Goodwill Industries of Arkansas Shopper Survey

Thank you for shopping at Goodwill Industries of Arkansas, where our business is changing lives. Your feedback is important to us and helps Goodwill better serve you and your community.

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1. Please provide your zip code. Zip code is required to complete this survey.

Please provide your zip code. Zip code is required to complete this survey. ZIP/Postal Code:

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2. Which Goodwill Store did you visit?

	Please Select from the Following Menu
Goodwill Stores	Which Goodwill Store did you visit? Goodwill Stores Please Select from the Following Menu

3. For the following questions, please select the answer which best describes how you feel about your most recent visit to Goodwill.

	Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Appearance and Cleanliness	*For the following questions, please select the answer which best describes how you feel about your most recent visit to Goodwill. Appearance and Cleanliness Very Satisfied	Appearance and Cleanliness Satisfied	Appearance and Cleanliness Unsure or Undecided	Appearance and Cleanliness Unsatisfied	Appearance and Cleanliness Very Unsatisfied
Convenience of Store’s Location	Convenience of Store’s Location Very Satisfied	Convenience of Store’s Location Satisfied	Convenience of Store’s Location Unsure or Undecided	Convenience of Store’s Location Unsatisfied	Convenience of Store’s Location Very Unsatisfied
Hours of Operation	Hours of Operation Very Satisfied	Hours of Operation Satisfied	Hours of Operation Unsure or Undecided	Hours of Operation Unsatisfied	Hours of Operation Very Unsatisfied
Layout of Store Departments	Layout of Store Departments Very Satisfied	Layout of Store Departments Satisfied	Layout of Store Departments Unsure or Undecided	Layout of Store Departments Unsatisfied	Layout of Store Departments Very Unsatisfied
How did you feel about the service you received?	How did you feel about the service you received? Very Satisfied	How did you feel about the service you received? Satisfied	How did you feel about the service you received? Unsure or Undecided	How did you feel about the service you received? Unsatisfied	How did you feel about the service you received? Very Unsatisfied

Comments

4. For the following questions, please answer Yes or No based on your most recent visit.

	Yes	No
I was greeted when I entered the store.	*For the following questions, please answer Yes or No based on your most recent visit. I was greeted when I entered the store. Yes	I was greeted when I entered the store. No
The staff present were in uniform.	The staff present were in uniform. Yes	The staff present were in uniform. No
The store associates were knowledgeable/helpful.	The store associates were knowledgeable/helpful. Yes	The store associates were knowledgeable/helpful. No
The store associates were friendly.	The store associates were friendly. Yes	The store associates were friendly. No
I was thanked by a staff member when I left the store.	I was thanked by a staff member when I left the store. Yes	I was thanked by a staff member when I left the store. No
Goodwill’s mission, to help Arkansans with disabilities and disadvantages reach their highest potential through employment services, education, and training, was advertised in the Store.	Goodwill’s mission, to help Arkansans with disabilities and disadvantages reach their highest potential through employment services, education, and training, was advertised in the Store. Yes	Goodwill’s mission, to help Arkansans with disabilities and disadvantages reach their highest potential through employment services, education, and training, was advertised in the Store. No
Would you recommend shopping Goodwill to a friend?	Would you recommend shopping Goodwill to a friend? Yes	Would you recommend shopping Goodwill to a friend? No
Would you shop at Goodwill again?	Would you shop at Goodwill again? Yes	Would you shop at Goodwill again? No

Comments

5. How did you feel about the merchandise in the store?

	Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Quality of Merchandise	*How did you feel about the merchandise in the store? Quality of Merchandise Very Satisfied	Quality of Merchandise Satisfied	Quality of Merchandise Unsure or Undecided	Quality of Merchandise Unsatisfied	Quality of Merchandise Very Unsatisfied
Variety of Merchandise	Variety of Merchandise Very Satisfied	Variety of Merchandise Satisfied	Variety of Merchandise Unsure or Undecided	Variety of Merchandise Unsatisfied	Variety of Merchandise Very Unsatisfied
Display of Merchandise	Display of Merchandise Very Satisfied	Display of Merchandise Satisfied	Display of Merchandise Unsure or Undecided	Display of Merchandise Unsatisfied	Display of Merchandise Very Unsatisfied
Visibility of Price Signs	Visibility of Price Signs Very Satisfied	Visibility of Price Signs Satisfied	Visibility of Price Signs Unsure or Undecided	Visibility of Price Signs Unsatisfied	Visibility of Price Signs Very Unsatisfied

Comments

6. Of the above items, which are important to you when deciding to shop at Goodwill?

Of the above items, which are important to you when deciding to shop at Goodwill? Quality of Merchandise

Variety of Merchandise

Display of Merchandise

Visibility of Price Signs

Comments

7. Please tell us about your overall shopping experience.

	Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Overall, how would you rate your most recent shopping experience at Goodwill?	*Please tell us about your overall shopping experience. Overall, how would you rate your most recent shopping experience at Goodwill? Very Satisfied	Overall, how would you rate your most recent shopping experience at Goodwill? Satisfied	Overall, how would you rate your most recent shopping experience at Goodwill? Unsure or Undecided	Overall, how would you rate your most recent shopping experience at Goodwill? Unsatisfied	Overall, how would you rate your most recent shopping experience at Goodwill? Very Unsatisfied
Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill?	Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill? Very Satisfied	Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill? Satisfied	Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill? Unsure or Undecided	Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill? Unsatisfied	Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill? Very Unsatisfied

Comments

8. How often do you shop at Goodwill?

How often do you shop at Goodwill? Once a month or more

3-5 times a year

Twice a year

Once a year

Once every 2-3 years or less

This is my first time shopping at Goodwill

9. How far do you travel to shop at Goodwill?

How far do you travel to shop at Goodwill? Less than 10 minutes

Between 10 and 20 minutes

Between 20 and 30 minutes

More than 30 minutes

10. On average, how much do you typically spend when you shop at Goodwill?

On average, how much do you typically spend when you shop at Goodwill?

11. If you were unable to find what you wanted at Goodwill, what other stores might you try?

If you were unable to find what you wanted at Goodwill, what other stores might you try?

12. When you shop at Goodwill...

When you shop at Goodwill... Do you make a special trip?

Is it part of your regular routine?

13. Which of the following are important to you in deciding to shop at Goodwill? (select top 3)

Which of the following are important to you in deciding to shop at Goodwill? (select top 3) Quality

Selection

Store atmosphere and cleanliness

Support of Goodwill’s mission

Customer Service

Ease of finding merchandise

Comments

14. How often do you donate goods to Goodwill?

How often do you donate goods to Goodwill? Once a month or more

3-5 times a year

Once a year

Twice a year

Once every 2-3 years or less

This is my first time donating to Goodwill

I have never donated to Goodwill

15. Have you or your family members ever used any of Goodwill's other services, such as job training, education or other training programs?

Have you or your family members ever used any of Goodwill's other services, such as job training, education or other training programs? Yes

No

16. Please tell us how you found out about this Goodwill Store.

Please tell us how you found out about this Goodwill Store. Television

Website

Direct Mail

Radio

Newspaper

Word of Mouth

Driving By

Other (please specify)

17. Please add any additional comments about your Goodwill shopping experience here.

Please add any additional comments about your Goodwill shopping experience here.

18. Please add your contact information below to be entered in our monthly $25 Goodwill Gift Certificate drawing.

Please add your contact information below to be entered in our monthly $25 Goodwill Gift Certificate drawing. Name:
Address:
City/Town:
State:
ZIP/Postal Code:
Email Address:

*Only completed surveys with contact information provided are eligible to be entered for gift certificate drawing. Drawing held at end of month for surveys completed during the current month. One $25 Goodwill gift certificate given away each month.

Thank you for taking the time to complete this survey.

Goodwill Industries of Arkansas Shopper Survey

1. Shopping at Goodwill

*1. Please provide your zip code. Zip code is required to complete this survey.

*2. Which Goodwill Store did you visit?

3. For the following questions, please select the answer which best describes how you feel about your most recent visit to Goodwill.

4. For the following questions, please answer Yes or No based on your most recent visit.

5. How did you feel about the merchandise in the store?

6. Of the above items, which are important to you when deciding to shop at Goodwill?

7. Please tell us about your overall shopping experience.

8. How often do you shop at Goodwill?

9. How far do you travel to shop at Goodwill?

10. On average, how much do you typically spend when you shop at Goodwill?

11. If you were unable to find what you wanted at Goodwill, what other stores might you try?

12. When you shop at Goodwill...

13. Which of the following are important to you in deciding to shop at Goodwill? (select top 3)

14. How often do you donate goods to Goodwill?

15. Have you or your family members ever used any of Goodwill's other services, such as job training, education or other training programs?

16. Please tell us how you found out about this Goodwill Store.

17. Please add any additional comments about your Goodwill shopping experience here.

18. Please add your contact information below to be entered in our monthly $25 Goodwill Gift Certificate drawing.

*
1. Please provide your zip code. Zip code is required to complete this survey.

*
2. Which Goodwill Store did you visit?