2011 Survey on www.visitcyprus.com2011 Survey on www.visitcyprus.com

Thank you for agreeing to take part in this survey.

This survey should take less than eight minutes to complete. Participation in the survey is completely voluntary, and participants are free to withdraw from the survey at any time they choose. Participation in the survey is open to anyone, regardless of computer expertise, age, etc.

1. How did you reach www.visitcyprus.com?

How did you reach www.visitcyprus.com? It is currently my browser homepage

It is in my favourites list

Using a search engine

I typed the website address directly

Through an advertisement on another website

Through a link from another website

2. Why are you visiting the Cyprus Tourism Organisation Official Portal (www.visitcyprus.com)?

Why are you visiting the Cyprus Tourism Organisation Official Portal (www.visitcyprus.com)? Considering to visit Cyprus and seek information about the country

Already decided to visit Cyprus and look for specific information

Already know where I am going in Cyprus and wish to make an online reservation

Already in Cyprus and you wish to check available services

Seek business information about Cyprus

Other reasons

Other (please specify)

3. What kind of information are you looking for at www.visitcyprus.com?

What kind of information are you looking for at www.visitcyprus.com? How to travel to Cyprus

Accommodation

Things to do

Places to visit

Events

Transportation in Cyprus

Health, Legal and Safety

Other (please specify)

4. Were you able to find the information you are looking for at www.visitcyprus.com?

Were you able to find the information you are looking for at www.visitcyprus.com? Yes

5. How would you describe your opinion about the available information on www.visitcyprus.com regarding the following:

	Very Unfavourable	Unfavourable	Neutral	Favourable	Very Favourable
Information Accuracy (How accurate is the information in relation to reality.)	*How would you describe your opinion about the available information on www.visitcyprus.com regarding the following: Information Accuracy (How accurate is the information in relation to reality.) Very Unfavourable	Information Accuracy (How accurate is the information in relation to reality.) Unfavourable	Information Accuracy (How accurate is the information in relation to reality.) Neutral	Information Accuracy (How accurate is the information in relation to reality.) Favourable	Information Accuracy (How accurate is the information in relation to reality.) Very Favourable
Usefulness of Information (To what degree the information was useful for the purpose of the visit.)	Usefulness of Information (To what degree the information was useful for the purpose of the visit.) Very Unfavourable	Usefulness of Information (To what degree the information was useful for the purpose of the visit.) Unfavourable	Usefulness of Information (To what degree the information was useful for the purpose of the visit.) Neutral	Usefulness of Information (To what degree the information was useful for the purpose of the visit.) Favourable	Usefulness of Information (To what degree the information was useful for the purpose of the visit.) Very Favourable
Information Structure (How well the information fits together.)	Information Structure (How well the information fits together.) Very Unfavourable	Information Structure (How well the information fits together.) Unfavourable	Information Structure (How well the information fits together.) Neutral	Information Structure (How well the information fits together.) Favourable	Information Structure (How well the information fits together.) Very Favourable
Information Focus (The degree to which information was targeted to fit requirements.)	Information Focus (The degree to which information was targeted to fit requirements.) Very Unfavourable	Information Focus (The degree to which information was targeted to fit requirements.) Unfavourable	Information Focus (The degree to which information was targeted to fit requirements.) Neutral	Information Focus (The degree to which information was targeted to fit requirements.) Favourable	Information Focus (The degree to which information was targeted to fit requirements.) Very Favourable
Bias of Information (The extent to which the information is unbiased.)	Bias of Information (The extent to which the information is unbiased.) Very Unfavourable	Bias of Information (The extent to which the information is unbiased.) Unfavourable	Bias of Information (The extent to which the information is unbiased.) Neutral	Bias of Information (The extent to which the information is unbiased.) Favourable	Bias of Information (The extent to which the information is unbiased.) Very Favourable
Information Clarity (The ease with which the information was understood.)	Information Clarity (The ease with which the information was understood.) Very Unfavourable	Information Clarity (The ease with which the information was understood.) Unfavourable	Information Clarity (The ease with which the information was understood.) Neutral	Information Clarity (The ease with which the information was understood.) Favourable	Information Clarity (The ease with which the information was understood.) Very Favourable

6. What kind of online services are you looking for at www.visitcyprus.com?

What kind of online services are you looking for at www.visitcyprus.com? Online booking

Travel planner

Maps

Newsletter

Weather

Customised brochure builder

Blog

Other

7. Were you able to find the online services you are looking for at www.visitcyprus.com?

Were you able to find the online services you are looking for at www.visitcyprus.com? Yes

8. How would you describe your overall opinion of www.visitcyprus.com regarding the following:

	Very Unfavourable	Unfavourable	Neutral	Favourable	Very Favourable
Customer Service (To what degree customers’ requests can be serviced.)	*How would you describe your overall opinion of www.visitcyprus.com regarding the following: Customer Service (To what degree customers’ requests can be serviced.) Very Unfavourable	Customer Service (To what degree customers’ requests can be serviced.) Unfavourable	Customer Service (To what degree customers’ requests can be serviced.) Neutral	Customer Service (To what degree customers’ requests can be serviced.) Favourable	Customer Service (To what degree customers’ requests can be serviced.) Very Favourable
Portal Design Look (The professionalism of the Portal visual design; layout, font, white space, images, colour schemes,etc.)	Portal Design Look (The professionalism of the Portal visual design; layout, font, white space, images, colour schemes,etc.) Very Unfavourable	Portal Design Look (The professionalism of the Portal visual design; layout, font, white space, images, colour schemes,etc.) Unfavourable	Portal Design Look (The professionalism of the Portal visual design; layout, font, white space, images, colour schemes,etc.) Neutral	Portal Design Look (The professionalism of the Portal visual design; layout, font, white space, images, colour schemes,etc.) Favourable	Portal Design Look (The professionalism of the Portal visual design; layout, font, white space, images, colour schemes,etc.) Very Favourable
Portal Accessibility (The ease with which the features were understood.)	Portal Accessibility (The ease with which the features were understood.) Very Unfavourable	Portal Accessibility (The ease with which the features were understood.) Unfavourable	Portal Accessibility (The ease with which the features were understood.) Neutral	Portal Accessibility (The ease with which the features were understood.) Favourable	Portal Accessibility (The ease with which the features were understood.) Very Favourable
Portal Functionality (How well the Portal performs.)	Portal Functionality (How well the Portal performs.) Very Unfavourable	Portal Functionality (How well the Portal performs.) Unfavourable	Portal Functionality (How well the Portal performs.) Neutral	Portal Functionality (How well the Portal performs.) Favourable	Portal Functionality (How well the Portal performs.) Very Favourable
Name Recognition and Reputation (The degree to which the name is credible and trusted.)	Name Recognition and Reputation (The degree to which the name is credible and trusted.) Very Unfavourable	Name Recognition and Reputation (The degree to which the name is credible and trusted.) Unfavourable	Name Recognition and Reputation (The degree to which the name is credible and trusted.) Neutral	Name Recognition and Reputation (The degree to which the name is credible and trusted.) Favourable	Name Recognition and Reputation (The degree to which the name is credible and trusted.) Very Favourable

9. Has/have your visit(s) to www.visitcyprus.com inspired you to visit or discover Cyprus?

Has/have your visit(s) to www.visitcyprus.com inspired you to visit or discover Cyprus? Yes

10. How would you describe the overall impact of the following media on your decision to visit or discover a country?

	Very Unfavourable	Unfavourable	Neutral	Favourable	Very Favourable
Local Customer Service Office	*How would you describe the overall impact of the following media on your decision to visit or discover a country? Local Customer Service Office Very Unfavourable	Local Customer Service Office Unfavourable	Local Customer Service Office Neutral	Local Customer Service Office Favourable	Local Customer Service Office Very Favourable
Radio Advertisement	Radio Advertisement Very Unfavourable	Radio Advertisement Unfavourable	Radio Advertisement Neutral	Radio Advertisement Favourable	Radio Advertisement Very Favourable
Newspaper / Periodical Advertisement	Newspaper / Periodical Advertisement Very Unfavourable	Newspaper / Periodical Advertisement Unfavourable	Newspaper / Periodical Advertisement Neutral	Newspaper / Periodical Advertisement Favourable	Newspaper / Periodical Advertisement Very Favourable
Travel Agent / Tour Operator	Travel Agent / Tour Operator Very Unfavourable	Travel Agent / Tour Operator Unfavourable	Travel Agent / Tour Operator Neutral	Travel Agent / Tour Operator Favourable	Travel Agent / Tour Operator Very Favourable
Travel Brochure / Book	Travel Brochure / Book Very Unfavourable	Travel Brochure / Book Unfavourable	Travel Brochure / Book Neutral	Travel Brochure / Book Favourable	Travel Brochure / Book Very Favourable
TV Advertisement	TV Advertisement Very Unfavourable	TV Advertisement Unfavourable	TV Advertisement Neutral	TV Advertisement Favourable	TV Advertisement Very Favourable
Tourism Exhibition	Tourism Exhibition Very Unfavourable	Tourism Exhibition Unfavourable	Tourism Exhibition Neutral	Tourism Exhibition Favourable	Tourism Exhibition Very Favourable
The Internet	The Internet Very Unfavourable	The Internet Unfavourable	The Internet Neutral	The Internet Favourable	The Internet Very Favourable

2011 Survey on www.visitcyprus.com
Exit to visitcyprus.com

Part A: Respondent’s Requirements

2011 Survey on www.visitcyprus.comExit to visitcyprus.com

Part A: Respondent’s Requirements

2011 Survey on www.visitcyprus.com
Exit to visitcyprus.com