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1. COMPETITIVE POSITIONING

We’re pleased to announce that we have a new book scheduled for release around May 1, 2010. The title is COMPETITIVE POSITIONING – Best Practices for Creating Brand Loyalty. We could use your help with it. We’d appreciate your thoughts on selecting a cover for the book. Towards that end we have included in this DISPATCHES the copy for the cover flaps. It will provide an overview of what you might expect from the book. Additionally, you will find five potential book covers. Finally, it will give you a link to a very brief survey (6 questions) that we’d like you to take. At the very least it should be a practice creative assessment opportunity. Importantly it will provide us with your help.

Thank you in advance for taking the survey. We’ll share the results with you and keep you posted regarding the publication of this book.

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* 1. Which of the above covers best communicates what the book is about?

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* 2. Which of these covers is most likely to attract your attention on the bookstore shelf?

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* 3. Which of these covers suggests the book contains relevant, meaningful differentiation information about Brand Positioning to you?

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* 4. Which of these covers best represents the book that you would choose to purchase?

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* 5. Based on the cover you selected, on a sliding scale with 5 being "Extremely Likely" and 1 being "Not at all Likely", how likely would you be to purchase this book?

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* 6. Again, on a 5-point scale, how likely would you be to purchase Competitive Positioning if it had one of the covers you did not select?

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