Pepsi Survey 2013

 
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1. Survey Monkey Questions on Pepsi’s 2013 Marketing Sweepstakes Programs:

Please complete the following eight questions about the custom promotions that PepsiCo had developed for USG in 2013.

During the first trimester, Pepsi ran a Key West Promotion, where the consumer was encouraged to purchase a Diet Pepsi Cola beverage from your machine and text in the UPC code for a chance to win a trip to Key West. The USG members also had a chance to win a trip, if they grew their Diet Pepsi Cola products 5% or more versus PY.

During the second trimester, Pepsi ran a SOBE Ultimate Escape Promotion, where the consumer was encouraged to text in a picture of a SOBE beverage for a chance to win one of (50) $500 ultimate escape experiences from Cloud9 Living or one of (100) $100 gift cards. The USG members also had a chance to win ultimate escape experience and gift cards for every 25 cases of SOBE purchased.

For each programs, static clings were sent out to you to participate.

Please answer the following questions:


T1 Diet CSD Key West Trip:
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2. This program increased sales at the vending machine.
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
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3. The operator incentive encouraged operators to participate.
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
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4. I would like PepsiCo to continue to offer sweepstakes programs in 2014.
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
T2 SOBE Ultimate Escape:
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5. This program increased sales at the vending machine.
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
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6. The operator incentive encouraged operators to participate.
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
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7. I would like PepsiCo to continue to offer sweepstakes programs in 2014.
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
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8. What other types of programs would you feel would be more effective at driving sales?
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9. Please give us your candid feedback (Positive or Negative) on the Marketing programs. The feedback will help us in evaluating and improving any programming that we do for USG in 2014.
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