Email Marketing 2010

1. Australian Online Retail Survey

100% of survey complete.

Question Title

* 1. Do you personalise your emails?

No, all generic

Yes, we insert the user's name

Yes, we insert the user's name and segment them according to their buyer profile

Yes, we offer dynamically personalised offers and communications specific to the customer based on history

We don't use email marketing

Other (please specify)

Question Title

* 2. What is the average open rate of your email marketing communications?

Under 10%

10-15%

15-20%

20-25%

25-30%

30-35%

35-40%

40-45%

45-50%

Higher than 50%

Don't know

Question Title

* 3. What is the average click through rate of your email marketing communications?

Below 5%

5-10%

10-15%

15-20%

20-25%

25-30%

Above 30%

Don't know

Question Title

* 4. What is your average sales conversion rate from email marketing?

Less than 1%

1-3%

3-5%

5-7%

7-10%

10-15%

15-20%

Above 20%

Don't know

Question Title

* 5. Are you satisfied with the performance of your email marketing strategy?

Very satisfied

Somewhat satisfied

Not satisfied

Very dissatisfied

Question Title

* 6. How often do you send email marketing communications to your customers?

No regular pattern, only when we have a relevant offer

1-3 times per year

3-6 times per year

Monthly

Several times per month

Weekly

Several times per week

Daily

More than once a day

Question Title

* 7. What are your biggest email marketing challenges?

Choosing the right suppliers

Coming up with compelling offers

Reducing churn and keeping customers loyal

Increasing conversions

Segmenting our customers

Building our email database

Other (please specify)

Question Title

* 8. How does your business manage email marketing?

We manage our email communications and database in-house using a hosted service provider

We manage the creative and the database in-house and use a service provider to deliver

We manage the creative and outsource the database management and delivery

We outsource all aspects of our email marketing

Other (please specify)

Question Title

* 9. Are you planning to invest more in email marketing in the next 12 months?

Yes, will be investing more in email marketing

We will keep our email marketing investment the same

No, we will be reducing our investment in email marketing

If reducing investment, please explain why

Question Title

* 10. What is the annual revenue of your business?

Under $1 million

$1 million - $5 million

$5 million - $10 million

$10 million - $50 million

$50 million - $100 million

Over $100 million