Magic Customer Survey 2013

 
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1. Please tell us about yourself (check all that apply)
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2. overall, how much more or less did you ski or ride this season than typical years? Please explain why below
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3. What are the most important reasons for coming to Magic Mountain over other areas?
Not important at allLess ImportantSomewhat importantImportantVery Important
Challenge of terrain
Natural snow
Uncrowded slopes
Apres ski experience
Glade/woods skiing
Community spirit
Beginner Area
Groomed slopes
Lack of long lift lines
Lift system
Open mid-week
Variety of terrain
Snowmaking
Terrain Park
Tubing Park
Price of passes or tickets
Quality of food
Family friendly atmosphere
Youth race or freeski programs
Number of trails open
Ski school
4. If you went to a ski area other than Magic this past season, what were the most important reasons to choose that area over Magic?
Not Important at allLess importantSomewhat importantImportantVery Important
Ski school
Uncrowded slopes
Lift System
Lack of long lift lines
Youth race or freeski programs
Challenge of terrain
Variety of terrain
Quality of food
Apres ski experience
Glade/woods skiing
Tubing Park
Number of trails open
Snowmaking
Beginner area
Open mid week
Terrain Park
Family friendly atmosphere
Groomed slopes
Price of passes or tickets
Community spirit
Natural snow
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5. Please rate the following from your trips to and experiences with Magic this past season
PoorFairGoodExcellentN/A
Overall experience
Value for money
Staff friendliness
Staff appearance
Food quality at downstairs grill
Food service at downstairs grill
Food quality at upstairs Black Line Tavern
Food service at upstairs Black Line Tavern
Beverage quality at upstairs Black Line Tavern
Beverage service at upstairs Black Line Tavern
Music at Black Line Tavern
Food pricing
Beverage pricing
Food variety and availability
Beverage variety and availability
Management
Ticket office
Ski school
Rental shop
Ski shop
Lift attendants
Lift lines
Lift operations
Lodge appearance and cleanliness
Parking
Ski patrol
Snowmaking
Quality of snow
Snow reporting
Alpine Update emails
Website
Facebook page
Twitter feed
Youtube channel
Online purchasing
Trail Grooming
Trail availability for your type of ability
Youth race, freeride and development program
Ski instructors
Tubing
Events (ex: New year's, Retro Party, Torch Light parade, spring fling)
Phone system and response
Email system and response
Hotel/inn/Rental options
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6. Please rate the following potential future activities in terms of negatively or postively effecting your experience at Magic
NegativeSomewhat negativeNo effect either postively or negativelySomewhat positivePositive
Provide more music events/concerts at Black Line Tavern in Summer
Establish a day care center or baby-sitting service
Pave parking lots
Create women-focused ski programs
Add snowboarding to chiidren's Alpine Training Center Freeride Program
Enhance children's programs
Provide more summer oudoor recreational offerings besides TimberQuest Obstacle Courses/Zip Lines
Provide more live night time music events/concerts at the Black Line Tavern in Winter
Expand terrain access by cutting new trails
Offer back country, off-piste touring programs
Update tickets for scanning
Build a high-speed lift to the top
Refurbish inside of base lodge
Enhance ski school
Provide in-season storage lockers
Finish mid-mountain lift to improve access to easier terrain and open earlier in season
Expand terrain access by clearing new woods/glades
Have full-time customer service representatives
Build full featured terrain park
Keep lift system non-high speed but ensure reliability and beautification
Operate Friday-Sunday only, plus Holiday weeks & midweek Powder Days
Expand capacity and coverage of snowmaking system
Operate 7 days a week during the ski season
Create new, separate beginner/learning area with non-handle tow lift ("magic carpet")
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7. Will you buy a season pass or card to Magic next season? If not, please explain
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8. Will you recommend a friend to ski or ride Magic next year? Please explain if no
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9. What is Magic's single biggest advantage over other ski areas? One thing only please
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10. What is Magic's single biggest disadvantage versus other ski areas? One thing only please; and, Thank You for participating!
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