ZARA
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1
. What is your gender?
What is your gender?
Female
Male
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2
. How old are you?
How old are you?
17-21
22-26
27-31
32-36
37-41
42+
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3
. How often do you purchase clothing?
How often do you purchase clothing?
Once a Year
Once a Season
Once a Month
Once a Week
More than once a Week
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4
. Do you shop in ZARA?
Do you shop in ZARA?
Yes
No
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5
. If you could describe ZARA in one word, what would it be?
If you could describe ZARA in one word, what would it be?
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6
. Have you heard about the recent Greenpeace Detox campaign? (They are exposing retailers who use environmentally hazardous material in the manufacturing process.)
Have you heard about the recent Greenpeace Detox campaign? (They are exposing retailers who use environmentally hazardous material in the manufacturing process.)
Yes
No
7
. If your answer to Question 6 was 'Yes', how did you hear about it?
If your answer to Question 6 was 'Yes', how did you hear about it?
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8
. Has ZARA's exposure as a "Toxic" retailer influenced your attitude towards buying their produce? Why?
Has ZARA's exposure as a "Toxic" retailer influenced your attitude towards buying their produce? Why?
Yes
No
Other (please specify)
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9
. ZARA has since publicly committed to the detox plan. Has their response to this scandal altered your opinion of the brand? If so, in what way?
ZARA has since publicly committed to the detox plan. Has their response to this scandal altered your opinion of the brand? If so, in what way?
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10
. Will you shop at ZARA in the future, despite their part in the Greenpeace campaign?
Will you shop at ZARA in the future, despite their part in the Greenpeace campaign?
Yes
No
Maybe
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