2010 R_SymphonyNonsubscriber

1. The Racine Symphony Orchestra Audience Experience Survey

The Racine Symphony has played an important role in Racine's cultural life for 80 years. As part of the RSO's Strategic Planning process, we are surveying people who do not currently attend our concerts. Your input and ideas will help us gage community interest in the entertainment we offer and help us better serve our community.

The survey should take about 10 minutes. Please respond at your earliest convenience. You may respond anonymously.

Survey results will be available on our website. The Racine Symphony Orchestra is in the midst of an exciting 2010-2011 Season. For details or to purchase tickets, please visit our website: www.racinesymphony.org
Thanks for your help.

1. What kinds of music do you listen to? (Check all that apply.)

What kinds of music do you listen to? (Check all that apply.) Rock

Pop Rock

Oldies

Western Classical

Non-Western Classical

Pops (movie tunes, George Gershwin, etc.)

Jazz

Blues

Country

Reggae

Hip-Hop

Folk

Bluegrass

World

Dance

Celtic

Latin

New Age

Avant Garde

2. How often do you attend live concerts?

How often do you attend live concerts? Once per year

2-4

5-10

More than 10

Never

3. Where do you typically listen to live music? (Check all that apply.)

Where do you typically listen to live music? (Check all that apply.) Festivals (Party on the Pavement, Taste of Chicago, Milwaukee Summerfest)

At a bar or coffee house

Concert venue

Other (please specify)

4. What affects your decision to attend a live performance? (Check all that apply.)

What affects your decision to attend a live performance? (Check all that apply.) Performer

Type of music

Heard specific music/performer online or on the radio

Way to spend time with friends

Reasonable ticket price

Venue is fast, easy to reach

Venue has comfortably seating, good acoustics

Venue offers convenient parking

5. Did you know that Racine has a symphony orchestra?

Did you know that Racine has a symphony orchestra? Yes

6. Do you believe a symphony orchestra is an important cultural amenity for Racine?

Do you believe a symphony orchestra is an important cultural amenity for Racine? Yes

Yes, but I think that other music options in the broader geographic area serve that need.

7. If you are aware of the RSO, but have not attended a concert, why? (Check all that apply.)

If you are aware of the RSO, but have not attended a concert, why? (Check all that apply.) Too busy

I don't know anyone who attends/has attended.

I've never attended a classical concert and don't think I'd enjoy it.

Cost of tickets is too high.

I don't know where the RSO plays.

I've never seen or heard any RSO advertising or promotion.

I don't know where to buy tickets.

The music the RSO plays is for older people.

Other (please specify)

8. Do you currently or have you ever attended any of the following? (Check all the apply.)

	Season ticket holder	Attend occasionally
Milwaukee Symphony	Do you currently or have you ever attended any of the following? (Check all the apply.) Milwaukee Symphony Season ticket holder	Milwaukee Symphony Attend occasionally
Chicago Symphony	Chicago Symphony Season ticket holder	Chicago Symphony Attend occasionally
Kenosha Symphony	Kenosha Symphony Season ticket holder	Kenosha Symphony Attend occasionally
Madison Symphony	Madison Symphony Season ticket holder	Madison Symphony Attend occasionally
Racine Concert Band	Racine Concert Band Season ticket holder	Racine Concert Band Attend occasionally
UW Parkside Community Orchestra	UW Parkside Community Orchestra Season ticket holder	UW Parkside Community Orchestra Attend occasionally
The Wisconsin Philharmonic	The Wisconsin Philharmonic Season ticket holder	The Wisconsin Philharmonic Attend occasionally
Lakeshore Youth Philharmonic and Sinfonia	Lakeshore Youth Philharmonic and Sinfonia Season ticket holder	Lakeshore Youth Philharmonic and Sinfonia Attend occasionally
Milwaukee Youth Symphony	Milwaukee Youth Symphony Season ticket holder	Milwaukee Youth Symphony Attend occasionally
UW Parkside Arts Alive	UW Parkside Arts Alive Season ticket holder	UW Parkside Arts Alive Attend occasionally
Lake Geneva Orchestra	Lake Geneva Orchestra Season ticket holder	Lake Geneva Orchestra Attend occasionally
Racine Kiwannis Youth Orchestra	Racine Kiwannis Youth Orchestra Season ticket holder	Racine Kiwannis Youth Orchestra Attend occasionally
Racine Philharmonic Summer Concerts	Racine Philharmonic Summer Concerts Season ticket holder	Racine Philharmonic Summer Concerts Attend occasionally
Choral Arts Society Concerts	Choral Arts Society Concerts Season ticket holder	Choral Arts Society Concerts Attend occasionally

Other (please specify)

9. If you attend other classical concerts regularly, what do you value about the experience?(Check all that apply.)

If you attend other classical concerts regularly, what do you value about the experience?(Check all that apply.) Appreciate hearing live music

Appreciate classical music

Appreciate POPS music

Specific program appealed to me

Music Director/Conductor

Soloist

Good value for the money

An evening with friends

Other reasons? Please specify

10. The RSO is committed to Educational Programs for Racine's youth. These include the Young Artists Competition for area high school musicians (winner receives scholarship and performing opportunity), high school choirs performing at the annual Holiday Pops concert, free concerts by RSO musicians for 5th graders (includes homeschool), Side by Side (local youth playing next to professional musicians in an RSO concert) and an Artist in Residence program.

Are you aware of these educational outreach programs?

The RSO is committed to Educational Programs for Racine's youth. These include the Young Artists Competition for area high school musicians (winner receives scholarship and performing opportunity), high school choirs performing at the annual Holiday Pops concert, free concerts by RSO musicians for 5th graders (includes homeschool), Side by Side (local youth playing next to professional musicians in an RSO concert) and an Artist in Residence program. Are you aware of these educational outreach programs? Answered in previous RSO 2010 survey

Yes

I have heard about them, but don't know details.

I would like to know more about your educational outreach.

Please suggest ways to expand our youth outreach.

11. If you attended RSO concerts in the past but no longer do, please tells us why. (Check all that apply.)

If you attended RSO concerts in the past but no longer do, please tells us why. (Check all that apply.) Too busy (schedule conflicts)

Cost of tickets

Program selections

Quality of performance

Nobody to go with

Too far to go

Don't like performance venues

Feel unsafe parking

Other reasons? Please specify

12. Would you be likely to hear advertising about upcoming RSO concerts from any of the sources listed below? (Check all that apply.)

Would you be likely to hear advertising about upcoming RSO concerts from any of the sources listed below? (Check all that apply.) Racine Journal Times

Racine Post

WGTD Radio

WRJN Radio

WPR Radio

Light Rock Radio

RSO website

Newsletter/website from another organization

If you listen to the radio, please tell us the stations to which you are most likely to listen.

13. Please share your ideas for making classical music and the RSO more attractive to potential concert goers.

Please share your ideas for making classical music and the RSO more attractive to potential concert goers.

14. What is your zip code?

What is your zip code?

15. Your gender?

Your gender? Male

Female

16. Your age bracket?

Your age bracket? Under 18

18-24

25-34

35-44

45-54

55-64

65-70

71-80

80+

17. Highest level of education achieved.

Highest level of education achieved. Some High School or Grammar School Diploma

High School Diploma or equivalent

Some college

Technical degree

Two Year Degree

Bachelor's Degree

Master's Degree or equivalent or beyond

18. OPTIONAL

We will hold a Random Drawing and the winner will receive ONE PAIR OF TICKETS for our APRIL 16, 2011 "RSO Presents - Celebrating Teens" Concert. If you wish to participate, please provide your name, telephone number, and email address:

OPTIONAL We will hold a Random Drawing and the winner will receive ONE PAIR OF TICKETS for our APRIL 16, 2011 "RSO Presents - Celebrating Teens" Concert. If you wish to participate, please provide your name, telephone number, and email address: Name
Telephone Number
Email Address

19. If you would like to learn more about the RSO and be added to our mailing list, please provide your contact information. Thank you!

If you would like to learn more about the RSO and be added to our mailing list, please provide your contact information. Thank you! Name
Telephone Number
Email Address

Thank you for taking the time to complete this survey. We hope to see you at an RSO concert soon.

2010 R_SymphonyNonsubscriber_Survey 3

1. The Racine Symphony Orchestra Audience Experience Survey

1. What kinds of music do you listen to? (Check all that apply.)

2. How often do you attend live concerts?

3. Where do you typically listen to live music? (Check all that apply.)

4. What affects your decision to attend a live performance? (Check all that apply.)

5. Did you know that Racine has a symphony orchestra?

6. Do you believe a symphony orchestra is an important cultural amenity for Racine?

7. If you are aware of the RSO, but have not attended a concert, why? (Check all that apply.)

8. Do you currently or have you ever attended any of the following? (Check all the apply.)

9. If you attend other classical concerts regularly, what do you value about the experience?(Check all that apply.)

11. If you attended RSO concerts in the past but no longer do, please tells us why. (Check all that apply.)

12. Would you be likely to hear advertising about upcoming RSO concerts from any of the sources listed below? (Check all that apply.)

13. Please share your ideas for making classical music and the RSO more attractive to potential concert goers.

14. What is your zip code?

15. Your gender?

16. Your age bracket?

17. Highest level of education achieved.

18. OPTIONALWe will hold a Random Drawing and the winner will receive ONE PAIR OF TICKETS for our APRIL 16, 2011 "RSO Presents - Celebrating Teens" Concert. If you wish to participate, please provide your name, telephone number, and email address:

19. If you would like to learn more about the RSO and be added to our mailing list, please provide your contact information. Thank you!

18. OPTIONAL

We will hold a Random Drawing and the winner will receive ONE PAIR OF TICKETS for our APRIL 16, 2011 "RSO Presents - Celebrating Teens" Concert. If you wish to participate, please provide your name, telephone number, and email address: