2011 Waddell & Reed Kansas City Marathon Survey

1. How did you hear about the 2012 Kevin Gray Father's Day Run? Check all that apply.

How did you hear about the 2012 Kevin Gray Father's Day Run? Check all that apply. Word of mouth

Newspaper

Television

Mailer/Brochure

KC Sports Commission Website

Billboard

E-blast

2. Rate the following elements associated with pre-registration, results, and our website:

	Very Satisfied	Satisfied	Neutral	Dissatisfied	Very Dissatisfied	N/A
Online registration process	*Rate the following elements associated with pre-registration, results, and our website: Online registration process Very Satisfied	Online registration process Satisfied	Online registration process Neutral	Online registration process Dissatisfied	Online registration process Very Dissatisfied	Online registration process N/A
Event website	Event website Very Satisfied	Event website Satisfied	Event website Neutral	Event website Dissatisfied	Event website Very Dissatisfied	Event website N/A
E-Newsletters	E-Newsletters Very Satisfied	E-Newsletters Satisfied	E-Newsletters Neutral	E-Newsletters Dissatisfied	E-Newsletters Very Dissatisfied	E-Newsletters N/A
Frequency of E-blasts	Frequency of E-blasts Very Satisfied	Frequency of E-blasts Satisfied	Frequency of E-blasts Neutral	Frequency of E-blasts Dissatisfied	Frequency of E-blasts Very Dissatisfied	Frequency of E-blasts N/A
Online results postings	Online results postings Very Satisfied	Online results postings Satisfied	Online results postings Neutral	Online results postings Dissatisfied	Online results postings Very Dissatisfied	Online results postings N/A
Online Merchandise Store	Online Merchandise Store Very Satisfied	Online Merchandise Store Satisfied	Online Merchandise Store Neutral	Online Merchandise Store Dissatisfied	Online Merchandise Store Very Dissatisfied	Online Merchandise Store N/A
Online Fundraising/ Donation process	Online Fundraising/ Donation process Very Satisfied	Online Fundraising/ Donation process Satisfied	Online Fundraising/ Donation process Neutral	Online Fundraising/ Donation process Dissatisfied	Online Fundraising/ Donation process Very Dissatisfied	Online Fundraising/ Donation process N/A
Social Media sites	Social Media sites Very Satisfied	Social Media sites Satisfied	Social Media sites Neutral	Social Media sites Dissatisfied	Social Media sites Very Dissatisfied	Social Media sites N/A

3. Rate your satisfaction with the Health and Fitness Expo where packet pickup was located:

	Very satisfied	Satisfied	Neutral	Dissatisfied	Very Dissatisfied
Quality of the booths	*Rate your satisfaction with the Health and Fitness Expo where packet pickup was located: Quality of the booths Very satisfied	Quality of the booths Satisfied	Quality of the booths Neutral	Quality of the booths Dissatisfied	Quality of the booths Very Dissatisfied
Location of the venue	Location of the venue Very satisfied	Location of the venue Satisfied	Location of the venue Neutral	Location of the venue Dissatisfied	Location of the venue Very Dissatisfied
Flow/movement of the layout	Flow/movement of the layout Very satisfied	Flow/movement of the layout Satisfied	Flow/movement of the layout Neutral	Flow/movement of the layout Dissatisfied	Flow/movement of the layout Very Dissatisfied
Main stage presentations	Main stage presentations Very satisfied	Main stage presentations Satisfied	Main stage presentations Neutral	Main stage presentations Dissatisfied	Main stage presentations Very Dissatisfied
Race info available	Race info available Very satisfied	Race info available Satisfied	Race info available Neutral	Race info available Dissatisfied	Race info available Very Dissatisfied
Parking options (3 hour parking)	Parking options (3 hour parking) Very satisfied	Parking options (3 hour parking) Satisfied	Parking options (3 hour parking) Neutral	Parking options (3 hour parking) Dissatisfied	Parking options (3 hour parking) Very Dissatisfied

4. The course was...

The course was... much more difficult than I had anticipated

a little more difficult than I had anticipated

about as difficult as I had anticipated

a little less difficult than I had anticipated

much less difficult than I had anticipated

5. How was your performance in this year's race?

How was your performance in this year's race? Much faster than expected

A little faster than expected

About as expected

A little slower than expected

Much slower than expected

6. Counting this race, how many races of this distance have you completed?

Counting this race, how many races of this distance have you completed? 1

2-3

4-5

6-7

8 or more

7. Rate your satisfaction of the elements associated with race day:

	Very satisfied	Satisfied	Neutral	Dissatisfied	Very Dissatisfied	N/A
Event medal	*Rate your satisfaction of the elements associated with race day: Event medal Very satisfied	Event medal Satisfied	Event medal Neutral	Event medal Dissatisfied	Event medal Very Dissatisfied	Event medal N/A
Event shirt	Event shirt Very satisfied	Event shirt Satisfied	Event shirt Neutral	Event shirt Dissatisfied	Event shirt Very Dissatisfied	Event shirt N/A
Directional signage along course	Directional signage along course Very satisfied	Directional signage along course Satisfied	Directional signage along course Neutral	Directional signage along course Dissatisfied	Directional signage along course Very Dissatisfied	Directional signage along course N/A
Race day parking	Race day parking Very satisfied	Race day parking Satisfied	Race day parking Neutral	Race day parking Dissatisfied	Race day parking Very Dissatisfied	Race day parking N/A
Aid Stations	Aid Stations Very satisfied	Aid Stations Satisfied	Aid Stations Neutral	Aid Stations Dissatisfied	Aid Stations Very Dissatisfied	Aid Stations N/A
Volunteers	Volunteers Very satisfied	Volunteers Satisfied	Volunteers Neutral	Volunteers Dissatisfied	Volunteers Very Dissatisfied	Volunteers N/A
Bands on course	Bands on course Very satisfied	Bands on course Satisfied	Bands on course Neutral	Bands on course Dissatisfied	Bands on course Very Dissatisfied	Bands on course N/A
Pace Groups	Pace Groups Very satisfied	Pace Groups Satisfied	Pace Groups Neutral	Pace Groups Dissatisfied	Pace Groups Very Dissatisfied	Pace Groups N/A
Finishline Festival	Finishline Festival Very satisfied	Finishline Festival Satisfied	Finishline Festival Neutral	Finishline Festival Dissatisfied	Finishline Festival Very Dissatisfied	Finishline Festival N/A
Spectator Support	Spectator Support Very satisfied	Spectator Support Satisfied	Spectator Support Neutral	Spectator Support Dissatisfied	Spectator Support Very Dissatisfied	Spectator Support N/A
Gear check	Gear check Very satisfied	Gear check Satisfied	Gear check Neutral	Gear check Dissatisfied	Gear check Very Dissatisfied	Gear check N/A
Number of restrooms	Number of restrooms Very satisfied	Number of restrooms Satisfied	Number of restrooms Neutral	Number of restrooms Dissatisfied	Number of restrooms Very Dissatisfied	Number of restrooms N/A

8. Rate your satisfaction of the elements associated with our Finish Line Festival area:

	Very satisfied	Satisfied	Neutral	Dissastisfied	Very Dissatisfied	N/A
Runner recovery (chip return, mylar blankets)	*Rate your satisfaction of the elements associated with our Finish Line Festival area: Runner recovery (chip return, mylar blankets) Very satisfied	Runner recovery (chip return, mylar blankets) Satisfied	Runner recovery (chip return, mylar blankets) Neutral	Runner recovery (chip return, mylar blankets) Dissastisfied	Runner recovery (chip return, mylar blankets) Very Dissatisfied	Runner recovery (chip return, mylar blankets) N/A
Communication at the finish line	Communication at the finish line Very satisfied	Communication at the finish line Satisfied	Communication at the finish line Neutral	Communication at the finish line Dissastisfied	Communication at the finish line Very Dissatisfied	Communication at the finish line N/A
Medical Tent	Medical Tent Very satisfied	Medical Tent Satisfied	Medical Tent Neutral	Medical Tent Dissastisfied	Medical Tent Very Dissatisfied	Medical Tent N/A
On-site results tent	On-site results tent Very satisfied	On-site results tent Satisfied	On-site results tent Neutral	On-site results tent Dissastisfied	On-site results tent Very Dissatisfied	On-site results tent N/A
Layout and design of festival area	Layout and design of festival area Very satisfied	Layout and design of festival area Satisfied	Layout and design of festival area Neutral	Layout and design of festival area Dissastisfied	Layout and design of festival area Very Dissatisfied	Layout and design of festival area N/A
Finish line flow	Finish line flow Very satisfied	Finish line flow Satisfied	Finish line flow Neutral	Finish line flow Dissastisfied	Finish line flow Very Dissatisfied	Finish line flow N/A
Food at Finish line	Food at Finish line Very satisfied	Food at Finish line Satisfied	Food at Finish line Neutral	Food at Finish line Dissastisfied	Food at Finish line Very Dissatisfied	Food at Finish line N/A
Entertainment/Activities	Entertainment/Activities Very satisfied	Entertainment/Activities Satisfied	Entertainment/Activities Neutral	Entertainment/Activities Dissastisfied	Entertainment/Activities Very Dissatisfied	Entertainment/Activities N/A

9. How resourceful was our staff and volunteers?

How resourceful was our staff and volunteers? Very resourceful

Somewhat resourceful

Not helpful

10. Rate the factors which influenced your decision to participate in the 2011 Waddell and Reed Kansas City Marathon with Ivy Funds:

	Very influential	Influential	Neutral	Not Very influential	Not a factor
Kansas City Destination	*Rate the factors which influenced your decision to participate in the 2011 Waddell and Reed Kansas City Marathon with Ivy Funds: Kansas City Destination Very influential	Kansas City Destination Influential	Kansas City Destination Neutral	Kansas City Destination Not Very influential	Kansas City Destination Not a factor
Reputation of the Event	Reputation of the Event Very influential	Reputation of the Event Influential	Reputation of the Event Neutral	Reputation of the Event Not Very influential	Reputation of the Event Not a factor
Running with Friends or Family	Running with Friends or Family Very influential	Running with Friends or Family Influential	Running with Friends or Family Neutral	Running with Friends or Family Not Very influential	Running with Friends or Family Not a factor
Bands on the course	Bands on the course Very influential	Bands on the course Influential	Bands on the course Neutral	Bands on the course Not Very influential	Bands on the course Not a factor
Finish Line Festival	Finish Line Festival Very influential	Finish Line Festival Influential	Finish Line Festival Neutral	Finish Line Festival Not Very influential	Finish Line Festival Not a factor
Time of year for Event	Time of year for Event Very influential	Time of year for Event Influential	Time of year for Event Neutral	Time of year for Event Not Very influential	Time of year for Event Not a factor
Scenic Course Design	Scenic Course Design Very influential	Scenic Course Design Influential	Scenic Course Design Neutral	Scenic Course Design Not Very influential	Scenic Course Design Not a factor
Collecting Elite Racing Medals	Collecting Elite Racing Medals Very influential	Collecting Elite Racing Medals Influential	Collecting Elite Racing Medals Neutral	Collecting Elite Racing Medals Not Very influential	Collecting Elite Racing Medals Not a factor
Geographic Proximity/ Convenience to Home	Geographic Proximity/ Convenience to Home Very influential	Geographic Proximity/ Convenience to Home Influential	Geographic Proximity/ Convenience to Home Neutral	Geographic Proximity/ Convenience to Home Not Very influential	Geographic Proximity/ Convenience to Home Not a factor
Fun Activities/ Amenities nearby	Fun Activities/ Amenities nearby Very influential	Fun Activities/ Amenities nearby Influential	Fun Activities/ Amenities nearby Neutral	Fun Activities/ Amenities nearby Not Very influential	Fun Activities/ Amenities nearby Not a factor
Raise money for charity	Raise money for charity Very influential	Raise money for charity Influential	Raise money for charity Neutral	Raise money for charity Not Very influential	Raise money for charity Not a factor
Health and wellness	Health and wellness Very influential	Health and wellness Influential	Health and wellness Neutral	Health and wellness Not Very influential	Health and wellness Not a factor
Check Marathon off my "bucket" list	Check Marathon off my "bucket" list Very influential	Check Marathon off my "bucket" list Influential	Check Marathon off my "bucket" list Neutral	Check Marathon off my "bucket" list Not Very influential	Check Marathon off my "bucket" list Not a factor

11. What did you think of this year's Race Store merchandise selection?

What did you think of this year's Race Store merchandise selection? I liked it

I liked it, but need more options

It was not very good

12. Did you purchase any merchandise?

Did you purchase any merchandise? Yes, at Expo or on race day

Yes, online race store

13. Do you feel the race was a good value for your entry fee?

Do you feel the race was a good value for your entry fee? Yes

14. What factors would influence your decision to pay a higher race entry fee? Check all that apply.

What factors would influence your decision to pay a higher race entry fee? Check all that apply. Upgraded event shirt (technical tee)

Bigger Finisher Medal

"Schwag bag"

VIP Experience

Headlining Band at Finish Line Festival

15. Rate your satisfaction with our new Virtual Race Bag received via e-mail prior and post race:

Rate your satisfaction with our new Virtual Race Bag received via e-mail prior and post race: Very satisfied

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

16. Rate your overall experience at the 2011 Waddell and Reed Kansas City Marathon with Ivy Funds:

Rate your overall experience at the 2011 Waddell and Reed Kansas City Marathon with Ivy Funds: Very satisfied

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

17. Would you recommend this race to others?

Would you recommend this race to others? Definitely

Possibly

Probably Not

Definitely Not

18. Will you run in the Waddell and Reed Kansas City Marathon again in the future?

Will you run in the Waddell and Reed Kansas City Marathon again in the future? Definitely

Possibly

Probably Not

Definitely Not

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2011 Waddell & Reed Kansas City Marathon
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