Specialty Coffee Association of America - Industry Update (2Q10)
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1
. Please indicate which of the following best describe your year-over-year sales trends for the following months:
Down 20% or more
Down 15-19%
Down 10-14%
Down 5-9%
Down 1-4%
Flat
Up 1-4%
Up 5-9%
Up 10-14%
Up 15-19%
Up 20% or more
April
*
Please indicate which of the following best describe your year-over-year sales trends for the following months: April Down 20% or more
April Down 15-19%
April Down 10-14%
April Down 5-9%
April Down 1-4%
April Flat
April Up 1-4%
April Up 5-9%
April Up 10-14%
April Up 15-19%
April Up 20% or more
May
May Down 20% or more
May Down 15-19%
May Down 10-14%
May Down 5-9%
May Down 1-4%
May Flat
May Up 1-4%
May Up 5-9%
May Up 10-14%
May Up 15-19%
May Up 20% or more
June
June Down 20% or more
June Down 15-19%
June Down 10-14%
June Down 5-9%
June Down 1-4%
June Flat
June Up 1-4%
June Up 5-9%
June Up 10-14%
June Up 15-19%
June Up 20% or more
2
. Please indicate which of the following best describe how your sales performed compared to your expectations:
Much Worse
Worse
Same
Better
Much Better
April
*
Please indicate which of the following best describe how your sales performed compared to your expectations: April Much Worse
April Worse
April Same
April Better
April Much Better
May
May Much Worse
May Worse
May Same
May Better
May Much Better
June
June Much Worse
June Worse
June Same
June Better
June Much Better
3
. Please indicate which of the following best describe how traffic and average ticket performed (on a year-over-year basis) over the last 3 months:
Down 20% or more
Down 15-19%
Down 10-14%
Down 5-9%
Down 1-4%
Flat
Up 1-4%
Up 5-9%
Up 10-14%
Up 15-19%
Up 20% or more
Traffic
*
Please indicate which of the following best describe how traffic and average ticket performed (on a year-over-year basis) over the last 3 months: Traffic Down 20% or more
Traffic Down 15-19%
Traffic Down 10-14%
Traffic Down 5-9%
Traffic Down 1-4%
Traffic Flat
Traffic Up 1-4%
Traffic Up 5-9%
Traffic Up 10-14%
Traffic Up 15-19%
Traffic Up 20% or more
Ticket
Ticket Down 20% or more
Ticket Down 15-19%
Ticket Down 10-14%
Ticket Down 5-9%
Ticket Down 1-4%
Ticket Flat
Ticket Up 1-4%
Ticket Up 5-9%
Ticket Up 10-14%
Ticket Up 15-19%
Ticket Up 20% or more
4
. What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?
What are the top 2-3 factors that are causing the sales improvements/declines you experienced over the last 3 months?
5
. Please indicate which of the following best describe your expectations for overall sales for the next three months (July, August, September) on a year-over-year basis:
Please indicate which of the following best describe your expectations for overall sales for the next three months (July, August, September) on a year-over-year basis:
Down 20%+
Down 15-19%
Down 10-14%
Down 5-9%
Down 1-4%
Flat
Up 1-4%
Up 5-9%
Up 10-14%
Up 15-19%
Up 20%+
6
. Have you revised your sales forecasts during the last three months?
Have you revised your sales forecasts during the last three months?
No
Up
Down
7
. On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):
On a scale of 1-10, how would you rank the competitive landscape for specialty coffee over the last 3 months (1= not competitive, 10 = very competitive):
1
2
3
4
5
6
7
8
9
10
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