| Organisation awareness: awareness at all levels of management of the importance of usability in product development | | | | | | |
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| Organisation activities: management activities to support usability at all department level (e.g. end user involvement) | | | | | | |
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| Improvement actions: management's actions to improve the current focus on usability (e.g. budget for staff training on usability/UX) | | | | | | |
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| HCI skills and impact of the staff who have the knowledge are appreciated for usability influence in the development process | | | | | | |
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| HCI resources: resources available for usability work (e.g. lab, experts) | | | | | | |
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| Early and continual user focus: ensuring an early and continual focus on the user during software/web development | | | | | | |
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| Integrated design: all design are developed by multidisciplinary teams (e.g. academician, researcher, psychologist, engineer) | | | | | | |
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| Early and continual user test: conducting early and continual user testing throughout the development process | | | | | | |
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| Iterative design: ability to modify product design based on feedback from usability activities | | | | | | |
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| I can design on my own; just give me some guideline | | | | | | |
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| Beautiful design is all you need | | | | | | |
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| Usability is about testing | | | | | | |
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