Magic Customer Survey 2013

 
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1. Please tell us about yourself (check all that apply)
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2. overall, how much more or less did you ski or ride this season than typical years? Please explain why below
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3. What are the most important reasons for coming to Magic Mountain over other areas?
Not important at allLess ImportantSomewhat importantImportantVery Important
Number of trails open
Apres ski experience
Groomed slopes
Beginner Area
Community spirit
Lift system
Family friendly atmosphere
Youth race or freeski programs
Challenge of terrain
Quality of food
Ski school
Uncrowded slopes
Price of passes or tickets
Open mid-week
Variety of terrain
Natural snow
Glade/woods skiing
Tubing Park
Terrain Park
Snowmaking
Lack of long lift lines
4. If you went to a ski area other than Magic this past season, what were the most important reasons to choose that area over Magic?
Not Important at allLess importantSomewhat importantImportantVery Important
Open mid week
Challenge of terrain
Variety of terrain
Price of passes or tickets
Glade/woods skiing
Beginner area
Tubing Park
Quality of food
Community spirit
Natural snow
Family friendly atmosphere
Lift System
Uncrowded slopes
Youth race or freeski programs
Number of trails open
Snowmaking
Lack of long lift lines
Groomed slopes
Ski school
Apres ski experience
Terrain Park
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5. Please rate the following from your trips to and experiences with Magic this past season
PoorFairGoodExcellentN/A
Overall experience
Value for money
Staff friendliness
Staff appearance
Food quality at downstairs grill
Food service at downstairs grill
Food quality at upstairs Black Line Tavern
Food service at upstairs Black Line Tavern
Beverage quality at upstairs Black Line Tavern
Beverage service at upstairs Black Line Tavern
Music at Black Line Tavern
Food pricing
Beverage pricing
Food variety and availability
Beverage variety and availability
Management
Ticket office
Ski school
Rental shop
Ski shop
Lift attendants
Lift lines
Lift operations
Lodge appearance and cleanliness
Parking
Ski patrol
Snowmaking
Quality of snow
Snow reporting
Alpine Update emails
Website
Facebook page
Twitter feed
Youtube channel
Online purchasing
Trail Grooming
Trail availability for your type of ability
Youth race, freeride and development program
Ski instructors
Tubing
Events (ex: New year's, Retro Party, Torch Light parade, spring fling)
Phone system and response
Email system and response
Hotel/inn/Rental options
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6. Please rate the following potential future activities in terms of negatively or postively effecting your experience at Magic
NegativeSomewhat negativeNo effect either postively or negativelySomewhat positivePositive
Build a high-speed lift to the top
Build full featured terrain park
Enhance ski school
Create new, separate beginner/learning area with non-handle tow lift ("magic carpet")
Keep lift system non-high speed but ensure reliability and beautification
Offer back country, off-piste touring programs
Refurbish inside of base lodge
Provide more live night time music events/concerts at the Black Line Tavern in Winter
Provide more summer oudoor recreational offerings besides TimberQuest Obstacle Courses/Zip Lines
Operate 7 days a week during the ski season
Finish mid-mountain lift to improve access to easier terrain and open earlier in season
Create women-focused ski programs
Update tickets for scanning
Have full-time customer service representatives
Operate Friday-Sunday only, plus Holiday weeks & midweek Powder Days
Provide in-season storage lockers
Provide more music events/concerts at Black Line Tavern in Summer
Add snowboarding to chiidren's Alpine Training Center Freeride Program
Expand terrain access by cutting new trails
Establish a day care center or baby-sitting service
Expand capacity and coverage of snowmaking system
Expand terrain access by clearing new woods/glades
Pave parking lots
Enhance children's programs
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7. Will you buy a season pass or card to Magic next season? If not, please explain
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8. Will you recommend a friend to ski or ride Magic next year? Please explain if no
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9. What is Magic's single biggest advantage over other ski areas? One thing only please
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10. What is Magic's single biggest disadvantage versus other ski areas? One thing only please; and, Thank You for participating!
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