Phil's Barber Shop Question Title * 1. Who normally cuts your hair? Self Family/friends Hairdresser Barber Other (please specify) Question Title * 2. If you use a barber or hairdresser, which option best describes where you go? They come to me (mobile service) Somewhere local to where I live/work/study Somewhere not local to where I live/work/study but not a city centre City centre Other (please specify) Question Title * 3. Which option best describes how often you have your hair cut? Weekly Monthly Bi monthly Less often Never Other (please specify) Question Title * 4. Up to how much do you normally pay to have your hair cut? £5 £10 £15 £20 £25 Other (please specify) Question Title * 5. Would you be prepared to pay more for an improved service/experience? Yes No Question Title * 6. Would you be receptive to using a new barbershop? Yes No Other (please specify) Question Title * 7. If you answered yes to the last question, what may tempt you in? A good haircut is a given. Hairwashing/styling services Traditional hot towel shave Good products available for my hair/skin A choice of complimentary drinks (tea/coffee/soft drinks/alcohol) Good banter/conversation Something to do while I wait N/A - I didn't answer 'Yes' Other (please specify) Question Title * 8. If the following concurrent activities were available, please rate how much you would value them on a scale of 1-10.1 = Complete turn off10 = Deal breaker 1 2 3 4 5 6 7 8 9 10 Free Wifi Free Wifi 1 Free Wifi 2 Free Wifi 3 Free Wifi 4 Free Wifi 5 Free Wifi 6 Free Wifi 7 Free Wifi 8 Free Wifi 9 Free Wifi 10 Sky Sky 1 Sky 2 Sky 3 Sky 4 Sky 5 Sky 6 Sky 7 Sky 8 Sky 9 Sky 10 Music Music 1 Music 2 Music 3 Music 4 Music 5 Music 6 Music 7 Music 8 Music 9 Music 10 Games Console Games Console 1 Games Console 2 Games Console 3 Games Console 4 Games Console 5 Games Console 6 Games Console 7 Games Console 8 Games Console 9 Games Console 10 Newspapers/magazines Newspapers/magazines 1 Newspapers/magazines 2 Newspapers/magazines 3 Newspapers/magazines 4 Newspapers/magazines 5 Newspapers/magazines 6 Newspapers/magazines 7 Newspapers/magazines 8 Newspapers/magazines 9 Newspapers/magazines 10 Complimentary drinks (incl alcohol) Complimentary drinks (incl alcohol) 1 Complimentary drinks (incl alcohol) 2 Complimentary drinks (incl alcohol) 3 Complimentary drinks (incl alcohol) 4 Complimentary drinks (incl alcohol) 5 Complimentary drinks (incl alcohol) 6 Complimentary drinks (incl alcohol) 7 Complimentary drinks (incl alcohol) 8 Complimentary drinks (incl alcohol) 9 Complimentary drinks (incl alcohol) 10 Other (please specify) Question Title * 9. What best describes your experience of a traditional hot towel shave? I have never tried it I’ve tried it but wouldn’t do it again I have tried it and may try it again I would like to have one as an occasional treat I would like to have one regularly Other (please specify) Question Title * 10. How likely are you to use a loyalty reward service (e.g. buy 5 haircuts, get one free)? I wouldn't use it I probably wouldn't use it I may use it I would probably use it I would definitely use it Other (please specify) Done