Exit this survey Independents February 2011 1. Question Title * 1. Which country do you MOST specialise in? France Australia Italy Argentina Chile Spain Portugal Austria New Zealand South Africa USA Other (please specify) Question Title * 2. From which countries do you expect the biggest growth in the coming year? Italy France Chile Argentina South Africa Spain New Zealand Australia Austria Portugal USA Other (please specify) Question Title * 3. What percentage of your wines do you import directly? None 1-10% 11-25% 26-50% 51-75% 76%+ Comments Question Title * 4. How many of your wines are also available in supermarkets? None 1-10% 1-25% 26-50% 51-75% 76%+ Comments Question Title * 5. What's your average selling price for a bottle of wine? Question Title * 6. Which of the following promotions do you offer? In-store tastings Case discounts Enhanced display promotions Multibuys, eg two-for-£10 Other (please specify) Question Title * 7. Have you noticed new customers coming in over the past six months? Yes No Yes, but they're only browsing Don't know Comments Question Title * 8. If you make changes to your range this year, which of these are you most likely to do? Introduce more premium wines Introduce more everyday priced wines Introduce more diverse styles Other (please specify) Question Title * 9. Where do you see most opportunity for growth in the coming year? Wholesaling Online sales Opening more shops More promotions Cutbacks eg cutting staff hours Range changes Introducing non-drink products eg food Other (please specify) Question Title * 10. What do you think will be the main challenge to your business in the coming year? The economy generally Supermarkets Duty Exchange rates Other (please specify) Done