Revised Summer 2010 Visitor Survey

Hello!

The Reach Gallery Museum Abbotsford would like to welcome you to our Visitor Survey!

Thank you for taking time out of your day to help us serve you better, we greatly appreciate it.

Please fill out the survey as best you can and feel free to be as descriptive as you wish. Any feedback, comments, or personal insights you may have will be extremely helpful!

The survey should only take 5-10 minutes to complete.

Thanks again,

The Reach

Part 1: About You

1. Are you an Abbotsford resident?

Are you an Abbotsford resident? Yes

If you answered "No" to Question 1, where are you from?

2. If you are not from Abbotsford, how long are you staying in town?

If you are not from Abbotsford, how long are you staying in town? Today only

Overnight

2-3 days

4+ days

3. Where do you generally turn to the most for daily news and information? (check all that apply)

Where do you generally turn to the most for daily news and information? (check all that apply) Newspaper

Online news sources

Television

Radio

Other (please specify)

4. If you are visiting Abbotsford what other tourist locations have you been to? (i.e. restaurants, etc.)

If you are visiting Abbotsford what other tourist locations have you been to? (i.e. restaurants, etc.)

5. Do you attend other arts, culture and heritage events?

Do you attend other arts, culture and heritage events? Yes

6. If "Yes", what type?

If "Yes", what type? Symphony Theatre	Opera Concerts
Other (please specify)

7. How many times a year do you visit galleries/museums?

	Once	2-3 visits	4-5 visits	5+	N/A
Number of visits per year:	*How many times a year do you visit galleries/museums? Number of visits per year: Once	Number of visits per year: 2-3 visits	Number of visits per year: 4-5 visits	Number of visits per year: 5+	Number of visits per year: N/A

8. How many people travelled with you to The Reach?

How many people travelled with you to The Reach?

9. What best describes your travel party?

	single, adult	family	adult friends	adult couple	group	other
I am here with:	*What best describes your travel party? I am here with: single, adult	I am here with: family	I am here with: adult friends	I am here with: adult couple	I am here with: group	I am here with: other

10. Did you purchase any products or pay for any services while in Abbotsford for the exhibition? If so, how much money did you spend?

Did you purchase any products or pay for any services while in Abbotsford for the exhibition? If so, how much money did you spend?

11. Part 2: The Reach

How did you hear about The Reach Gallery Museum Abbotsford? (choose all that apply)

Part 2: The Reach How did you hear about The Reach Gallery Museum Abbotsford? (choose all that apply) Newspaper advertisement Arts magazine Radio interview	Word of mouth Through a friend Website	Hotel concierge or similar recommendation Gallery brochure/flyer
Other (please specify)

12. Not including this visit, how many times have you been to The Reach in the past two years?

Not including this visit, how many times have you been to The Reach in the past two years?

13. If this is not your first visit to The Reach, what other events did you attend or participate in?

If this is not your first visit to The Reach, what other events did you attend or participate in? Exhibition Opening Exhibition Classes/Workshops	Free public events Live @ The Reach Reach Discovery Run
Other (please describe)

14. Why did you come to The Reach today? (choose all that apply):

Why did you come to The Reach today? (choose all that apply): Special temporary exhibition

Permanent collection

Brought out of town visitor(s)

Part of a tour/excursion group

Was in the area/spontaneous

Family/friends wanted to come

A program/workshop/class

A special event

Just wanted to see The Reach

15. Are you a current Friend of The Reach?

Are you a current Friend of The Reach? Yes

16. If "No", would you like to be?

If "No", would you like to be? I would like more information

Yes

17. Part 3: Your Visit

How satisfied were you with The Reach in the following areas?

	Not Satisfied	Somewhat Satisfied	Satisfied	Very Satisfied	N/A
Pre-visit information (e.g. leaflets)	*Part 3: Your Visit How satisfied were you with The Reach in the following areas? Pre-visit information (e.g. leaflets) Not Satisfied	Pre-visit information (e.g. leaflets) Somewhat Satisfied	Pre-visit information (e.g. leaflets) Satisfied	Pre-visit information (e.g. leaflets) Very Satisfied	Pre-visit information (e.g. leaflets) N/A
Opening hours	Opening hours Not Satisfied	Opening hours Somewhat Satisfied	Opening hours Satisfied	Opening hours Very Satisfied	Opening hours N/A
Parking access	Parking access Not Satisfied	Parking access Somewhat Satisfied	Parking access Satisfied	Parking access Very Satisfied	Parking access N/A
Physical access	Physical access Not Satisfied	Physical access Somewhat Satisfied	Physical access Satisfied	Physical access Very Satisfied	Physical access N/A
Content of Exhibitions/Displays	Content of Exhibitions/Displays Not Satisfied	Content of Exhibitions/Displays Somewhat Satisfied	Content of Exhibitions/Displays Satisfied	Content of Exhibitions/Displays Very Satisfied	Content of Exhibitions/Displays N/A
Special Events/Workshops	Special Events/Workshops Not Satisfied	Special Events/Workshops Somewhat Satisfied	Special Events/Workshops Satisfied	Special Events/Workshops Very Satisfied	Special Events/Workshops N/A
Layout of the Museum/Signs to Places	Layout of the Museum/Signs to Places Not Satisfied	Layout of the Museum/Signs to Places Somewhat Satisfied	Layout of the Museum/Signs to Places Satisfied	Layout of the Museum/Signs to Places Very Satisfied	Layout of the Museum/Signs to Places N/A
Ease of Reading Exhibit Labels	Ease of Reading Exhibit Labels Not Satisfied	Ease of Reading Exhibit Labels Somewhat Satisfied	Ease of Reading Exhibit Labels Satisfied	Ease of Reading Exhibit Labels Very Satisfied	Ease of Reading Exhibit Labels N/A
Staff Helpfulness	Staff Helpfulness Not Satisfied	Staff Helpfulness Somewhat Satisfied	Staff Helpfulness Satisfied	Staff Helpfulness Very Satisfied	Staff Helpfulness N/A
Children Activities	Children Activities Not Satisfied	Children Activities Somewhat Satisfied	Children Activities Satisfied	Children Activities Very Satisfied	Children Activities N/A
Research Facilities/Archives	Research Facilities/Archives Not Satisfied	Research Facilities/Archives Somewhat Satisfied	Research Facilities/Archives Satisfied	Research Facilities/Archives Very Satisfied	Research Facilities/Archives N/A

18. Will you come back to The Reach for a future visit or if you live out of town would you recommend seeing The Reach to friends and/or family who may visit Abbotsford?

Will you come back to The Reach for a future visit or if you live out of town would you recommend seeing The Reach to friends and/or family who may visit Abbotsford? Yes

19. Taking everything into account, how satisfied would you say you were with your visit to The Reach today?

	Not Satisfied	Somewhat Satisfied	Satisfied	Very Satisfied
I was:	*Taking everything into account, how satisfied would you say you were with your visit to The Reach today? I was: Not Satisfied	I was: Somewhat Satisfied	I was: Satisfied	I was: Very Satisfied

20. Do you have any comments to make about your visit to The Reach today?

Do you have any comments to make about your visit to The Reach today?

21. Your age falls between:

Your age falls between:

22. Gender:

Gender:

23. What is your total household income range?

What is your total household income range?

24. What is your current marital status?

What is your current marital status?

25. What is the highest level of education you have completed?

What is the highest level of education you have completed?

26. Would you like to be entered into our Survey Draw contest? If so, please enter your contact information below.

Would you like to be entered into our Survey Draw contest? If so, please enter your contact information below. No, thanks!

Yes, please! My Name/Phone Number/Email Address is:

27. Do you want to learn more about becoming a Friend of The Reach, upcoming exhibitions, future special events, programs and classes offered at The Reach? If so, check "Yes" to receive our monthly e-newsletter, and make sure you've entered your contact information above (Question 26).

Do you want to learn more about becoming a Friend of The Reach, upcoming exhibitions, future special events, programs and classes offered at The Reach? If so, check "Yes" to receive our monthly e-newsletter, and make sure you've entered your contact information above (Question 26). Yes, I would like to receive a monthly newsletter from The Reach!

No, thanks!

Thank-you for participating in this survey! We hope you return to The Reach again soon.

Privacy Policy
Our full Privacy Policy is available at thereach.ca. Personal Information provided by your answers through this survey will be used for research purposes only, and to fulfill contest entries. If you opt-in to our e-newsletter, you will receive a follow-up email. Your information will not be shared with any other organization.