Magic Customer Survey 2013

 
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1. Please tell us about yourself (check all that apply)
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2. overall, how much more or less did you ski or ride this season than typical years? Please explain why below
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3. What are the most important reasons for coming to Magic Mountain over other areas?
Not important at allLess ImportantSomewhat importantImportantVery Important
Natural snow
Challenge of terrain
Family friendly atmosphere
Youth race or freeski programs
Lack of long lift lines
Snowmaking
Community spirit
Variety of terrain
Tubing Park
Lift system
Ski school
Quality of food
Open mid-week
Uncrowded slopes
Terrain Park
Beginner Area
Price of passes or tickets
Glade/woods skiing
Apres ski experience
Number of trails open
Groomed slopes
4. If you went to a ski area other than Magic this past season, what were the most important reasons to choose that area over Magic?
Not Important at allLess importantSomewhat importantImportantVery Important
Glade/woods skiing
Tubing Park
Uncrowded slopes
Variety of terrain
Terrain Park
Lift System
Apres ski experience
Youth race or freeski programs
Challenge of terrain
Natural snow
Groomed slopes
Quality of food
Family friendly atmosphere
Community spirit
Open mid week
Price of passes or tickets
Beginner area
Number of trails open
Snowmaking
Lack of long lift lines
Ski school
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5. Please rate the following from your trips to and experiences with Magic this past season
PoorFairGoodExcellentN/A
Overall experience
Value for money
Staff friendliness
Staff appearance
Food quality at downstairs grill
Food service at downstairs grill
Food quality at upstairs Black Line Tavern
Food service at upstairs Black Line Tavern
Beverage quality at upstairs Black Line Tavern
Beverage service at upstairs Black Line Tavern
Music at Black Line Tavern
Food pricing
Beverage pricing
Food variety and availability
Beverage variety and availability
Management
Ticket office
Ski school
Rental shop
Ski shop
Lift attendants
Lift lines
Lift operations
Lodge appearance and cleanliness
Parking
Ski patrol
Snowmaking
Quality of snow
Snow reporting
Alpine Update emails
Website
Facebook page
Twitter feed
Youtube channel
Online purchasing
Trail Grooming
Trail availability for your type of ability
Youth race, freeride and development program
Ski instructors
Tubing
Events (ex: New year's, Retro Party, Torch Light parade, spring fling)
Phone system and response
Email system and response
Hotel/inn/Rental options
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6. Please rate the following potential future activities in terms of negatively or postively effecting your experience at Magic
NegativeSomewhat negativeNo effect either postively or negativelySomewhat positivePositive
Establish a day care center or baby-sitting service
Build full featured terrain park
Operate Friday-Sunday only, plus Holiday weeks & midweek Powder Days
Provide in-season storage lockers
Expand capacity and coverage of snowmaking system
Provide more music events/concerts at Black Line Tavern in Summer
Offer back country, off-piste touring programs
Enhance ski school
Provide more summer oudoor recreational offerings besides TimberQuest Obstacle Courses/Zip Lines
Enhance children's programs
Refurbish inside of base lodge
Create women-focused ski programs
Finish mid-mountain lift to improve access to easier terrain and open earlier in season
Expand terrain access by cutting new trails
Create new, separate beginner/learning area with non-handle tow lift ("magic carpet")
Keep lift system non-high speed but ensure reliability and beautification
Provide more live night time music events/concerts at the Black Line Tavern in Winter
Expand terrain access by clearing new woods/glades
Update tickets for scanning
Build a high-speed lift to the top
Operate 7 days a week during the ski season
Add snowboarding to chiidren's Alpine Training Center Freeride Program
Have full-time customer service representatives
Pave parking lots
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7. Will you buy a season pass or card to Magic next season? If not, please explain
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8. Will you recommend a friend to ski or ride Magic next year? Please explain if no
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9. What is Magic's single biggest advantage over other ski areas? One thing only please
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10. What is Magic's single biggest disadvantage versus other ski areas? One thing only please; and, Thank You for participating!
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