2011 Survey on www.visitcyprus.com

Part A: Respondent’s Requirements

 
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Thank you for agreeing to take part in this survey.

This survey should take less than eight minutes to complete. Participation in the survey is completely voluntary, and participants are free to withdraw from the survey at any time they choose. Participation in the survey is open to anyone, regardless of computer expertise, age, etc.
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1. How did you reach www.visitcyprus.com?
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2. Why are you visiting the Cyprus Tourism Organisation Official Portal (www.visitcyprus.com)?
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3. What kind of information are you looking for at www.visitcyprus.com?
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4. Were you able to find the information you are looking for at www.visitcyprus.com?
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5. How would you describe your opinion about the available information on www.visitcyprus.com regarding the following:
Very UnfavourableUnfavourableNeutralFavourableVery Favourable
Information Accuracy (How accurate is the information in relation to reality.)
Information Focus (The degree to which information was targeted to fit requirements.)
Bias of Information (The extent to which the information is unbiased.)
Usefulness of Information (To what degree the information was useful for the purpose of the visit.)
Information Clarity (The ease with which the information was understood.)
Information Structure (How well the information fits together.)
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6. What kind of online services are you looking for at www.visitcyprus.com?
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7. Were you able to find the online services you are looking for at www.visitcyprus.com?
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8. How would you describe your overall opinion of www.visitcyprus.com regarding the following:
Very UnfavourableUnfavourableNeutralFavourableVery Favourable
Customer Service (To what degree customers’ requests can be serviced.)
Portal Design Look (The professionalism of the Portal visual design; layout, font, white space, images, colour schemes,etc.)
Name Recognition and Reputation (The degree to which the name is credible and trusted.)
Portal Functionality (How well the Portal performs.)
Portal Accessibility (The ease with which the features were understood.)
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9. Has/have your visit(s) to www.visitcyprus.com inspired you to visit or discover Cyprus?
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10. How would you describe the overall impact of the following media on your decision to visit or discover a country?
Very UnfavourableUnfavourableNeutralFavourableVery Favourable
Travel Brochure / Book
Tourism Exhibition
Travel Agent / Tour Operator
TV Advertisement
The Internet
Newspaper / Periodical Advertisement
Radio Advertisement
Local Customer Service Office