Consumer Research Study - July 2014

Question Title

* 1. How long have you been purchasing AHAVA products?

Less than 1 year

1-2 years

2-5 years

Over 5 years

I no longer use AHAVA products

Question Title

* 2. How would you describe your skin type?

Dry

Normal

Combination

Oily

Question Title

* 3. What are your skincare concerns?

Basic Hydration

Fine Lines and Wrinkles

Sagging skin

Brightening / Even Tone

Dull, sallow skin

Acne

Skin texture / Smoothness

Pore size

Sensitive Skin

Redness / Blotchiness

Under-eye puffiness

Dark under-eye circles

T-Zone shine

Sun damage

Discoloration

Thinning skin

Other (please specify)

Question Title

* 4. What is your age?

Under 25

25-29

30-34

35-39

40-44

45-49

50-54

55-59

60-64

65-69

Over 70

Question Title

* 5. What is your marital status?

Married

Single/widowed/divorced

Prefer not to answer

Question Title

* 6. What was the last level of school you completed?

Some high school or less

Completed high school

Some college or other post high school

Completed college

Post graduate or beyond

Prefer not to answer

Question Title

* 7. Family Income

Under $30,000

$30,000-$39,000

$40,000-$49,000

$50,000 - $59,999

$60,000 - $79,999

$80,000 - $99,999

$100,000 - $149,999

Over $150,000

Question Title

* 8. What is your ethnicity?

Caucasian

African American

Hispanic

Asian

Native American

Other

Prefer not to answer

Question Title

* 9. Compared to other women your age, how involved are you with your skincare routine?

Much more involved

Somewhat involved

About the same

A little less involved

A lot less involved

Question Title

* 10. How often do you use the following?

	Every day	About 5-6 times/week	About 3-4 times/week	Less than 3 times/week	N/A
Facial cleanser that comes in a cream, lotion, gel, or bar	Facial cleanser that comes in a cream, lotion, gel, or bar Every day	Facial cleanser that comes in a cream, lotion, gel, or bar About 5-6 times/week	Facial cleanser that comes in a cream, lotion, gel, or bar About 3-4 times/week	Facial cleanser that comes in a cream, lotion, gel, or bar Less than 3 times/week	Facial cleanser that comes in a cream, lotion, gel, or bar N/A
Mask, exfoliator, peel, toner	Mask, exfoliator, peel, toner Every day	Mask, exfoliator, peel, toner About 5-6 times/week	Mask, exfoliator, peel, toner About 3-4 times/week	Mask, exfoliator, peel, toner Less than 3 times/week	Mask, exfoliator, peel, toner N/A
Regular facial moisturizer (not anti-aging)	Regular facial moisturizer (not anti-aging) Every day	Regular facial moisturizer (not anti-aging) About 5-6 times/week	Regular facial moisturizer (not anti-aging) About 3-4 times/week	Regular facial moisturizer (not anti-aging) Less than 3 times/week	Regular facial moisturizer (not anti-aging) N/A
Anti-aging facial moisturizer	Anti-aging facial moisturizer Every day	Anti-aging facial moisturizer About 5-6 times/week	Anti-aging facial moisturizer About 3-4 times/week	Anti-aging facial moisturizer Less than 3 times/week	Anti-aging facial moisturizer N/A
Facial serum	Facial serum Every day	Facial serum About 5-6 times/week	Facial serum About 3-4 times/week	Facial serum Less than 3 times/week	Facial serum N/A
Eye cream / serum	Eye cream / serum Every day	Eye cream / serum About 5-6 times/week	Eye cream / serum About 3-4 times/week	Eye cream / serum Less than 3 times/week	Eye cream / serum N/A

Question Title

* 11. How many times have you purchased the following products in the past year?

	Weekly	Monthly	Every 3 months	Every 6 months	Once a year	N/A
Facial cleanser that comes in a cream, lotion, gel, or bar	Facial cleanser that comes in a cream, lotion, gel, or bar Weekly	Facial cleanser that comes in a cream, lotion, gel, or bar Monthly	Facial cleanser that comes in a cream, lotion, gel, or bar Every 3 months	Facial cleanser that comes in a cream, lotion, gel, or bar Every 6 months	Facial cleanser that comes in a cream, lotion, gel, or bar Once a year	Facial cleanser that comes in a cream, lotion, gel, or bar N/A
Mask, exfoliator, peel, toner	Mask, exfoliator, peel, toner Weekly	Mask, exfoliator, peel, toner Monthly	Mask, exfoliator, peel, toner Every 3 months	Mask, exfoliator, peel, toner Every 6 months	Mask, exfoliator, peel, toner Once a year	Mask, exfoliator, peel, toner N/A
Regular facial moisturizer (not anti-aging)	Regular facial moisturizer (not anti-aging) Weekly	Regular facial moisturizer (not anti-aging) Monthly	Regular facial moisturizer (not anti-aging) Every 3 months	Regular facial moisturizer (not anti-aging) Every 6 months	Regular facial moisturizer (not anti-aging) Once a year	Regular facial moisturizer (not anti-aging) N/A
Anti-aging facial moisturizer	Anti-aging facial moisturizer Weekly	Anti-aging facial moisturizer Monthly	Anti-aging facial moisturizer Every 3 months	Anti-aging facial moisturizer Every 6 months	Anti-aging facial moisturizer Once a year	Anti-aging facial moisturizer N/A
Facial serum	Facial serum Weekly	Facial serum Monthly	Facial serum Every 3 months	Facial serum Every 6 months	Facial serum Once a year	Facial serum N/A
Eye cream / serum	Eye cream / serum Weekly	Eye cream / serum Monthly	Eye cream / serum Every 3 months	Eye cream / serum Every 6 months	Eye cream / serum Once a year	Eye cream / serum N/A

Question Title

* 12. How would you describe your attitude on personal skincare?

	Agree completely	Agree somewhat	Neither agree or disagree	Disagree somewhat	Disagree completely
I am still looking for the best skincare product for me	I am still looking for the best skincare product for me Agree completely	I am still looking for the best skincare product for me Agree somewhat	I am still looking for the best skincare product for me Neither agree or disagree	I am still looking for the best skincare product for me Disagree somewhat	I am still looking for the best skincare product for me Disagree completely
I think it is fun to shop for skincare products	I think it is fun to shop for skincare products Agree completely	I think it is fun to shop for skincare products Agree somewhat	I think it is fun to shop for skincare products Neither agree or disagree	I think it is fun to shop for skincare products Disagree somewhat	I think it is fun to shop for skincare products Disagree completely
I understand what my skincare products do for my skin	I understand what my skincare products do for my skin Agree completely	I understand what my skincare products do for my skin Agree somewhat	I understand what my skincare products do for my skin Neither agree or disagree	I understand what my skincare products do for my skin Disagree somewhat	I understand what my skincare products do for my skin Disagree completely
I am very concerned with premature aging	I am very concerned with premature aging Agree completely	I am very concerned with premature aging Agree somewhat	I am very concerned with premature aging Neither agree or disagree	I am very concerned with premature aging Disagree somewhat	I am very concerned with premature aging Disagree completely
I believe natural ingredients are better than synthetic ingredients	I believe natural ingredients are better than synthetic ingredients Agree completely	I believe natural ingredients are better than synthetic ingredients Agree somewhat	I believe natural ingredients are better than synthetic ingredients Neither agree or disagree	I believe natural ingredients are better than synthetic ingredients Disagree somewhat	I believe natural ingredients are better than synthetic ingredients Disagree completely
I am open to trying new skincare brands	I am open to trying new skincare brands Agree completely	I am open to trying new skincare brands Agree somewhat	I am open to trying new skincare brands Neither agree or disagree	I am open to trying new skincare brands Disagree somewhat	I am open to trying new skincare brands Disagree completely
There are so many skincare products to choose from, I get confused as to what to buy	There are so many skincare products to choose from, I get confused as to what to buy Agree completely	There are so many skincare products to choose from, I get confused as to what to buy Agree somewhat	There are so many skincare products to choose from, I get confused as to what to buy Neither agree or disagree	There are so many skincare products to choose from, I get confused as to what to buy Disagree somewhat	There are so many skincare products to choose from, I get confused as to what to buy Disagree completely
I look for an SPF in my skincare products	I look for an SPF in my skincare products Agree completely	I look for an SPF in my skincare products Agree somewhat	I look for an SPF in my skincare products Neither agree or disagree	I look for an SPF in my skincare products Disagree somewhat	I look for an SPF in my skincare products Disagree completely
I am more interested in having healthy skin than fighting the signs of aging	I am more interested in having healthy skin than fighting the signs of aging Agree completely	I am more interested in having healthy skin than fighting the signs of aging Agree somewhat	I am more interested in having healthy skin than fighting the signs of aging Neither agree or disagree	I am more interested in having healthy skin than fighting the signs of aging Disagree somewhat	I am more interested in having healthy skin than fighting the signs of aging Disagree completely
Using skincare products is even more important as I get older	Using skincare products is even more important as I get older Agree completely	Using skincare products is even more important as I get older Agree somewhat	Using skincare products is even more important as I get older Neither agree or disagree	Using skincare products is even more important as I get older Disagree somewhat	Using skincare products is even more important as I get older Disagree completely
I use more products today than I did 5 years ago	I use more products today than I did 5 years ago Agree completely	I use more products today than I did 5 years ago Agree somewhat	I use more products today than I did 5 years ago Neither agree or disagree	I use more products today than I did 5 years ago Disagree somewhat	I use more products today than I did 5 years ago Disagree completely
I only buy skincare products on sale or promotion	I only buy skincare products on sale or promotion Agree completely	I only buy skincare products on sale or promotion Agree somewhat	I only buy skincare products on sale or promotion Neither agree or disagree	I only buy skincare products on sale or promotion Disagree somewhat	I only buy skincare products on sale or promotion Disagree completely

Question Title

* 13. How do you get information about skincare products prior to purchase?

Recommendation (friend/family, salesperson, doctor, celebrity, aesthetician)

Media (magazine ad, TV ad, information on packaging, infomercial, brand website, beauty blogs/vlogs, social media, merchandising in store, catalogs/brochures)

Free sample

Question Title

* 14. How would you rate the following statements?

	Agree completely	Agree somewhat	Neither agree or disagree	Disagree somewhat	Disagree completely
AHAVA has the right products to meet my needs	AHAVA has the right products to meet my needs Agree completely	AHAVA has the right products to meet my needs Agree somewhat	AHAVA has the right products to meet my needs Neither agree or disagree	AHAVA has the right products to meet my needs Disagree somewhat	AHAVA has the right products to meet my needs Disagree completely
AHAVA is a good value for the money	AHAVA is a good value for the money Agree completely	AHAVA is a good value for the money Agree somewhat	AHAVA is a good value for the money Neither agree or disagree	AHAVA is a good value for the money Disagree somewhat	AHAVA is a good value for the money Disagree completely
AHAVA is a prestige brand	AHAVA is a prestige brand Agree completely	AHAVA is a prestige brand Agree somewhat	AHAVA is a prestige brand Neither agree or disagree	AHAVA is a prestige brand Disagree somewhat	AHAVA is a prestige brand Disagree completely
AHAVA is a well known brand	AHAVA is a well known brand Agree completely	AHAVA is a well known brand Agree somewhat	AHAVA is a well known brand Neither agree or disagree	AHAVA is a well known brand Disagree somewhat	AHAVA is a well known brand Disagree completely
AHAVA is the authority on Dead Sea minerals	AHAVA is the authority on Dead Sea minerals Agree completely	AHAVA is the authority on Dead Sea minerals Agree somewhat	AHAVA is the authority on Dead Sea minerals Neither agree or disagree	AHAVA is the authority on Dead Sea minerals Disagree somewhat	AHAVA is the authority on Dead Sea minerals Disagree completely
AHAVA is a modern / contemporary brand	AHAVA is a modern / contemporary brand Agree completely	AHAVA is a modern / contemporary brand Agree somewhat	AHAVA is a modern / contemporary brand Neither agree or disagree	AHAVA is a modern / contemporary brand Disagree somewhat	AHAVA is a modern / contemporary brand Disagree completely
AHAVA is a credible skincare brand	AHAVA is a credible skincare brand Agree completely	AHAVA is a credible skincare brand Agree somewhat	AHAVA is a credible skincare brand Neither agree or disagree	AHAVA is a credible skincare brand Disagree somewhat	AHAVA is a credible skincare brand Disagree completely
AHAVA is a feminine brand	AHAVA is a feminine brand Agree completely	AHAVA is a feminine brand Agree somewhat	AHAVA is a feminine brand Neither agree or disagree	AHAVA is a feminine brand Disagree somewhat	AHAVA is a feminine brand Disagree completely
AHAVA is a sophisticated brand	AHAVA is a sophisticated brand Agree completely	AHAVA is a sophisticated brand Agree somewhat	AHAVA is a sophisticated brand Neither agree or disagree	AHAVA is a sophisticated brand Disagree somewhat	AHAVA is a sophisticated brand Disagree completely
AHAVA is a brand I trust	AHAVA is a brand I trust Agree completely	AHAVA is a brand I trust Agree somewhat	AHAVA is a brand I trust Neither agree or disagree	AHAVA is a brand I trust Disagree somewhat	AHAVA is a brand I trust Disagree completely
AHAVA is a body care brand	AHAVA is a body care brand Agree completely	AHAVA is a body care brand Agree somewhat	AHAVA is a body care brand Neither agree or disagree	AHAVA is a body care brand Disagree somewhat	AHAVA is a body care brand Disagree completely
AHAVA is a unique brand	AHAVA is a unique brand Agree completely	AHAVA is a unique brand Agree somewhat	AHAVA is a unique brand Neither agree or disagree	AHAVA is a unique brand Disagree somewhat	AHAVA is a unique brand Disagree completely
AHAVA is an authentic brand	AHAVA is an authentic brand Agree completely	AHAVA is an authentic brand Agree somewhat	AHAVA is an authentic brand Neither agree or disagree	AHAVA is an authentic brand Disagree somewhat	AHAVA is an authentic brand Disagree completely
AHAVA is an exciting brand	AHAVA is an exciting brand Agree completely	AHAVA is an exciting brand Agree somewhat	AHAVA is an exciting brand Neither agree or disagree	AHAVA is an exciting brand Disagree somewhat	AHAVA is an exciting brand Disagree completely
AHAVA has a product selection that is too large	AHAVA has a product selection that is too large Agree completely	AHAVA has a product selection that is too large Agree somewhat	AHAVA has a product selection that is too large Neither agree or disagree	AHAVA has a product selection that is too large Disagree somewhat	AHAVA has a product selection that is too large Disagree completely
AHAVA has attractive packaging	AHAVA has attractive packaging Agree completely	AHAVA has attractive packaging Agree somewhat	AHAVA has attractive packaging Neither agree or disagree	AHAVA has attractive packaging Disagree somewhat	AHAVA has attractive packaging Disagree completely
I am satisfied with the performance of AHAVA products	I am satisfied with the performance of AHAVA products Agree completely	I am satisfied with the performance of AHAVA products Agree somewhat	I am satisfied with the performance of AHAVA products Neither agree or disagree	I am satisfied with the performance of AHAVA products Disagree somewhat	I am satisfied with the performance of AHAVA products Disagree completely
AHAVA fits my personality	AHAVA fits my personality Agree completely	AHAVA fits my personality Agree somewhat	AHAVA fits my personality Neither agree or disagree	AHAVA fits my personality Disagree somewhat	AHAVA fits my personality Disagree completely

Question Title

* 15. AHAVA’s Dead Sea heritage is an important difference vs. other skincare brands

Agree completely

Agree somewhat

Neither agree or disagree

Disagree somewhat

Disagree completely

Question Title

* 16. What other skincare brands have you used in the past 12 months?

Caudalie

Bath & Body Works

Body Shop

Jurlique

Origins

Clinique

Philosophy

Kiehl's

H2O

Oil of Olay

Neutrogena

Lancome

Estee Lauder

Clarins

bliss

fresh

Korres

Boscia

Dr. Dennis Gross

Other (please specify)

Question Title

* 17. Do you shop AHAVA for skincare products or body care products?

Skincare and body care

Skincare only

Body care only

None of the above

Question Title

* 18. How did you hear about AHAVA products?

Family/Friend

Travel to Israel/Dead Sea

Advertising

Product Sample

HSN

Browsing in store

Spa

Blog

Article

Dermatologist

Other (please specify)

Question Title

* 19. What do you like most about AHAVA?

Question Title

* 20. What do you like least about AHAVA?

Question Title

* 21. Why do you buy AHAVA products?

Question Title

* 22. If AHAVA were a celebrity, who would AHAVA be?

Question Title

* 23. Which, if any, AHAVA facial skincare products do you currently use?

Facial cleanser that comes in a cream, lotion, gel, or bar

Mask, exfoliator, peel, toner

Regular facial moisturizer (not anti-aging)

Anti-aging facial moisturizer

Facial serum

Eye cream/serum

None of the above

I do not use AHAVA skincare

Question Title

* 24. In general, how would you rate the AHAVA products you currently use/or have used?

	Agree completely	Agree somewhat	Neither agree or disagree	Disagree somewhat	Disagree completely	N/A
I only use AHAVA products	I only use AHAVA products Agree completely	I only use AHAVA products Agree somewhat	I only use AHAVA products Neither agree or disagree	I only use AHAVA products Disagree somewhat	I only use AHAVA products Disagree completely	I only use AHAVA products N/A
Delivers noticeable results	Delivers noticeable results Agree completely	Delivers noticeable results Agree somewhat	Delivers noticeable results Neither agree or disagree	Delivers noticeable results Disagree somewhat	Delivers noticeable results Disagree completely	Delivers noticeable results N/A
Is easy to apply	Is easy to apply Agree completely	Is easy to apply Agree somewhat	Is easy to apply Neither agree or disagree	Is easy to apply Disagree somewhat	Is easy to apply Disagree completely	Is easy to apply N/A
Has a nice texture	Has a nice texture Agree completely	Has a nice texture Agree somewhat	Has a nice texture Neither agree or disagree	Has a nice texture Disagree somewhat	Has a nice texture Disagree completely	Has a nice texture N/A
Is comfortable on skin	Is comfortable on skin Agree completely	Is comfortable on skin Agree somewhat	Is comfortable on skin Neither agree or disagree	Is comfortable on skin Disagree somewhat	Is comfortable on skin Disagree completely	Is comfortable on skin N/A
Moisturizes skin	Moisturizes skin Agree completely	Moisturizes skin Agree somewhat	Moisturizes skin Neither agree or disagree	Moisturizes skin Disagree somewhat	Moisturizes skin Disagree completely	Moisturizes skin N/A
Improves the appearance of skin	Improves the appearance of skin Agree completely	Improves the appearance of skin Agree somewhat	Improves the appearance of skin Neither agree or disagree	Improves the appearance of skin Disagree somewhat	Improves the appearance of skin Disagree completely	Improves the appearance of skin N/A
Unique	Unique Agree completely	Unique Agree somewhat	Unique Neither agree or disagree	Unique Disagree somewhat	Unique Disagree completely	Unique N/A
Innovative	Innovative Agree completely	Innovative Agree somewhat	Innovative Neither agree or disagree	Innovative Disagree somewhat	Innovative Disagree completely	Innovative N/A
For someone like me	For someone like me Agree completely	For someone like me Agree somewhat	For someone like me Neither agree or disagree	For someone like me Disagree somewhat	For someone like me Disagree completely	For someone like me N/A
High quality	High quality Agree completely	High quality Agree somewhat	High quality Neither agree or disagree	High quality Disagree somewhat	High quality Disagree completely	High quality N/A
A product I recommend	A product I recommend Agree completely	A product I recommend Agree somewhat	A product I recommend Neither agree or disagree	A product I recommend Disagree somewhat	A product I recommend Disagree completely	A product I recommend N/A
Has a nice fragrance	Has a nice fragrance Agree completely	Has a nice fragrance Agree somewhat	Has a nice fragrance Neither agree or disagree	Has a nice fragrance Disagree somewhat	Has a nice fragrance Disagree completely	Has a nice fragrance N/A
Has the right level of fragrance	Has the right level of fragrance Agree completely	Has the right level of fragrance Agree somewhat	Has the right level of fragrance Neither agree or disagree	Has the right level of fragrance Disagree somewhat	Has the right level of fragrance Disagree completely	Has the right level of fragrance N/A

Question Title

* 25. Which product or product category do you think is missing from AHAVA?

Question Title

* 26. If you could change one thing about AHAVA products, what would it be?

Question Title

* 27. What is your favorite AHAVA product?

Question Title

* 28. Enter to win an year supply of your favorite AHAVA product by providing your email address! By opting-in, you will receive exclusive AHAVA offers.