Path of the Blue Eye Project Community Survey
Exit this survey >>
 

1. Path of the Blue Eye Project Community Survey

 
In 2009, we launched a unique initiative called the Path of the Blue Eye Project. The Project is nearly three years old and we continue to focus on helping health marketing communications professionals collaborate more frequently, educate themselves and share knowledge -- regardless of their geographic location and industry specialization.

As we approach our three year anniversary (in February 2012), we thought we'd take a moment to poll our community to better understand how you use the Project's many resources and how we can help you excel. We're especially interested in determining how we can encourage more of you to share what you know with others.

Please take a few minutes to complete this survey. As an incentive, you'll have a chance to win one of two $15 Amazon gift cards.

Your responses will help us shape the future of the Project.

Thank you for your support.

1. Please tell us about yourself.

2. Are you a member of our knowledge community Living the Path?

3. How do you engage with the Path of the Blue Eye Project? (Please select all applicable answers.)

4. Please tell us how valuable you find the Project's educational activities/resources. (1 = Least Valuable 5 = Most Valuable)

 1 [Least Valuable]2345 [Most Valuable]N/A [I do not use or are unaware of this resource]
Our Tweets (via @blueeyepath)
Our blog (Walking the Path)
Our podcast series, fyi: health marcomms
Our listserv and Q&A Center
Our event series, unNiched
Articles, blog posts data summaries and case studies published on our wiki and knowledge community, Living the Path

5. The Path of the Blue Eye Project has attracted people from a variety of geographic regions and a diverse range of health marketing communications industry specializations and approaches. We'd like your opinion on a potential and current ideas we have for bringing the community closer together -- live and virtually.

 1 [Not Intersted]2345 [Very Interested]N/A [I'm not sure]
Continuing our intimate live breakfast series, unNiched(micro), where we hold events focusing on health marketing innovation, digital health, gamification and more
Holding a major one day event -- perhaps in conjunction with Social Media Week specifically for health marketing communications professionals
1/2 Day "Virtual Conferences" featuring workshops, presentations and Q&A sessions

6. Please provide us with any ideas YOU have about activities/events we can hold to bring the extended Path community together for collaboration and education.

7. The Project is a sprawling affair, with a diverse and rich array of content and activities. Given this, a common question we often receive is "how do I start?" We're thinking about holding a series of twice monthly Webinars designed to teach people how to participate in and navigate through the Path community. Would you be interested in participating in a Webinar?

8. We have toyed with developing an incentive program to encourage more contributions to the community. What do you think of this idea? What types of incentives would be attractive?

9. Since the launch of the Project, we have received a number of requests to provide sponsored content to community members. How comfortable would you be receiving sponsored content -- if it were clearly marked as "Sponsored" in tweets, e-mail, communications and other distribution channels?

(By the way, if you are interested in learning about potential sponsorship opportunities with the Project, please get in contact).

10. Thank you for taking this survey. If you are not a member of our knowledge community, Living the Path, please register today, by clicking here. If you have any additional comments or suggestions for the project, please provide them below.