Please complete this brief questionnaire. It will take less than 10 minutes. Please note that individual responses will not be reported. Answers will be reported on an aggregated basis. In certain cases the IPM may segment the answers although it will be careful not to reveal the identities of any individuals or businesses through such an approach.

As background, in January 2010, the IPM announced that it had secured commitment from all key grocery retailers in the UK that they would abide by the general coupon policy of not accepting coupons from consumers unless the product on promotion had been purchased. We would like to ask a few questions to understand your experience of coupons since this time and specifically your experience of coupon misredemption.

Just as a reminder, coupon misredemption is when an individual consumer redeems a coupon and the promoted product is not in their shopping basket. Malredemption, often confused with misredemption, is more serious fraud, usually perpetrated by organised gangs and sometimes involving collusion by retailer staff, resulting in attempts to claim significant sums from brand owners.
1. Please indicate if you are a Brand Owner, a Clearing Agency, a Promotional Insurance Agency, or fit into another category.
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2. Please provide the name of the company you work for or, if you would prefer your responses to remain anonymous, please indicate which is the principal product category in which you operate.
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3. In the course of a year, how many coupon campaigns do you undertake, either directly or as an agency?
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4. How serious a problem do you regard coupon misredemption today?
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5. What percentage of your coupon redemptions do you estimate to be attributable to misredemption?
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6. Do you have any sense of the annual cost of misredemption to your business?
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7. Since January 2010, when the key grocery retailers agreed to abide by the coupon policy, do you believe misredmption as an issue (and cost) has improved, worsened or stayed the same.
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8. By major grocery retailer please indicate your perception of whether the problem of coupon misredemption - has improved, worsened or stayed the same?
ImprovedWorsenedStayed the sameDon't know
Asda
Morrisons
Sainsbury's
Tesco
Waitrose
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9. For those retailers that have stayed the same or worsened, how serious does the problem remain?
Not applicableVery seriousSomewhat seriousMinor concernNot at all seriousDon't know
Asda
Morrisons
Sainsbury's
Tesco
Waitrose
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10. How serious a problem do you regard coupon malredemption today?
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11. The IPM has been campaigning on behalf of brand owners and agencies to persuade retailers to understand the real dangers of coupon misredemption and malredemption. It has also tried to persuade retailers to take some steps to reduce occurrences. How interested are you in the IPM continuing with this campaign to minimise misredemption and malredemption on behalf of its members and the broader community of coupon issuers?
12. As part of its ongoing campaign to maintain pressure on UK grocery retailers the IPM is trying to build up a case file of examples of misredemption and malredemption. Would you be willing to provide further information about misredemption or malredemption, either anonymously or on a named basis? If you would be prepared to provide us with further data, please provide a contact email address we can use to discuss what evidence you can provide. Nothing will be published without prior approval.