Discount Retail Survey

2. What is your approximate average household income?

What is your approximate average household income? $0-$24,999

$25,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000-$174,999

$175,000-$199,999

$200,000 and up

Other (please specify)

3. Which of the following stores have you shopped at?

Which of the following stores have you shopped at? Walmart

Macy's

JC Penney

TJ Maxx

Nordstrom Rack

Ross Dress for Less

Target

Burlington Coat Factory

Marshalls

Kohl's

Sears

Century 21

Loehmanns

Other (please specify)

4. Which of the following are the most important when shopping for your family?

	Not important	Consider it, but not important	Pretty important	Very important
Great selection	*Which of the following are the most important when shopping for your family? Great selection Not important	Great selection Consider it, but not important	Great selection Pretty important	Great selection Very important
Great prices	Great prices Not important	Great prices Consider it, but not important	Great prices Pretty important	Great prices Very important
They carry brands I know and like	They carry brands I know and like Not important	They carry brands I know and like Consider it, but not important	They carry brands I know and like Pretty important	They carry brands I know and like Very important
Can shop for everyone in my family	Can shop for everyone in my family Not important	Can shop for everyone in my family Consider it, but not important	Can shop for everyone in my family Pretty important	Can shop for everyone in my family Very important
Have great clothes for me	Have great clothes for me Not important	Have great clothes for me Consider it, but not important	Have great clothes for me Pretty important	Have great clothes for me Very important
One stop shopping for all my needs	One stop shopping for all my needs Not important	One stop shopping for all my needs Consider it, but not important	One stop shopping for all my needs Pretty important	One stop shopping for all my needs Very important
Discover great products	Discover great products Not important	Discover great products Consider it, but not important	Discover great products Pretty important	Discover great products Very important
Pleasant shopping atmosphere	Pleasant shopping atmosphere Not important	Pleasant shopping atmosphere Consider it, but not important	Pleasant shopping atmosphere Pretty important	Pleasant shopping atmosphere Very important
Great loyalty program	Great loyalty program Not important	Great loyalty program Consider it, but not important	Great loyalty program Pretty important	Great loyalty program Very important

5. Which is your favorite DISCOUNT store for apparel and home products and why?

Which is your favorite DISCOUNT store for apparel and home products and why?

6. Which of the following are true for your favorite store that you stated above?

Which of the following are true for your favorite store that you stated above? Great selection

Great prices

They carry brands I know and like

Can shop for everyone in my family

Have great clothes for me

One stop shopping for all my needs

Discover great products

Pleasant shopping atmosphere

Great loyalty program

7. Rank the following discount stores in the order of preference.

	Not on my radar	Not my cup of tea	I wouldn't say I'm a regular	I check them out fairly often	This is my go-to discount store
Marshalls	*Rank the following discount stores in the order of preference. Marshalls Not on my radar	Marshalls Not my cup of tea	Marshalls I wouldn't say I'm a regular	Marshalls I check them out fairly often	Marshalls This is my go-to discount store
Burlington Coat Factory	Burlington Coat Factory Not on my radar	Burlington Coat Factory Not my cup of tea	Burlington Coat Factory I wouldn't say I'm a regular	Burlington Coat Factory I check them out fairly often	Burlington Coat Factory This is my go-to discount store
Ross Dress for Less	Ross Dress for Less Not on my radar	Ross Dress for Less Not my cup of tea	Ross Dress for Less I wouldn't say I'm a regular	Ross Dress for Less I check them out fairly often	Ross Dress for Less This is my go-to discount store
TJ Maxx	TJ Maxx Not on my radar	TJ Maxx Not my cup of tea	TJ Maxx I wouldn't say I'm a regular	TJ Maxx I check them out fairly often	TJ Maxx This is my go-to discount store
Century 21	Century 21 Not on my radar	Century 21 Not my cup of tea	Century 21 I wouldn't say I'm a regular	Century 21 I check them out fairly often	Century 21 This is my go-to discount store
Loehmann's	Loehmann's Not on my radar	Loehmann's Not my cup of tea	Loehmann's I wouldn't say I'm a regular	Loehmann's I check them out fairly often	Loehmann's This is my go-to discount store

8. For the stores that you answered "Not on my radar" or "Not my cup of tea", please explain why. Please state the store name and tell us what you don't like about the store in detail. It can be the store experience, the branding, product selection or anything else.

For the stores that you answered "Not on my radar" or "Not my cup of tea", please explain why. Please state the store name and tell us what you don't like about the store in detail. It can be the store experience, the branding, product selection or anything else.

9. For the stores that you answered "It is my go-to discount store" or "I check them out fairly often", please include the store name and tell us what you don't like about the store in detail. It can be the store experience, the branding, product selection or anything else.

For the stores that you answered "It is my go-to discount store" or "I check them out fairly often", please include the store name and tell us what you don't like about the store in detail. It can be the store experience, the branding, product selection or anything else.

10. Are you open to being contacted to share additional opinions? If yes, please share your email address. Thanks!

Are you open to being contacted to share additional opinions? If yes, please share your email address. Thanks!