Goodwill Industries of Arkansas Shopper Survey

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1. Please provide your zip code. Zip code is required to complete this survey.

Please provide your zip code. Zip code is required to complete this survey. ZIP/Postal Code:

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2. Which Goodwill Store did you visit?

	Please Select from the Following Menu
Goodwill Stores	Which Goodwill Store did you visit? Goodwill Stores Please Select from the Following Menu

3. For the following questions, please select the answer which best describes how you feel about your most recent visit to Goodwill.

	Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Appearance and Cleanliness	For the following questions, please select the answer which best describes how you feel about your most recent visit to Goodwill. Appearance and Cleanliness Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Convenience of Store’s Location	Convenience of Store’s Location Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Hours of Operation	Hours of Operation Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Layout of Store Departments	Layout of Store Departments Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
How did you feel about the service you received?	How did you feel about the service you received? Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied

Comments

4. For the following questions, please answer Yes or No.

	Yes	No
I was greeted when I entered the store.	For the following questions, please answer Yes or No. I was greeted when I entered the store. Yes	No
The staff present were in uniform.	The staff present were in uniform. Yes	No
The store associates were knowledgeable/helpful.	The store associates were knowledgeable/helpful. Yes	No
The store associates were friendly.	The store associates were friendly. Yes	No
I was thanked by a staff member when I left the store.	I was thanked by a staff member when I left the store. Yes	No
Goodwill’s mission, to help Arkansans with disabilities and disadvantages reach their highest potential through employment services, education, and training, was advertised in the Store.	Goodwill’s mission, to help Arkansans with disabilities and disadvantages reach their highest potential through employment services, education, and training, was advertised in the Store. Yes	No
Would you recommend shopping Goodwill to a friend?	Would you recommend shopping Goodwill to a friend? Yes	No
Would you shop at Goodwill again?	Would you shop at Goodwill again? Yes	No

Comments

5. How did you feel about the merchandise in the store?

	Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Quality of Merchandise	How did you feel about the merchandise in the store? Quality of Merchandise Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Variety of Merchandise	Variety of Merchandise Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Display of Merchandise	Display of Merchandise Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Visibility of Price Signs	Visibility of Price Signs Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied

Comments

6. Of the above items, which are important to you when deciding to shop at Goodwill?

Of the above items, which are important to you when deciding to shop at Goodwill? Quality of Merchandise

Variety of Merchandise

Display of Merchandise

Visibility of Price Signs

Comments

7. How often do you shop at Goodwill?

How often do you shop at Goodwill? Once a month or more

3-5 times a year

Twice a year

Once a year

Once every 2-3 years or less

This is my first time shopping at Goodwill

8. How far do you travel to shop at Goodwill?

How far do you travel to shop at Goodwill? Less than 10 minutes

Between 10 and 20 minutes

Between 20 and 30 minutes

More than 30 minutes

9. Please tell us about your shopping experience.

	Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Overall, how would you rate your most recent shopping experience at Goodwill?	Please tell us about your shopping experience. Overall, how would you rate your most recent shopping experience at Goodwill? Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied
Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill?	Compared to shopping at other retail stores, how would rate your most recent shopping experience at Goodwill? Very Satisfied	Satisfied	Unsure or Undecided	Unsatisfied	Very Unsatisfied

Comments

10. If you were unable to find what you wanted at Goodwill, what other stores might you try?

If you were unable to find what you wanted at Goodwill, what other stores might you try?

11. When you shop at Goodwill...

When you shop at Goodwill... Do you make a special trip?

Is it part of your regular routine?

12. Which of the following are important to you in deciding to shop at Goodwill? (select top 3)

Which of the following are important to you in deciding to shop at Goodwill? (select top 3) Quality

Selection

Store atmosphere and cleanliness

Support of Goodwill’s mission

Customer Service

Ease of finding merchandise

Comments

13. How often do you donate goods to Goodwill?

How often do you donate goods to Goodwill? Once a month or more

3-5 times a year

Once a year

Twice a year

Once every 2-3 years or less

This is my first time donating to Goodwill

I have never donated to Goodwill

14. Please tell us how you found out about this Goodwill Store.

Please tell us how you found out about this Goodwill Store. Television

Website

Direct Mail

Radio

Newspaper

Word of Mouth

Driving By

Other (please specify)

15. Please add any additional comments about your Goodwill shopping experience here.

Please add any additional comments about your Goodwill shopping experience here.

16. Please add your contact information below if desired.

Please add your contact information below if desired. Name:
Company:
Address:
Address 2:
City/Town:
State:
ZIP/Postal Code:
Country:
Email Address:
Phone Number:

1. Default Section

1. Please provide your zip code. Zip code is required to complete this survey.

2. Which Goodwill Store did you visit?

3. For the following questions, please select the answer which best describes how you feel about your most recent visit to Goodwill.

4. For the following questions, please answer Yes or No.

5. How did you feel about the merchandise in the store?

6. Of the above items, which are important to you when deciding to shop at Goodwill?

7. How often do you shop at Goodwill?

8. How far do you travel to shop at Goodwill?

9. Please tell us about your shopping experience.

10. If you were unable to find what you wanted at Goodwill, what other stores might you try?

11. When you shop at Goodwill...

12. Which of the following are important to you in deciding to shop at Goodwill? (select top 3)

13. How often do you donate goods to Goodwill?

14. Please tell us how you found out about this Goodwill Store.

15. Please add any additional comments about your Goodwill shopping experience here.

16. Please add your contact information below if desired.