Town of Topsfield Business Survey
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1. Town Of Topsfield Downtown Resident Survey

1. Where is your business located.

Where is your business located. Downtown

Route 1: Business Park North of Campmeeting Rd

Route 1: Business Highway North at the Intersection of Ipswich Rd

Route 1: business Highway South of Route 1

Other (please specify)

2. How long has your business been operating in Topsfield?

How long has your business been operating in Topsfield? Less than one year

Between one and 5 years

5-10 years

10-20 years

more than 20 years

3. How many employees do you have?

How many employees do you have? Part Time
Full Time

4. Which of the following best describes your type of business?

Which of the following best describes your type of business? Hospitality (cafe/restaurants)

Retail

Professional Service

Personal services

Manufacturing

Non-Profit

Other (please specify)

5. Currently, what percent of your annual sales would you estimate comes from each of the following groups?

Currently, what percent of your annual sales would you estimate comes from each of the following groups? Residents
Non Resident
Internet
Business to Business

6. Within the next three years do you have any plans to?

Within the next three years do you have any plans to? Expand at your current location

Expand or move to another location within Town

Expand or move to another location out of Town

If you plan to relocate out of Town, please explain why:

7. Within the next three years, do you have any plans to:

Within the next three years, do you have any plans to: Replace signs

Do interior renovations

Do exterior renovations

8. What is your opinion of the overall quality of Topsfield as a business location?

What is your opinion of the overall quality of Topsfield as a business location? Excellent

Good

Fair

Poor

9. Tell us how things have changed in the downtown in the past several years?

	Very Positive	Somewhat Positive Change	No Change	Somewhat Negative Change	Very Negative Change
Appearance of your business district	*Tell us how things have changed in the downtown in the past several years? Appearance of your business district Very Positive	Appearance of your business district Somewhat Positive Change	Appearance of your business district No Change	Appearance of your business district Somewhat Negative Change	Appearance of your business district Very Negative Change
Quality and mix of businesses	Quality and mix of businesses Very Positive	Quality and mix of businesses Somewhat Positive Change	Quality and mix of businesses No Change	Quality and mix of businesses Somewhat Negative Change	Quality and mix of businesses Very Negative Change
Vacancy rates	Vacancy rates Very Positive	Vacancy rates Somewhat Positive Change	Vacancy rates No Change	Vacancy rates Somewhat Negative Change	Vacancy rates Very Negative Change
Variety of cafes/restaurants	Variety of cafes/restaurants Very Positive	Variety of cafes/restaurants Somewhat Positive Change	Variety of cafes/restaurants No Change	Variety of cafes/restaurants Somewhat Negative Change	Variety of cafes/restaurants Very Negative Change
Entertainment & Special events to draw customers	Entertainment & Special events to draw customers Very Positive	Entertainment & Special events to draw customers Somewhat Positive Change	Entertainment & Special events to draw customers No Change	Entertainment & Special events to draw customers Somewhat Negative Change	Entertainment & Special events to draw customers Very Negative Change
Cooperation among various merchants to promote business	Cooperation among various merchants to promote business Very Positive	Cooperation among various merchants to promote business Somewhat Positive Change	Cooperation among various merchants to promote business No Change	Cooperation among various merchants to promote business Somewhat Negative Change	Cooperation among various merchants to promote business Very Negative Change
Image of Topsfield in the region as a destination	Image of Topsfield in the region as a destination Very Positive	Image of Topsfield in the region as a destination Somewhat Positive Change	Image of Topsfield in the region as a destination No Change	Image of Topsfield in the region as a destination Somewhat Negative Change	Image of Topsfield in the region as a destination Very Negative Change
Vehicular traffic, parking and congestion	Vehicular traffic, parking and congestion Very Positive	Vehicular traffic, parking and congestion Somewhat Positive Change	Vehicular traffic, parking and congestion No Change	Vehicular traffic, parking and congestion Somewhat Negative Change	Vehicular traffic, parking and congestion Very Negative Change
Sales for your business	Sales for your business Very Positive	Sales for your business Somewhat Positive Change	Sales for your business No Change	Sales for your business Somewhat Negative Change	Sales for your business Very Negative Change
Availability of property at suitable rent	Availability of property at suitable rent Very Positive	Availability of property at suitable rent Somewhat Positive Change	Availability of property at suitable rent No Change	Availability of property at suitable rent Somewhat Negative Change	Availability of property at suitable rent Very Negative Change

Other

10. What other businesses would you like to see in any of the business districts?

What other businesses would you like to see in any of the business districts?

11. Please Rate the Following:

	Excellent	Good	Fair	Poor	Unacceptable
Municipal signage	*Please Rate the Following: Municipal signage Excellent	Municipal signage Good	Municipal signage Fair	Municipal signage Poor	Municipal signage Unacceptable
Street Lighting	Street Lighting Excellent	Street Lighting Good	Street Lighting Fair	Street Lighting Poor	Street Lighting Unacceptable
Adequacy of parking	Adequacy of parking Excellent	Adequacy of parking Good	Adequacy of parking Fair	Adequacy of parking Poor	Adequacy of parking Unacceptable
Sidewalks	Sidewalks Excellent	Sidewalks Good	Sidewalks Fair	Sidewalks Poor	Sidewalks Unacceptable
Crosswalks	Crosswalks Excellent	Crosswalks Good	Crosswalks Fair	Crosswalks Poor	Crosswalks Unacceptable
Common & Other public areas	Common & Other public areas Excellent	Common & Other public areas Good	Common & Other public areas Fair	Common & Other public areas Poor	Common & Other public areas Unacceptable
Landscaping, flowers and plantings	Landscaping, flowers and plantings Excellent	Landscaping, flowers and plantings Good	Landscaping, flowers and plantings Fair	Landscaping, flowers and plantings Poor	Landscaping, flowers and plantings Unacceptable
Shade Tree	Shade Tree Excellent	Shade Tree Good	Shade Tree Fair	Shade Tree Poor	Shade Tree Unacceptable
Paving	Paving Excellent	Paving Good	Paving Fair	Paving Poor	Paving Unacceptable
General cleanliness and maintenance	General cleanliness and maintenance Excellent	General cleanliness and maintenance Good	General cleanliness and maintenance Fair	General cleanliness and maintenance Poor	General cleanliness and maintenance Unacceptable
Snow removal and accessibility in winter months	Snow removal and accessibility in winter months Excellent	Snow removal and accessibility in winter months Good	Snow removal and accessibility in winter months Fair	Snow removal and accessibility in winter months Poor	Snow removal and accessibility in winter months Unacceptable
Handicap and stroller access	Handicap and stroller access Excellent	Handicap and stroller access Good	Handicap and stroller access Fair	Handicap and stroller access Poor	Handicap and stroller access Unacceptable
Availability of bike parking areas	Availability of bike parking areas Excellent	Availability of bike parking areas Good	Availability of bike parking areas Fair	Availability of bike parking areas Poor	Availability of bike parking areas Unacceptable
Overall quality of the downtown	Overall quality of the downtown Excellent	Overall quality of the downtown Good	Overall quality of the downtown Fair	Overall quality of the downtown Poor	Overall quality of the downtown Unacceptable
Overall quality of Route 1 business districts	Overall quality of Route 1 business districts Excellent	Overall quality of Route 1 business districts Good	Overall quality of Route 1 business districts Fair	Overall quality of Route 1 business districts Poor	Overall quality of Route 1 business districts Unacceptable
Current level of cooperation among merchants	Current level of cooperation among merchants Excellent	Current level of cooperation among merchants Good	Current level of cooperation among merchants Fair	Current level of cooperation among merchants Poor	Current level of cooperation among merchants Unacceptable
Current level of support from Town residents	Current level of support from Town residents Excellent	Current level of support from Town residents Good	Current level of support from Town residents Fair	Current level of support from Town residents Poor	Current level of support from Town residents Unacceptable

Other

12. How often do you refer your customers to other business in Topsfield?

How often do you refer your customers to other business in Topsfield? Rarely

Sometimes

Frequently

13. Please respond to the following:

	Strongly Agree	Agree	Neutral	Disagree	Strongly Disagree
Developing more cultural/heritage opportunities could help add to the Topsfield economy	*Please respond to the following: Developing more cultural/heritage opportunities could help add to the Topsfield economy Strongly Agree	Developing more cultural/heritage opportunities could help add to the Topsfield economy Agree	Developing more cultural/heritage opportunities could help add to the Topsfield economy Neutral	Developing more cultural/heritage opportunities could help add to the Topsfield economy Disagree	Developing more cultural/heritage opportunities could help add to the Topsfield economy Strongly Disagree
Better directional and interpretive signage could bring in more visitors to Topsfield	Better directional and interpretive signage could bring in more visitors to Topsfield Strongly Agree	Better directional and interpretive signage could bring in more visitors to Topsfield Agree	Better directional and interpretive signage could bring in more visitors to Topsfield Neutral	Better directional and interpretive signage could bring in more visitors to Topsfield Disagree	Better directional and interpretive signage could bring in more visitors to Topsfield Strongly Disagree
Attracting more visitors would benefit business	Attracting more visitors would benefit business Strongly Agree	Attracting more visitors would benefit business Agree	Attracting more visitors would benefit business Neutral	Attracting more visitors would benefit business Disagree	Attracting more visitors would benefit business Strongly Disagree
The "creative economy" (local art, crafts and artistic shops, festivals, concerts and art/cultural events) is an important draw for visitors	The "creative economy" (local art, crafts and artistic shops, festivals, concerts and art/cultural events) is an important draw for visitors Strongly Agree	The "creative economy" (local art, crafts and artistic shops, festivals, concerts and art/cultural events) is an important draw for visitors Agree	The "creative economy" (local art, crafts and artistic shops, festivals, concerts and art/cultural events) is an important draw for visitors Neutral	The "creative economy" (local art, crafts and artistic shops, festivals, concerts and art/cultural events) is an important draw for visitors Disagree	The "creative economy" (local art, crafts and artistic shops, festivals, concerts and art/cultural events) is an important draw for visitors Strongly Disagree
Developing more recreational opportunities could bring in more visitors to Topsfield	Developing more recreational opportunities could bring in more visitors to Topsfield Strongly Agree	Developing more recreational opportunities could bring in more visitors to Topsfield Agree	Developing more recreational opportunities could bring in more visitors to Topsfield Neutral	Developing more recreational opportunities could bring in more visitors to Topsfield Disagree	Developing more recreational opportunities could bring in more visitors to Topsfield Strongly Disagree
An active Chamber of Commerce/Business Council would help support my business	An active Chamber of Commerce/Business Council would help support my business Strongly Agree	An active Chamber of Commerce/Business Council would help support my business Agree	An active Chamber of Commerce/Business Council would help support my business Neutral	An active Chamber of Commerce/Business Council would help support my business Disagree	An active Chamber of Commerce/Business Council would help support my business Strongly Disagree

Other (please specify)

14. If you were to describe Topsfield consider these qualities:
A. Quaint: Unspoiled Town offering peaceful way of life.
B. Historic: Town with a mix of heritage, culture and other attractions.
C. Strong Community: Traditional Town offering a great sense of community, neighborhood and family life.
D. Authentic New England: Semi-rural town, quiet, well preserved.
E. Attractive/Great Common: Historic character and Town Common.
F. Convenient Location: Good access to highways and attractions.
G. Attractions: Home of the Fair and halfway between "sea" (Crane's Beach) and "ski" (Bradford Hill).
H. Services/Facilities: Range of amenities and business services.
I. Natural Resources: Audubon, Bradley Palmer State Park, scenic landscapes and open space.

Please rank from most descriptive (1) to least descriptive (7) to indicate below how important these qualities are in Topsfield's marketing message.

	1.	2.	3.	4.	5.	6.	7.
A. Quaint	*If you were to describe Topsfield consider these qualities: A. Quaint: Unspoiled Town offering peaceful way of life. B. Historic: Town with a mix of heritage, culture and other attractions. C. Strong Community: Traditional Town offering a great sense of community, neighborhood and family life. D. Authentic New England: Semi-rural town, quiet, well preserved. E. Attractive/Great Common: Historic character and Town Common. F. Convenient Location: Good access to highways and attractions. G. Attractions: Home of the Fair and halfway between "sea" (Crane's Beach) and "ski" (Bradford Hill). H. Services/Facilities: Range of amenities and business services. I. Natural Resources: Audubon, Bradley Palmer State Park, scenic landscapes and open space. Please rank from most descriptive (1) to least descriptive (7) to indicate below how important these qualities are in Topsfield's marketing message. A. Quaint 1.	A. Quaint 2.	A. Quaint 3.	A. Quaint 4.	A. Quaint 5.	A. Quaint 6.	A. Quaint 7.
B. Historic	B. Historic 1.	B. Historic 2.	B. Historic 3.	B. Historic 4.	B. Historic 5.	B. Historic 6.	B. Historic 7.
C. Strong Community	C. Strong Community 1.	C. Strong Community 2.	C. Strong Community 3.	C. Strong Community 4.	C. Strong Community 5.	C. Strong Community 6.	C. Strong Community 7.
D. Authentic New England	D. Authentic New England 1.	D. Authentic New England 2.	D. Authentic New England 3.	D. Authentic New England 4.	D. Authentic New England 5.	D. Authentic New England 6.	D. Authentic New England 7.
E. Attractive Town Common	E. Attractive Town Common 1.	E. Attractive Town Common 2.	E. Attractive Town Common 3.	E. Attractive Town Common 4.	E. Attractive Town Common 5.	E. Attractive Town Common 6.	E. Attractive Town Common 7.
F. Convenient Location	F. Convenient Location 1.	F. Convenient Location 2.	F. Convenient Location 3.	F. Convenient Location 4.	F. Convenient Location 5.	F. Convenient Location 6.	F. Convenient Location 7.
G. Attractions	G. Attractions 1.	G. Attractions 2.	G. Attractions 3.	G. Attractions 4.	G. Attractions 5.	G. Attractions 6.	G. Attractions 7.
H. Services/Facilities	H. Services/Facilities 1.	H. Services/Facilities 2.	H. Services/Facilities 3.	H. Services/Facilities 4.	H. Services/Facilities 5.	H. Services/Facilities 6.	H. Services/Facilities 7.
I. Natural Resources	I. Natural Resources 1.	I. Natural Resources 2.	I. Natural Resources 3.	I. Natural Resources 4.	I. Natural Resources 5.	I. Natural Resources 6.	I. Natural Resources 7.

15. Please provide any additional suggestions below on what might be done to support and strengthen the businesses in Town.

Please provide any additional suggestions below on what might be done to support and strengthen the businesses in Town.

16. Is there anything that the Town could be doing to improve the business environment?

Is there anything that the Town could be doing to improve the business environment?

17. Would you be interested a local Chamber of Commerce or Business Council in Topsfield?

Would you be interested a local Chamber of Commerce or Business Council in Topsfield? I would like to join

I would like to help organize

Please provide your contact information (optional):

Town of Topsfield Business SurveyExit this survey

1. Town Of Topsfield Downtown Resident Survey

1. Where is your business located.

2. How long has your business been operating in Topsfield?

3. How many employees do you have?

4. Which of the following best describes your type of business?

5. Currently, what percent of your annual sales would you estimate comes from each of the following groups?

6. Within the next three years do you have any plans to?

7. Within the next three years, do you have any plans to:

8. What is your opinion of the overall quality of Topsfield as a business location?

9. Tell us how things have changed in the downtown in the past several years?

10. What other businesses would you like to see in any of the business districts?

11. Please Rate the Following:

12. How often do you refer your customers to other business in Topsfield?

13. Please respond to the following:

15. Please provide any additional suggestions below on what might be done to support and strengthen the businesses in Town.

16. Is there anything that the Town could be doing to improve the business environment?

17. Would you be interested a local Chamber of Commerce or Business Council in Topsfield?

Town of Topsfield Business Survey
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