Nebraska Red Zone 2010 Survey

2. What is your age range?

What is your age range? Under 20

20-29

30-39

40-49

50-59

Over 60

3. Who do you shop for at NebraskaRedZone.com? Check all that apply.

Who do you shop for at NebraskaRedZone.com? Check all that apply. Friends Graduate/Student Employee/Employer	Children Parent/Grandparent Corporate Gifts	Yourself Relatives Spouse
Other (please specify)

4. Please select your 3 favorite Red Zone Departments:

Please select your 3 favorite Red Zone Departments: Men's Wear Women's Wear Kid's Wear Tailgating Collectibles Posters	DVDs Flags/Banners Blackshirts Golf Rec Room Serving Ware	Game Watch Party Home Decor Decals/Magnets Office/Desk Patio/Landscaping Auto Accessories
Other (please specify)

5. Please list 3 Red Zone Departments you would like to see improved or expanded.

Please list 3 Red Zone Departments you would like to see improved or expanded. Men's Wear

Women's Wear

Kid's Wear

Tailgating

Collectibles

Posters

DVDs

Flags/Banners

Blackshirts

Golf

Rec Room

Serving Ware

Game Watch Party

Home Decor

Decals/Magnets

Office/Desk

Patio/Landscaping

Auto Accessories

6. Please give us any product suggestions you would like to see. And please be specific with any suggestions, for example: Men's red long sleeve baseball t-shirt with big logo on the chest and a sleeve print.

Please give us any product suggestions you would like to see. And please be specific with any suggestions, for example: Men's red long sleeve baseball t-shirt with big logo on the chest and a sleeve print.

7. Please list 2 places you have shopped online for NON-Husker merchandise in the past year, besides NebraskaRedZone.com. (i.e. amazon.com, apple.com etc.)

Please list 2 places you have shopped online for NON-Husker merchandise in the past year, besides NebraskaRedZone.com. (i.e. amazon.com, apple.com etc.) 1.
2.

8. Please rate the importance of the following categories when you are shopping online. 1 being the least important and 5 being very important.

	1	2	3	4	5	N/A
Customer Service	*Please rate the importance of the following categories when you are shopping online. 1 being the least important and 5 being very important. Customer Service 1	Customer Service 2	Customer Service 3	Customer Service 4	Customer Service 5	Customer Service N/A
Product Selection	Product Selection 1	Product Selection 2	Product Selection 3	Product Selection 4	Product Selection 5	Product Selection N/A
Website Usability	Website Usability 1	Website Usability 2	Website Usability 3	Website Usability 4	Website Usability 5	Website Usability N/A
Professional Website Design	Professional Website Design 1	Professional Website Design 2	Professional Website Design 3	Professional Website Design 4	Professional Website Design 5	Professional Website Design N/A
Fast Shipping	Fast Shipping 1	Fast Shipping 2	Fast Shipping 3	Fast Shipping 4	Fast Shipping 5	Fast Shipping N/A
Shipping Costs	Shipping Costs 1	Shipping Costs 2	Shipping Costs 3	Shipping Costs 4	Shipping Costs 5	Shipping Costs N/A
Return Policy	Return Policy 1	Return Policy 2	Return Policy 3	Return Policy 4	Return Policy 5	Return Policy N/A
Security Policy	Security Policy 1	Security Policy 2	Security Policy 3	Security Policy 4	Security Policy 5	Security Policy N/A
Promotional Codes	Promotional Codes 1	Promotional Codes 2	Promotional Codes 3	Promotional Codes 4	Promotional Codes 5	Promotional Codes N/A

Other (please specify)

9. Have you ordered from us using our 1-800 number?

Have you ordered from us using our 1-800 number? Yes

10. If yes, please rate your ordering experience when using our 800 number. 1 being the worst and 5 being the best:

	1	2	3	4	5	N/A
Staff Product Knowledge	*If yes, please rate your ordering experience when using our 800 number. 1 being the worst and 5 being the best: Staff Product Knowledge 1	Staff Product Knowledge 2	Staff Product Knowledge 3	Staff Product Knowledge 4	Staff Product Knowledge 5	Staff Product Knowledge N/A
Wait/hold time	Wait/hold time 1	Wait/hold time 2	Wait/hold time 3	Wait/hold time 4	Wait/hold time 5	Wait/hold time N/A
Speed of Order	Speed of Order 1	Speed of Order 2	Speed of Order 3	Speed of Order 4	Speed of Order 5	Speed of Order N/A
Friendliness of Staff	Friendliness of Staff 1	Friendliness of Staff 2	Friendliness of Staff 3	Friendliness of Staff 4	Friendliness of Staff 5	Friendliness of Staff N/A

11. Rate your overall shopping experience with us in the following areas. 1 being the worst and 5 being the best:

	1	2	3	4	5	N/A
Product Selection	*Rate your overall shopping experience with us in the following areas. 1 being the worst and 5 being the best: Product Selection 1	Product Selection 2	Product Selection 3	Product Selection 4	Product Selection 5	Product Selection N/A
Product Description/Product Information	Product Description/Product Information 1	Product Description/Product Information 2	Product Description/Product Information 3	Product Description/Product Information 4	Product Description/Product Information 5	Product Description/Product Information N/A
Staff Knowledge	Staff Knowledge 1	Staff Knowledge 2	Staff Knowledge 3	Staff Knowledge 4	Staff Knowledge 5	Staff Knowledge N/A
Customer Service	Customer Service 1	Customer Service 2	Customer Service 3	Customer Service 4	Customer Service 5	Customer Service N/A
Ease/Speed of Ordering	Ease/Speed of Ordering 1	Ease/Speed of Ordering 2	Ease/Speed of Ordering 3	Ease/Speed of Ordering 4	Ease/Speed of Ordering 5	Ease/Speed of Ordering N/A

If '1' or '2', please suggest how we can improve this experience for you.

12. List 2 places, besides the Red Zone, that you have bought Husker merchandise from in the past 2 years.

List 2 places, besides the Red Zone, that you have bought Husker merchandise from in the past 2 years. 1.
2.

13. Why did you buy from somewhere other than the Red Zone?

Why did you buy from somewhere other than the Red Zone? Price

Quality

Location

Selection

Availability

Other (please specify)

14. How did you hear about or website?

How did you hear about or website?

Other (please specify)

15. What are your expectations for the 2010 Husker football season?

What are your expectations for the 2010 Husker football season? No better than 7-5 and minor bowl game

Win Big XII North

Win Big XII Championship and play in BCS bowl

Play for the BCS National Title

Nebraska Red Zone 2010

1. What is your gender?

2. What is your age range?

3. Who do you shop for at NebraskaRedZone.com? Check all that apply.

4. Please select your 3 favorite Red Zone Departments:

5. Please list 3 Red Zone Departments you would like to see improved or expanded.

6. Please give us any product suggestions you would like to see. And please be specific with any suggestions, for example: Men's red long sleeve baseball t-shirt with big logo on the chest and a sleeve print.

7. Please list 2 places you have shopped online for NON-Husker merchandise in the past year, besides NebraskaRedZone.com. (i.e. amazon.com, apple.com etc.)

8. Please rate the importance of the following categories when you are shopping online. 1 being the least important and 5 being very important.

9. Have you ordered from us using our 1-800 number?

10. If yes, please rate your ordering experience when using our 800 number. 1 being the worst and 5 being the best:

11. Rate your overall shopping experience with us in the following areas. 1 being the worst and 5 being the best:

12. List 2 places, besides the Red Zone, that you have bought Husker merchandise from in the past 2 years.

13. Why did you buy from somewhere other than the Red Zone?

14. How did you hear about or website?

15. What are your expectations for the 2010 Husker football season?