Music Ally
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1. Music Ally Digital Marketing Questionnaire

Please note that all the answers and comments will be treated entirely anonymously. Thank you very much in advance for your time.

1. Which of the following best describes your primary business activity?

Which of the following best describes your primary business activity? Artist

Manager

Label

Music publishing

Promotion / Press

Music production

Other (please specify)

2. Which of the following most closely represents the music genre/s you work in? (Select up to three categories)

Which of the following most closely represents the music genre/s you work in? (Select up to three categories) Alternative / Indie

Dance music / Electronica

Metal/Rock

Pop

RnB / Urban / Hip-Hop / Reggae

Sixties / Easy listening

Jazz

Folk / Country

Classical / Opera

World Music

3. Thinking about your own personal awareness around how to market music using digital, how would you describe yourself?

Thinking about your own personal awareness around how to market music using digital, how would you describe yourself? Very knowledgeable

Quite knowledgeable

Lacking in knowledge

Very lacking in knowledge

4. Who is responsible for carrying out the majority of your or your company’s digital marketing activities?

Who is responsible for carrying out the majority of your or your company’s digital marketing activities? You

Paid in-house staff

Unpaid staff (eg interns / work experience)

Paid for external agency

Digital distributor / aggregator

Paid for freelance individual

Unpaid fans

5. What percentage of your or your company’s overall marketing activities are digital?

What percentage of your or your company’s overall marketing activities are digital? 75-100%

50-74%

25-49%

11-24%

Under 10%

6. For a typical album release, what is your or your company’s average digital marketing budget?

For a typical album release, what is your or your company’s average digital marketing budget? Over £50,000

Between £10,000 and £50,000

Between £5,000 and £10,000

Between £2,000 and £5,000

Between £1,000 and £2,000

Under £1,000

Under £500

Nothing

7. Thinking about your own personal engagement with digital marketing activities, how often do you yourself carry out the following:

	Every day	At least once a week	At least once a month	About once every six months	About once a year	Hardly ever/Never
Maintain or update an artist website	*Thinking about your own personal engagement with digital marketing activities, how often do you yourself carry out the following: Maintain or update an artist website Every day	Maintain or update an artist website At least once a week	Maintain or update an artist website At least once a month	Maintain or update an artist website About once every six months	Maintain or update an artist website About once a year	Maintain or update an artist website Hardly ever/Never
Maintain or update the social networking page for a project you’re working on	Maintain or update the social networking page for a project you’re working on Every day	Maintain or update the social networking page for a project you’re working on At least once a week	Maintain or update the social networking page for a project you’re working on At least once a month	Maintain or update the social networking page for a project you’re working on About once every six months	Maintain or update the social networking page for a project you’re working on About once a year	Maintain or update the social networking page for a project you’re working on Hardly ever/Never
Set up or amend a self-service Google AdWords or Facebook ad campaign	Set up or amend a self-service Google AdWords or Facebook ad campaign Every day	Set up or amend a self-service Google AdWords or Facebook ad campaign At least once a week	Set up or amend a self-service Google AdWords or Facebook ad campaign At least once a month	Set up or amend a self-service Google AdWords or Facebook ad campaign About once every six months	Set up or amend a self-service Google AdWords or Facebook ad campaign About once a year	Set up or amend a self-service Google AdWords or Facebook ad campaign Hardly ever/Never
Commission paid-for digital display advertising (eg banner ads or MPUs)	Commission paid-for digital display advertising (eg banner ads or MPUs) Every day	Commission paid-for digital display advertising (eg banner ads or MPUs) At least once a week	Commission paid-for digital display advertising (eg banner ads or MPUs) At least once a month	Commission paid-for digital display advertising (eg banner ads or MPUs) About once every six months	Commission paid-for digital display advertising (eg banner ads or MPUs) About once a year	Commission paid-for digital display advertising (eg banner ads or MPUs) Hardly ever/Never
Send a Twitter tweet for a project you’re working on	Send a Twitter tweet for a project you’re working on Every day	Send a Twitter tweet for a project you’re working on At least once a week	Send a Twitter tweet for a project you’re working on At least once a month	Send a Twitter tweet for a project you’re working on About once every six months	Send a Twitter tweet for a project you’re working on About once a year	Send a Twitter tweet for a project you’re working on Hardly ever/Never
Send a mailshot to an artist’s fanbase	Send a mailshot to an artist’s fanbase Every day	Send a mailshot to an artist’s fanbase At least once a week	Send a mailshot to an artist’s fanbase At least once a month	Send a mailshot to an artist’s fanbase About once every six months	Send a mailshot to an artist’s fanbase About once a year	Send a mailshot to an artist’s fanbase Hardly ever/Never
Talk to/reach out to bloggers and other online media	Talk to/reach out to bloggers and other online media Every day	Talk to/reach out to bloggers and other online media At least once a week	Talk to/reach out to bloggers and other online media At least once a month	Talk to/reach out to bloggers and other online media About once every six months	Talk to/reach out to bloggers and other online media About once a year	Talk to/reach out to bloggers and other online media Hardly ever/Never
Engage in any form of mobile-only marketing (eg SMS, mobile ads, mobile apps)	Engage in any form of mobile-only marketing (eg SMS, mobile ads, mobile apps) Every day	Engage in any form of mobile-only marketing (eg SMS, mobile ads, mobile apps) At least once a week	Engage in any form of mobile-only marketing (eg SMS, mobile ads, mobile apps) At least once a month	Engage in any form of mobile-only marketing (eg SMS, mobile ads, mobile apps) About once every six months	Engage in any form of mobile-only marketing (eg SMS, mobile ads, mobile apps) About once a year	Engage in any form of mobile-only marketing (eg SMS, mobile ads, mobile apps) Hardly ever/Never
Measure the effectiveness of your digital marketing using analytics or other tools	Measure the effectiveness of your digital marketing using analytics or other tools Every day	Measure the effectiveness of your digital marketing using analytics or other tools At least once a week	Measure the effectiveness of your digital marketing using analytics or other tools At least once a month	Measure the effectiveness of your digital marketing using analytics or other tools About once every six months	Measure the effectiveness of your digital marketing using analytics or other tools About once a year	Measure the effectiveness of your digital marketing using analytics or other tools Hardly ever/Never

8. Which aspects of digital marketing do you personally find most difficult to understand?

Which aspects of digital marketing do you personally find most difficult to understand? Maintaining websites

Social networking

Digital advertising

E-mail marketing

Blogs and online PR

Mobile marketing

Viral marketing

Apps and widgets

Twitter, microblogging

Analytics and measurement

9. If you could devote much more of your company’s budget to one aspect of digital marketing, what would it be?

If you could devote much more of your company’s budget to one aspect of digital marketing, what would it be? Maintaining websites

Social networking

Digital advertising

E-mail marketing

Blogs and online PR

Mobile marketing

Viral marketing

Apps and widgets

Twitter, microblogging

Analytics and measurement

10. Which of the following mobile marketing activities does your company engage in?

	Never / Rarely (once a year)	Sometimes (at least once every few months)	Regularly (once a month or more)
Create mobile applications (eg iPhone / Android / Blackberry / Nokia apps)	*Which of the following mobile marketing activities does your company engage in? Create mobile applications (eg iPhone / Android / Blackberry / Nokia apps) Never / Rarely (once a year)	Create mobile applications (eg iPhone / Android / Blackberry / Nokia apps) Sometimes (at least once every few months)	Create mobile applications (eg iPhone / Android / Blackberry / Nokia apps) Regularly (once a month or more)
Build mobile-only microsites	Build mobile-only microsites Never / Rarely (once a year)	Build mobile-only microsites Sometimes (at least once every few months)	Build mobile-only microsites Regularly (once a month or more)
Use bluetooth in a campaign	Use bluetooth in a campaign Never / Rarely (once a year)	Use bluetooth in a campaign Sometimes (at least once every few months)	Use bluetooth in a campaign Regularly (once a month or more)
Use shortcode promotions	Use shortcode promotions Never / Rarely (once a year)	Use shortcode promotions Sometimes (at least once every few months)	Use shortcode promotions Regularly (once a month or more)
Use mobile QR (quick response) codes - like barcodes	Use mobile QR (quick response) codes - like barcodes Never / Rarely (once a year)	Use mobile QR (quick response) codes - like barcodes Sometimes (at least once every few months)	Use mobile QR (quick response) codes - like barcodes Regularly (once a month or more)
Carry out a text/SMS based campaign	Carry out a text/SMS based campaign Never / Rarely (once a year)	Carry out a text/SMS based campaign Sometimes (at least once every few months)	Carry out a text/SMS based campaign Regularly (once a month or more)
Offer mobile wallpapers	Offer mobile wallpapers Never / Rarely (once a year)	Offer mobile wallpapers Sometimes (at least once every few months)	Offer mobile wallpapers Regularly (once a month or more)
Give away free ringtones or fulltracks	Give away free ringtones or fulltracks Never / Rarely (once a year)	Give away free ringtones or fulltracks Sometimes (at least once every few months)	Give away free ringtones or fulltracks Regularly (once a month or more)

11. Thinking about sending out email campaigns to promote releases, which of the following methods do you/ your company most often use? (pick one)

Thinking about sending out email campaigns to promote releases, which of the following methods do you/ your company most often use? (pick one) Campaign Monitor

ConstantContact

iContact

Mailchimp

SignUp.to

PHPlist

YourMailingListProvider

Fanbridge

Reverb Nation

Specialist e-mailing software on our PC

Gmail / Hotmail / Yahoo / webmail provider

Outlook / Entourage / Mail / similar e-mailing application

A third party email marketing company

Don’t know

Other (please name)

12. Thinking about the most successful artist for whose marketing you are responsible, how regularly do you / they send mailshots to their fanbase?

Thinking about the most successful artist for whose marketing you are responsible, how regularly do you / they send mailshots to their fanbase? On a fixed date every week

On a fixed date every month

On a planned basis, though not necessarily on a fixed date

Only around releases or specific events like gigs

A few times a year / when we have time

Never

13. Thinking about your marketing databases and any online fan management tools you may use, how well do you think you understand the digital behaviour of your fans?

Thinking about your marketing databases and any online fan management tools you may use, how well do you think you understand the digital behaviour of your fans? Very well – we research in advance, poll our fans and analyse everything

Quite well – we analyse regularly but don’t do much research using our database

Neutral – our databases are mostly for sending mailshots, nothing more

Poor – gut instinct is all we have to go on

14. Thinking about the costs and benefits of digital marketing, which of the following are most often used by your company to assess the success of a campaign? (Please tick a maximum of three.)

Thinking about the costs and benefits of digital marketing, which of the following are most often used by your company to assess the success of a campaign? (Please tick a maximum of three.) Digital return on digital investment: Divide the digital marketing budget by the digital income from a release

Total return on digital investment: Divide the digital marketing budget by the total income from a release

Monitoring radio or TV plays

Monitoring mainstream offline press coverage

Monitoring online media and blog reviews

Monitoring Twitter, Facebook Lexicon etc for “chatter” from the public

Monitoring fan engagement with tracks/video (MySpace and YouTube plays etc)

Measuring social network membership (Facebook page adds etc)

Using metrics on email / fan / CRM database such as subscribe / unsubscribe rates

Using metrics on the website such as Google Analytics

Using measurements on external sites like Trendrr, Compete, Hitwise, Alexa

External metrics company like Hunted, MusicMetric, BandMetrics, BigChampagne

Other (please specify)

15. Thinking about publications you use for information and ideas, which of the following are most useful to you? (Please tick a maximum of three)

Thinking about publications you use for information and ideas, which of the following are most useful to you? (Please tick a maximum of three) Billboard

Marketing Magazine

Marketing Week

Mashable

PaidContent

Music Ally

Music Week

New Media Age

Record Of The Day

Revolution

Frukt Music Intelligence or BrandsBandsFans

TechCrunch

Digital Music News

Other (please specify)

16. Thinking of the various sources you/your company draw upon when devising, strategising or implementing marketing campaigns, which of the following are most valuable to you? (Please tick a maximum of three)

Thinking of the various sources you/your company draw upon when devising, strategising or implementing marketing campaigns, which of the following are most valuable to you? (Please tick a maximum of three) Press and media information

Monitoring competitors

Friends and family

Exploring the web or mobile for myself

Our music distributor (physical or digital)

Training workshops / education

Paid in-house staff

Unpaid in-house staff (eg interns, work experience)

Paid external marketing agencies

Hiring in new staff

17. How interested are you be in the following services?

	Very interested	Quite interested	Not very interested	Not at all interested
Digital marketing educational workshops for you and / or your team	*How interested are you be in the following services? Digital marketing educational workshops for you and / or your team Very interested	Digital marketing educational workshops for you and / or your team Quite interested	Digital marketing educational workshops for you and / or your team Not very interested	Digital marketing educational workshops for you and / or your team Not at all interested
Digital brainstorming sessions between you / your team and an experienced digital expert	Digital brainstorming sessions between you / your team and an experienced digital expert Very interested	Digital brainstorming sessions between you / your team and an experienced digital expert Quite interested	Digital brainstorming sessions between you / your team and an experienced digital expert Not very interested	Digital brainstorming sessions between you / your team and an experienced digital expert Not at all interested
Mentoring sessions (where an experienced team member comes to your office)	Mentoring sessions (where an experienced team member comes to your office) Very interested	Mentoring sessions (where an experienced team member comes to your office) Quite interested	Mentoring sessions (where an experienced team member comes to your office) Not very interested	Mentoring sessions (where an experienced team member comes to your office) Not at all interested
Outsourced digital marketing support on an agency basis	Outsourced digital marketing support on an agency basis Very interested	Outsourced digital marketing support on an agency basis Quite interested	Outsourced digital marketing support on an agency basis Not very interested	Outsourced digital marketing support on an agency basis Not at all interested

18. Please add any further thoughts / suggestions here on how you think that your/your company’s digital marketing activities could best be improved (optional):

Please add any further thoughts / suggestions here on how you think that your/your company’s digital marketing activities could best be improved (optional):

19. If you wish to be entered into the draw to win an iPod Touch please enter your name and contact details here:

If you wish to be entered into the draw to win an iPod Touch please enter your name and contact details here: Name
Email
Telephone

Music Ally Exit this survey

1. Music Ally Digital Marketing Questionnaire

1. Which of the following best describes your primary business activity?

2. Which of the following most closely represents the music genre/s you work in? (Select up to three categories)

3. Thinking about your own personal awareness around how to market music using digital, how would you describe yourself?

4. Who is responsible for carrying out the majority of your or your company’s digital marketing activities?

5. What percentage of your or your company’s overall marketing activities are digital?

6. For a typical album release, what is your or your company’s average digital marketing budget?

7. Thinking about your own personal engagement with digital marketing activities, how often do you yourself carry out the following:

8. Which aspects of digital marketing do you personally find most difficult to understand?

9. If you could devote much more of your company’s budget to one aspect of digital marketing, what would it be?

10. Which of the following mobile marketing activities does your company engage in?

11. Thinking about sending out email campaigns to promote releases, which of the following methods do you/ your company most often use? (pick one)

12. Thinking about the most successful artist for whose marketing you are responsible, how regularly do you / they send mailshots to their fanbase?

13. Thinking about your marketing databases and any online fan management tools you may use, how well do you think you understand the digital behaviour of your fans?

14. Thinking about the costs and benefits of digital marketing, which of the following are most often used by your company to assess the success of a campaign? (Please tick a maximum of three.)

15. Thinking about publications you use for information and ideas, which of the following are most useful to you? (Please tick a maximum of three)

16. Thinking of the various sources you/your company draw upon when devising, strategising or implementing marketing campaigns, which of the following are most valuable to you? (Please tick a maximum of three)

17. How interested are you be in the following services?

18. Please add any further thoughts / suggestions here on how you think that your/your company’s digital marketing activities could best be improved (optional):

19. If you wish to be entered into the draw to win an iPod Touch please enter your name and contact details here:

Music Ally
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