Local Influencers Survey
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1
. What is your gender?
What is your gender?
Female
Male
2
. What is your age?
What is your age?
16 and below
17 to 21
22 to 30
31 to 45
46 to 64
65 and above
3
. Where do you live?
Where do you live?
US-Northeast
US-Mid-Atlantic
US-South
US-Mid-West
US-Southwest
US-West Coast
US-Pacific Northwest
Canada
Australia/New Zealand
Europe
Asia
Africa
Central America
South America
Caribbean
Middle East
Russia
Want to be more specific?
4
. What is your current occupation status?
What is your current occupation status?
Student
Working
Retired
Unemployed
Other (please specify)
5
. What's your current situation?
What's your current situation?
Single
Single Parent
Married
Married with Children
In a Serious Relationship
6
. Have you ever sought out product and service reviews from a local source? (ie local blogger, review site like Yelp)
Have you ever sought out product and service reviews from a local source? (ie local blogger, review site like Yelp)
Yes
No; I do not intend to do so
No; Perhaps in the future
7
. What do you think are the reasons that lead to people local bloggers and review sites like Yelp ?
What do you think are the reasons that lead to people local bloggers and review sites like Yelp ?
Because they are more trusted than other sources
Because those from same area tend to share same needs
Because people are starting to prefer local independent sources versus franchises
Because they enjoy the local content, too.
Other (please specify)
8
. How long have you been using Yelp or reading local blogs?
How long have you been using Yelp or reading local blogs?
I don't use them
Less than a year
1 to 2 years
More than 2 years
9
. If you are on Twitter, do you make it a point to follow other people from your local area to share news, events, and to meet offline?
If you are on Twitter, do you make it a point to follow other people from your local area to share news, events, and to meet offline?
Yes
No
I'm not on Twitter
10
. When you see a local expert or blogger on the TV news or in your city's paper, do you think that gives them more credibility as an expert?
When you see a local expert or blogger on the TV news or in your city's paper, do you think that gives them more credibility as an expert?
Yes
No
Don't Care either Way
Want to elaborate?
11
. Do you use any location-based applications such as FourSquare, Gowalla, Urban Spoon or others?
Do you use any location-based applications such as FourSquare, Gowalla, Urban Spoon or others?
Gowalla
FourSquare
Urban Spoon
Other (please specify)
12
. How do you feel about Facebook linking up GPS capabilities to what your friends can see about you?
How do you feel about Facebook linking up GPS capabilities to what your friends can see about you?
Awesome, wish it would happen sooner!
Pretty cool, but a bit much for what I use Facebook for.
I'm not sure, have to wait and see.
Less than thrilled.
Not cool. I don't want people to know that much about me and hope there's an option to opt-out
13
. If product or service partnered with your local community to give back to a local cause via a percentage sales, would you be more likely to purchase said product or service?
If product or service partnered with your local community to give back to a local cause via a percentage sales, would you be more likely to purchase said product or service?
Maybe, depends on the price point and the local cause
No
Yes
14
. Do you read your local newspaper online or the Examiner.com?
Do you read your local newspaper online or the Examiner.com?
Local Newspaper online
The Examiner.com
No
Other (please specify)
15
. I would like to see more products and services have a presence at the local level...
I would like to see more products and services have a presence at the local level...
By hosting events
Partnering with a local cause
Paying more attention to bloggers that cover local happenings and local culture
Other (please specify)
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