Please complete this brief questionnaire. It will take less than 10 minutes. Please note that individual responses will not be reported. Answers will be reported on an aggregated basis. In certain cases the IPM may segment the answers although it will be careful not to reveal the identities of any individuals or businesses through such an approach.
As background, in January 2010, the IPM announced that it had secured commitment from all key grocery retailers in the UK that they would abide by the general coupon policy of not accepting coupons from consumers unless the product on promotion had been purchased. We would like to ask a few questions to understand your experience of coupons since this time and specifically your experience of coupon misredemption.
Just as a reminder, coupon misredemption is when an individual consumer redeems a coupon and the promoted product is not in their shopping basket. Malredemption, often confused with misredemption, is more serious fraud, usually perpetrated by organised gangs and sometimes involving collusion by retailer staff, resulting in attempts to claim significant sums from brand owners.