Best Practices Survey for Webinar Hosts

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1. Does your organization currently host webinars?

Does your organization currently host webinars?   Yes No

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2. What is the primary purpose for webinars in your organization? (Check all that apply)

What is the primary purpose for webinars in your organization? (Check all that apply)   Education and training Marketing to potential customers/lead generation Communication to internal staff/partners

Other (please specify)

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3. How has your schedule for webinars changed over the past year?

How has your schedule for webinars changed over the past year?   We have increased the number of webinars we host by 1-10% We have increased the number of webinars we host by 11-20% We have increased the number of webinars we host by > 21% We have decreased the number of webinars we host Our volume of webinars has remained flat vs. the prior year

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4. Looking forward to 2011, how do you anticipate your schedule for webinars will change?

Looking forward to 2011, how do you anticipate your schedule for webinars will change?   We will increase the number of webinars we host by 1-10% We will increase the number of webinars we host by 11-20% We will increase the number of webinars we host by < 20% We will decrease the number of webinars we host Our volume of webinars will remain flat vs. the prior year

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5. What is the most important measure of success for a webinar? (Please value the choices below by order of importance, 1 being most important and 8 being least important)

	1	2	3	4	5	6	7	8
Number of registrants	*What is the most important measure of success for a webinar? (Please value the choices below by order of importance, 1 being most important and 8 being least important) Number of registrants 1	Number of registrants 2	Number of registrants 3	Number of registrants 4	Number of registrants 5	Number of registrants 6	Number of registrants 7	Number of registrants 8
Number of attendees	Number of attendees 1	Number of attendees 2	Number of attendees 3	Number of attendees 4	Number of attendees 5	Number of attendees 6	Number of attendees 7	Number of attendees 8
Ratio of registrants to attendees	Ratio of registrants to attendees 1	Ratio of registrants to attendees 2	Ratio of registrants to attendees 3	Ratio of registrants to attendees 4	Ratio of registrants to attendees 5	Ratio of registrants to attendees 6	Ratio of registrants to attendees 7	Ratio of registrants to attendees 8
Number of registrants to view recorded webinar	Number of registrants to view recorded webinar 1	Number of registrants to view recorded webinar 2	Number of registrants to view recorded webinar 3	Number of registrants to view recorded webinar 4	Number of registrants to view recorded webinar 5	Number of registrants to view recorded webinar 6	Number of registrants to view recorded webinar 7	Number of registrants to view recorded webinar 8
Number of new sales/marketing leads obtained	Number of new sales/marketing leads obtained 1	Number of new sales/marketing leads obtained 2	Number of new sales/marketing leads obtained 3	Number of new sales/marketing leads obtained 4	Number of new sales/marketing leads obtained 5	Number of new sales/marketing leads obtained 6	Number of new sales/marketing leads obtained 7	Number of new sales/marketing leads obtained 8
Number of minutes attendees stay online	Number of minutes attendees stay online 1	Number of minutes attendees stay online 2	Number of minutes attendees stay online 3	Number of minutes attendees stay online 4	Number of minutes attendees stay online 5	Number of minutes attendees stay online 6	Number of minutes attendees stay online 7	Number of minutes attendees stay online 8
Quality of attendees (reaching the target audience?)	Quality of attendees (reaching the target audience?) 1	Quality of attendees (reaching the target audience?) 2	Quality of attendees (reaching the target audience?) 3	Quality of attendees (reaching the target audience?) 4	Quality of attendees (reaching the target audience?) 5	Quality of attendees (reaching the target audience?) 6	Quality of attendees (reaching the target audience?) 7	Quality of attendees (reaching the target audience?) 8
Conversation created in the Q&A and chat	Conversation created in the Q&A and chat 1	Conversation created in the Q&A and chat 2	Conversation created in the Q&A and chat 3	Conversation created in the Q&A and chat 4	Conversation created in the Q&A and chat 5	Conversation created in the Q&A and chat 6	Conversation created in the Q&A and chat 7	Conversation created in the Q&A and chat 8

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6. Which social networking sites do you use for webinar promotion and post-event follow-up? (Select all that apply)

Which social networking sites do you use for webinar promotion and post-event follow-up? (Select all that apply)   LinkedIn Facebook Twitter Company blog

Other (please specify)

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7. Looking forward to 2011, how do you anticipate your interaction on social networking sites to change?

Looking forward to 2011, how do you anticipate your interaction on social networking sites to change?   We will increase by 1-10% We will increase by 11-20% We will increase by > 21% We will decrease Our volume will remain flat vs. the prior year

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8. Which types of speakers have had the greatest success in driving qualified webinar attendees? (Please value the choices below by order of importance, 1 being most important and 7 being least important)

	1	2	3	4	5	6	7
Industry Analyst	*Which types of speakers have had the greatest success in driving qualified webinar attendees? (Please value the choices below by order of importance, 1 being most important and 7 being least important) Industry Analyst 1	Industry Analyst 2	Industry Analyst 3	Industry Analyst 4	Industry Analyst 5	Industry Analyst 6	Industry Analyst 7
Author	Author 1	Author 2	Author 3	Author 4	Author 5	Author 6	Author 7
Blogger	Blogger 1	Blogger 2	Blogger 3	Blogger 4	Blogger 5	Blogger 6	Blogger 7
Consultant	Consultant 1	Consultant 2	Consultant 3	Consultant 4	Consultant 5	Consultant 6	Consultant 7
Customer Case Study	Customer Case Study 1	Customer Case Study 2	Customer Case Study 3	Customer Case Study 4	Customer Case Study 5	Customer Case Study 6	Customer Case Study 7
Industry Peer	Industry Peer 1	Industry Peer 2	Industry Peer 3	Industry Peer 4	Industry Peer 5	Industry Peer 6	Industry Peer 7
Company Executive/Internal Speaker	Company Executive/Internal Speaker 1	Company Executive/Internal Speaker 2	Company Executive/Internal Speaker 3	Company Executive/Internal Speaker 4	Company Executive/Internal Speaker 5	Company Executive/Internal Speaker 6	Company Executive/Internal Speaker 7

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9. Which attendee incentives have had the greatest impact on driving qualified registrants? (Please value the choices below by order of importance, 1 being most important and 5 being least important)

	1	2	3	4	5
Free Research Report	*Which attendee incentives have had the greatest impact on driving qualified registrants? (Please value the choices below by order of importance, 1 being most important and 5 being least important) Free Research Report 1	Free Research Report 2	Free Research Report 3	Free Research Report 4	Free Research Report 5
Free White Paper	Free White Paper 1	Free White Paper 2	Free White Paper 3	Free White Paper 4	Free White Paper 5
Free Book	Free Book 1	Free Book 2	Free Book 3	Free Book 4	Free Book 5
Prize Drawing	Prize Drawing 1	Prize Drawing 2	Prize Drawing 3	Prize Drawing 4	Prize Drawing 5
Discount Offer	Discount Offer 1	Discount Offer 2	Discount Offer 3	Discount Offer 4	Discount Offer 5

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10. What format have you had the best success with?

What format have you had the best success with?   90 minute webinars 60 minute webinars 30 minute webinars Less than 30 minutes

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11. What changes do you anticipate making to your webinar formats in 2011? (Check all that apply)

What changes do you anticipate making to your webinar formats in 2011? (Check all that apply)   Shorter events More interactive More prerecorded More micro events to targeted audience Other

Other (please specify)

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12. On a scale of 1 – 5 (5 being most important), how important are the following features in the webinar platform you work with?

	1	2	3	4	5
Ease of use/Setup	*On a scale of 1 – 5 (5 being most important), how important are the following features in the webinar platform you work with? Ease of use/Setup 1	Ease of use/Setup 2	Ease of use/Setup 3	Ease of use/Setup 4	Ease of use/Setup 5
Reporting Capabilities	Reporting Capabilities 1	Reporting Capabilities 2	Reporting Capabilities 3	Reporting Capabilities 4	Reporting Capabilities 5
Archiving Capabilities	Archiving Capabilities 1	Archiving Capabilities 2	Archiving Capabilities 3	Archiving Capabilities 4	Archiving Capabilities 5
Flexible Audio Capabilities	Flexible Audio Capabilities 1	Flexible Audio Capabilities 2	Flexible Audio Capabilities 3	Flexible Audio Capabilities 4	Flexible Audio Capabilities 5
Interactive Features (chat, polls, Q&A, etc.)	Interactive Features (chat, polls, Q&A, etc.) 1	Interactive Features (chat, polls, Q&A, etc.) 2	Interactive Features (chat, polls, Q&A, etc.) 3	Interactive Features (chat, polls, Q&A, etc.) 4	Interactive Features (chat, polls, Q&A, etc.) 5

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13. Please rank the importance of the following features?

	Critical (consistently use)	Beneficial (use occasionally)	Not Useful
Post-Session Surveys	*Please rank the importance of the following features? Post-Session Surveys Critical (consistently use)	Post-Session Surveys Beneficial (use occasionally)	Post-Session Surveys Not Useful
Recording	Recording Critical (consistently use)	Recording Beneficial (use occasionally)	Recording Not Useful
Polling	Polling Critical (consistently use)	Polling Beneficial (use occasionally)	Polling Not Useful
Q&A	Q&A Critical (consistently use)	Q&A Beneficial (use occasionally)	Q&A Not Useful
Annotation Tools	Annotation Tools Critical (consistently use)	Annotation Tools Beneficial (use occasionally)	Annotation Tools Not Useful
Audience Attentiveness Meter	Audience Attentiveness Meter Critical (consistently use)	Audience Attentiveness Meter Beneficial (use occasionally)	Audience Attentiveness Meter Not Useful
Chat Feature	Chat Feature Critical (consistently use)	Chat Feature Beneficial (use occasionally)	Chat Feature Not Useful
Application Sharing	Application Sharing Critical (consistently use)	Application Sharing Beneficial (use occasionally)	Application Sharing Not Useful
Keyboard & Mouse Sharing	Keyboard & Mouse Sharing Critical (consistently use)	Keyboard & Mouse Sharing Beneficial (use occasionally)	Keyboard & Mouse Sharing Not Useful
Hand Raising for Attendees	Hand Raising for Attendees Critical (consistently use)	Hand Raising for Attendees Beneficial (use occasionally)	Hand Raising for Attendees Not Useful
Automatic Email Reminders to Registrants	Automatic Email Reminders to Registrants Critical (consistently use)	Automatic Email Reminders to Registrants Beneficial (use occasionally)	Automatic Email Reminders to Registrants Not Useful
Email Registration Templates	Email Registration Templates Critical (consistently use)	Email Registration Templates Beneficial (use occasionally)	Email Registration Templates Not Useful

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14. Have you viewed post-presentation Reports following the live presentation?

Have you viewed post-presentation Reports following the live presentation?   Yes, most of the time Yes, some of the time No, never

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15. Do you send out Automatic Follow-Up Emails following live presentations?

Do you send out Automatic Follow-Up Emails following live presentations?   Yes, most of the time Yes, some of the time No, never

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16. Which of the following webinar platforms do you use?

Which of the following webinar platforms do you use?   GoToWebinar On24 WebEx None

Other (please specify)