B2B Committee Topics Survey
Exit this survey

To: The IAB B2B Committee
At our last meeting, member consensus was that the committee should develop 'best practice' documents as it relates to B2B digital marketing. Results from this survey will be helpful in providing focus and priorities of the committee's efforts. Question 2 provides an opportunity to add anything you think we missed.

Please fill out and reply by Friday, August 3. Results will be shared by mid-August, along with a request forworking group participation.

Should you have any questions or comments, please let me know (susan@iab.net.) And, as always, if there are others at your company who you think should be part of this committee, please let us know.

Thank you.

Susan Borst
IAB
Director, Industry Initiatives

1. Which of the following topic areas are most important to you in B2B?

	Top Priority	Extremely important	Very important	Somewhat important	Not at all important
NexGen Metrics	*Which of the following topic areas are most important to you in B2B? NexGen Metrics Top Priority	NexGen Metrics Extremely important	NexGen Metrics Very important	NexGen Metrics Somewhat important	NexGen Metrics Not at all important
Lead Generation (Nurturing/Scoring)	Lead Generation (Nurturing/Scoring) Top Priority	Lead Generation (Nurturing/Scoring) Extremely important	Lead Generation (Nurturing/Scoring) Very important	Lead Generation (Nurturing/Scoring) Somewhat important	Lead Generation (Nurturing/Scoring) Not at all important
Paid, Earned, Owned Media Solutions	Paid, Earned, Owned Media Solutions Top Priority	Paid, Earned, Owned Media Solutions Extremely important	Paid, Earned, Owned Media Solutions Very important	Paid, Earned, Owned Media Solutions Somewhat important	Paid, Earned, Owned Media Solutions Not at all important
Data - Measurement	Data - Measurement Top Priority	Data - Measurement Extremely important	Data - Measurement Very important	Data - Measurement Somewhat important	Data - Measurement Not at all important
Data - Reporting Services	Data - Reporting Services Top Priority	Data - Reporting Services Extremely important	Data - Reporting Services Very important	Data - Reporting Services Somewhat important	Data - Reporting Services Not at all important
Marketing Services (Content Marketing)	Marketing Services (Content Marketing) Top Priority	Marketing Services (Content Marketing) Extremely important	Marketing Services (Content Marketing) Very important	Marketing Services (Content Marketing) Somewhat important	Marketing Services (Content Marketing) Not at all important
Mobile Apps	Mobile Apps Top Priority	Mobile Apps Extremely important	Mobile Apps Very important	Mobile Apps Somewhat important	Mobile Apps Not at all important
Mobile Lead Gen	Mobile Lead Gen Top Priority	Mobile Lead Gen Extremely important	Mobile Lead Gen Very important	Mobile Lead Gen Somewhat important	Mobile Lead Gen Not at all important
Mobile Website Optimization	Mobile Website Optimization Top Priority	Mobile Website Optimization Extremely important	Mobile Website Optimization Very important	Mobile Website Optimization Somewhat important	Mobile Website Optimization Not at all important
Mobile Data Capture	Mobile Data Capture Top Priority	Mobile Data Capture Extremely important	Mobile Data Capture Very important	Mobile Data Capture Somewhat important	Mobile Data Capture Not at all important
Privacy Concerns	Privacy Concerns Top Priority	Privacy Concerns Extremely important	Privacy Concerns Very important	Privacy Concerns Somewhat important	Privacy Concerns Not at all important
Gamification	Gamification Top Priority	Gamification Extremely important	Gamification Very important	Gamification Somewhat important	Gamification Not at all important
Data Retargeting	Data Retargeting Top Priority	Data Retargeting Extremely important	Data Retargeting Very important	Data Retargeting Somewhat important	Data Retargeting Not at all important
Video - Production of	Video - Production of Top Priority	Video - Production of Extremely important	Video - Production of Very important	Video - Production of Somewhat important	Video - Production of Not at all important
Video - YouTube as Platform	Video - YouTube as Platform Top Priority	Video - YouTube as Platform Extremely important	Video - YouTube as Platform Very important	Video - YouTube as Platform Somewhat important	Video - YouTube as Platform Not at all important
Social Media Advertising - Paid Ad Units	Social Media Advertising - Paid Ad Units Top Priority	Social Media Advertising - Paid Ad Units Extremely important	Social Media Advertising - Paid Ad Units Very important	Social Media Advertising - Paid Ad Units Somewhat important	Social Media Advertising - Paid Ad Units Not at all important
Social Media Advertising - Ad Services	Social Media Advertising - Ad Services Top Priority	Social Media Advertising - Ad Services Extremely important	Social Media Advertising - Ad Services Very important	Social Media Advertising - Ad Services Somewhat important	Social Media Advertising - Ad Services Not at all important
Differences between B2B and B2C Social Media	Differences between B2B and B2C Social Media Top Priority	Differences between B2B and B2C Social Media Extremely important	Differences between B2B and B2C Social Media Very important	Differences between B2B and B2C Social Media Somewhat important	Differences between B2B and B2C Social Media Not at all important
Social Media Lead Generation (General)	Social Media Lead Generation (General) Top Priority	Social Media Lead Generation (General) Extremely important	Social Media Lead Generation (General) Very important	Social Media Lead Generation (General) Somewhat important	Social Media Lead Generation (General) Not at all important
Social Media Lead Generation (via webinars)	Social Media Lead Generation (via webinars) Top Priority	Social Media Lead Generation (via webinars) Extremely important	Social Media Lead Generation (via webinars) Very important	Social Media Lead Generation (via webinars) Somewhat important	Social Media Lead Generation (via webinars) Not at all important
Social Media Lead Generation (via video)	Social Media Lead Generation (via video) Top Priority	Social Media Lead Generation (via video) Extremely important	Social Media Lead Generation (via video) Very important	Social Media Lead Generation (via video) Somewhat important	Social Media Lead Generation (via video) Not at all important
Social Media Lead Generation (via white papers)	Social Media Lead Generation (via white papers) Top Priority	Social Media Lead Generation (via white papers) Extremely important	Social Media Lead Generation (via white papers) Very important	Social Media Lead Generation (via white papers) Somewhat important	Social Media Lead Generation (via white papers) Not at all important
Social Media Lead Generation (via ebooks)	Social Media Lead Generation (via ebooks) Top Priority	Social Media Lead Generation (via ebooks) Extremely important	Social Media Lead Generation (via ebooks) Very important	Social Media Lead Generation (via ebooks) Somewhat important	Social Media Lead Generation (via ebooks) Not at all important
Social Media Lead Generation (via corporate blogging)	Social Media Lead Generation (via corporate blogging) Top Priority	Social Media Lead Generation (via corporate blogging) Extremely important	Social Media Lead Generation (via corporate blogging) Very important	Social Media Lead Generation (via corporate blogging) Somewhat important	Social Media Lead Generation (via corporate blogging) Not at all important
Social Search Optimization	Social Search Optimization Top Priority	Social Search Optimization Extremely important	Social Search Optimization Very important	Social Search Optimization Somewhat important	Social Search Optimization Not at all important
Social Media ROI	Social Media ROI Top Priority	Social Media ROI Extremely important	Social Media ROI Very important	Social Media ROI Somewhat important	Social Media ROI Not at all important
Social Media Targeting/Reach (general)	Social Media Targeting/Reach (general) Top Priority	Social Media Targeting/Reach (general) Extremely important	Social Media Targeting/Reach (general) Very important	Social Media Targeting/Reach (general) Somewhat important	Social Media Targeting/Reach (general) Not at all important
Social Media Targeting/Reach (via Facebook)	Social Media Targeting/Reach (via Facebook) Top Priority	Social Media Targeting/Reach (via Facebook) Extremely important	Social Media Targeting/Reach (via Facebook) Very important	Social Media Targeting/Reach (via Facebook) Somewhat important	Social Media Targeting/Reach (via Facebook) Not at all important
Social Media Targeting/Reach (via Linkedin)	Social Media Targeting/Reach (via Linkedin) Top Priority	Social Media Targeting/Reach (via Linkedin) Extremely important	Social Media Targeting/Reach (via Linkedin) Very important	Social Media Targeting/Reach (via Linkedin) Somewhat important	Social Media Targeting/Reach (via Linkedin) Not at all important
Social Media Targeting/Reach (via YouTube)	Social Media Targeting/Reach (via YouTube) Top Priority	Social Media Targeting/Reach (via YouTube) Extremely important	Social Media Targeting/Reach (via YouTube) Very important	Social Media Targeting/Reach (via YouTube) Somewhat important	Social Media Targeting/Reach (via YouTube) Not at all important
Social Media Targeting/Reach (via e-mail)	Social Media Targeting/Reach (via e-mail) Top Priority	Social Media Targeting/Reach (via e-mail) Extremely important	Social Media Targeting/Reach (via e-mail) Very important	Social Media Targeting/Reach (via e-mail) Somewhat important	Social Media Targeting/Reach (via e-mail) Not at all important
Social Media Targeting/Reach (via trade shows)	Social Media Targeting/Reach (via trade shows) Top Priority	Social Media Targeting/Reach (via trade shows) Extremely important	Social Media Targeting/Reach (via trade shows) Very important	Social Media Targeting/Reach (via trade shows) Somewhat important	Social Media Targeting/Reach (via trade shows) Not at all important

Check out our sample surveys and create your own now!

form {display:none;} #jserror {text-align:center;margin-top:50px;}Javascript is required for this site to function, please enable.

B2B Committee Topics SurveyExit this survey

B2B Committee Topics Survey
Exit this survey