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* 1. Who normally cuts your hair?

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* 2. If you use a barber or hairdresser, which option best describes where you go?

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* 3. Which option best describes how often you have your hair cut?

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* 4. Up to how much do you normally pay to have your hair cut?

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* 5. Would you be prepared to pay more for an improved service/experience?

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* 6. Would you be receptive to using a new barbershop?

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* 7. If you answered yes to the last question, what may tempt you in? A good haircut is a given.

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* 8. If the following concurrent activities were available, please rate how much you would value them on a scale of 1-10.

1 = Complete turn off
10 = Deal breaker

  1 2 3 4 5 6 7 8 9 10
Free Wifi
Sky
Music
Games Console
Newspapers/magazines
Complimentary drinks (incl alcohol)

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* 9. What best describes your experience of a traditional hot towel shave?

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* 10. How likely are you to use a loyalty reward service (e.g. buy 5 haircuts, get one free)?

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