S E R V I T I Z E - Service Design
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Research Questions
Thank you for taking the time to answer this brief survey. Please visit our website to find out more about Servitize: www.servitize.com
1
. What is the nature of your business?
What is the nature of your business?
Manufacturing products
Providing services
Providing products and services
Public Service Provider
Other
Other (please specify)
2
. Do you generate revenue and profit from services?
Do you generate revenue and profit from services?
Yes, both revenue and profit
Revenue but it is not profitable
No revenue
Please comment
3
. Do you believe that services will play a greater or lesser part of your future business plans?
Do you believe that services will play a greater or lesser part of your future business plans?
Greater part
Lesser part
No change
Other
Other (please specify)
4
. Who in your organisation decides on what new services to offer your customers?
Who in your organisation decides on what new services to offer your customers?
Owner/CEO
Customer Service
Marketing
Sales
Production/Operations
No-one
Other
Other (please specify)
5
. Do you have a process for designing new service offerings?
Do you have a process for designing new service offerings?
Yes
No
Please comment
6
. Is everyone involved in the delivery of service aware of their role in the process?
Is everyone involved in the delivery of service aware of their role in the process?
Yes
No
Please comment
7
. Do you ask your customers what services they would like you to offer?
Do you ask your customers what services they would like you to offer?
Yes
No
Please comment
8
. Do you believe that the services you offer could be designed better?
Do you believe that the services you offer could be designed better?
Yes
No
Don't know
Please comment
9
. Would you use an external company to help redesign your service offerings?
Would you use an external company to help redesign your service offerings?
Yes
No
Don't know
It depends
What does it depend on?
*
10
. Would you be interested in a follow-up discussion about the benefits of service design for your business?
Would you be interested in a follow-up discussion about the benefits of service design for your business?
Yes
No
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