Oprah Survey

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1. Which of the following Oprah Winfrey brands do you use each month, if any?
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2. Using adjectives, please state your current opinions or feelings toward Oprah Winfrey.
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3. I am more likely to buy a consumer product if I know that Oprah Winfrey has endorsed it.
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4. Please rate the following questions.
Strongly DisagreeDisagreeNeutralAgreeStrongly Agree
I feel that Oprah Winfrey is a genuine figure.
I feel that Oprah Winfrey is a relatable figure.
I am more likely to watch The Oprah Winfrey Show than any other talk show on TV.
I am less likely to form a negative opinion of Winfrey because she is so philanthropic.
My opinion of Winfrey changed for the better or for the worse after her endorsement of Barack Obama in 2008.
I feel that Oprah’s Winfrey’s “rags to riches” past has been a large reason for her success.
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5. Do you think Oprah’s motives are truly based on helping others, or do you believe that she solely wants to further market her “brand” in a positive way?
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6. In your opinion, why do you believe Oprah Winfrey has remained so successful over the past 25 years?
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7. Which of the following traits, if any, do you believe have been the most important aspects Winfrey’s success?
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8. Did Oprah Winfrey’s political endorsement of presidential candidate, Barack Obama, influence your votes or opinions of Obama? If yes, please state why.
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9. Do you think it was appropriate for Winfrey to endorse Obama in the 2008 presidential elections? Please state your opinions.
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