbour Somewhat Important	Friend, relative, or neighbour Important	Friend, relative, or neighbour Essential
Real estate agent	Real estate agent Not Important	Real estate agent Minimally Important	Real estate agent Somewhat Important	Real estate agent Important	Real estate agent Essential
Homebuilder	Homebuilder Not Important	Homebuilder Minimally Important	Homebuilder Somewhat Important	Homebuilder Important	Homebuilder Essential
Magazine or home-buying guide	Magazine or home-buying guide Not Important	Magazine or home-buying guide Minimally Important	Magazine or home-buying guide Somewhat Important	Magazine or home-buying guide Important	Magazine or home-buying guide Essential

4. If you searched for your new home on the internet, how important were the following in your search?

	Not Important	Minimally Important	Somewhat Important	Important	Essential
Toronto Real Estate Board website	If you searched for your new home on the internet, how important were the following in your search? Toronto Real Estate Board website Not Important	Toronto Real Estate Board website Minimally Important	Toronto Real Estate Board website Somewhat Important	Toronto Real Estate Board website Important	Toronto Real Estate Board website Essential
Newspaper websites	Newspaper websites Not Important	Newspaper websites Minimally Important	Newspaper websites Somewhat Important	Newspaper websites Important	Newspaper websites Essential
Real estate company website	Real estate company website Not Important	Real estate company website Minimally Important	Real estate company website Somewhat Important	Real estate company website Important	Real estate company website Essential
Real estate agent website	Real estate agent website Not Important	Real estate agent website Minimally Important	Real estate agent website Somewhat Important	Real estate agent website Important	Real estate agent website Essential
Social media (Facebook, twitter, MySpace, blogs, etc.)	Social media (Facebook, twitter, MySpace, blogs, etc.) Not Important	Social media (Facebook, twitter, MySpace, blogs, etc.) Minimally Important	Social media (Facebook, twitter, MySpace, blogs, etc.) Somewhat Important	Social media (Facebook, twitter, MySpace, blogs, etc.) Important	Social media (Facebook, twitter, MySpace, blogs, etc.) Essential
Realtor.ca	Realtor.ca Not Important	Realtor.ca Minimally Important	Realtor.ca Somewhat Important	Realtor.ca Important	Realtor.ca Essential
For sale by owner websites	For sale by owner websites Not Important	For sale by owner websites Minimally Important	For sale by owner websites Somewhat Important	For sale by owner websites Important	For sale by owner websites Essential
Multiple Listing Service (MLS) website	Multiple Listing Service (MLS) website Not Important	Multiple Listing Service (MLS) website Minimally Important	Multiple Listing Service (MLS) website Somewhat Important	Multiple Listing Service (MLS) website Important	Multiple Listing Service (MLS) website Essential

Toronto Real Estate Survey

1. Part A

1. Have you purchased or sold real estate in Toronto in the past 2 years?

2. For your most recent real estate purchase, what was the first step you took in the process?

3. For your most recent real estate purchase, how important were the following sources in finding the home that you purchased?

4. If you searched for your new home on the internet, how important were the following in your search?